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writing Archives - Syneka Marketing

Marketing should not be viewed as a do-it-yourself exercise

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

Every business needs marketing. Whether you are a large corporate, small business or start-up, the right marketing can help you to achieve your goals.

Our biggest competitor in the small and medium business space is not other marketing agencies, but rather, business owners who undertake do-it-yourself marketing.

Marketing should not be viewed as a hit-or-miss exercise

Marketing should not be viewed as a hit-or-miss exercise

Marketing is a professional service. If business owners applied a do-it-yourself mentality when undertaking finance or writing a legal contract, they would encounter problems.

More often than not, from our experience, do-it-yourself marketing, tends to involve guesswork on the part of the business owner.

The reason we believe that many business owners undertake their own marketing is that many marketing tools such as, social media and websites are easy to access and can be done at low cost.

There is also the mentality that marketing is a hit-or-miss exercise.

As a strategic marketing agency we develop marketing strategies that can take away the guesswork from deciding which marketing tools are best for your business. This not only save business owners time and money, but ensures they have the assurances that the marketing tools they use will help them grow their business.

Our marketing strategies are developed in consultation with the business owner during this process to ensure that their concerns, expertise and goals are met when developing the final marketing plan.

With three quarters of businesses failing within the first five years, having a marketing strategy may mean the difference between success and failure. If you are a small or new business, don’t leave your marketing to chance. A professional marketing strategy will enable you to achieve your goals.

Writing Grants and Funding Submissions

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

Completing funding submissions and grants are often a necessity for not-for-profit organisations, but similarly apply to businesses that are seeking external funding opportunities. Grants can be very competitive, so we compiled some advice on how to maximise your chances for writing successful grant submissions.

  1. Align the priorities of your project with the funding body. Grants are designed to fulfil a purpose, it is essential that you align the outcomes you are seeking with these priorities.
  2. Read all application criteria and notes. Funding priorities may not always be immediately evident, but can often be elaborated upon in supporting documentation. Take the time to read this information to gain a clearer insight into the funding priorities.
  3. Meet all relevant application criteria. Your chances significantly increase if you can meet the identified application criteria. While some selection criteria might be optional, try and align your submission, so you can meet each of these outcomes.
  4. Use the right keywords. Funding bodies have priorities that they are seeking to support, align your submission with these outcomes. Similarly use the same terminology that is used by the funding body to support your application.
  5. Plan responses and respect word limits. Each question in an application will typically have a word limit, ensure you can convey your points within this limit. Write succinctly and to the point.
  6. Identify any supporting information that is required. Most application forms are now completed online and will often have the opportunity for additional attachments. Ensure that you have sufficient time to collate information that will support your application, including budgets, program plans and other content.
  7. Prepare suitable budgets. Many applications will require a budget to be submitted with the application, make sure this budget is both realistic and sufficiently detailed. A budget that lacks detail will often indicate that the submission may not have been sufficiently developed.
  8. Leverage your value proposition. Grants and funding submissions are a competitive process, you may be competing with other similar organisations, or for funding that may be directed to broader purposes. Leverage your strengths and your value proposition to identify how you will be able to fulfil the application outcomes more effectively than your competitors.
  9. Ensure you have sufficient time. Grant applications can take a significant amount of time, make sure you are prepared in advance so that the application is not sent in haste. Also remember that lodging a submission takes time. Many application platforms will be overloaded as the submission deadline approaches, so make sure you submit your application early.
  10. Identify other opportunities. Grants and funding submissions will often expect a contribution from other sources, make sure that you can identify other sources of funding, including in-kind support, that may be relevant.

Grants and funding submissions can provide a significant proportion of revenue for not-for-profit organisations, but also some businesses. Governments are increasingly moving to a competitive grants system and expecting more for less, so ensure that you are able to consider other strategies to diversify income and provide ongoing service delivery.

Blogging is a useful marketing tool

The benefits of blogging

By | News | No Comments

I previously discussed how to write a blog so we thought it would be timely to expand on this topic and discuss potential benefits.

According to the Oxford dictionary a blog can be defined as “a website or web page on which an individual records opinions, on a regular basis.”

There are two things to take from this definition:

  1. Blogging is a form of opinion based writing.
  2. Another important aspect is regularity. Usually a blog is updated monthly, fortnightly, weekly, daily or even in real time.

At Syneka Marketing we blog on a weekly basis, with the aim of sharing our insights and thoughts on marketing related topics.

While business blogging tends to be around a particular topic of expertise, you can develop a blog about anything.

One of the most popular blogs globally, is the Huffington Post, which receives over 110 million views per month. The Huffington Post is well regarded for its news content and demonstrates how blogging can become a serious pursuit.

Content marketing is the general concept of developing a narrative and promoting expertise through content, including blogging and multimedia.  This approach can be an effective communications tool for businesses and not-for-profit organisations. For example, a blog enables you to establish your field of expertise by providing informed content that relates to your industry, business or organisation.

As a marketing agency we highly value blogging and content. Through our blog we are able to share content and discuss the role of strategic marketing. Blogging provides us with a voice, and assists us in creating a narrative. It is that voice that motivates us to keep writing content every week.

Natalia Perera is the Creative Director of Syneka Marketing

What is a Creative Director?

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As the Creative Director of Syneka Marketing, I would like to discuss what the role entails and how I work with our other teams.

I officially became the Creative Director of Syneka in 2012. As a result of our clients asking us for Creative services, we transitioned into a full service marketing agency.

I have always had a strong eye for detail, an understanding of design and creative concepts, as well as a passion for the arts.

Creative Directors generally exist in advertising, marketing, graphic design, film and media agencies. A Creative Director is someone who will make decisions about the creative content produced by an agency. In my role, I undertake a lot of research before I make decisions on print and digital layouts, copywriting and the production of events.

Creative Directors usually provide direction to other staff or contractors in an agency. I provide this direction through a creative brief. I also develop presentations to support the Creative Brief, as I have found that Graphic Designers tend to be visual people. I also lead meetings and workshops to ensure that my team produce high quality work.

I also have the opportunity to undertake some of the Graphic design work. I believe that this keeps me grounded and enables me to understand the programs designers work with and the ability to turn ideas into reality. It also enables me to effectively manage my expectations when I manage others who use these programs.

My role at Syneka Marketing also incorporates pitching for new work with our prospective clients. I find that my creativity enables me to think outside the square to provide innovative solutions that solve our client’s needs.

Being a Creative Director is a very rewarding career, as I have the ability to use my creativity every day during work.