wellbeing Archives - Syneka Marketing

Guest Lecturing for the Australian College of Sports and Fitness

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The Australian College of Sports and Fitness is a Registered Training Organisation, delivering accredited courses focusing on health and wellbeing.  I was invited to deliver a guest lecture on marketing to Diploma students.

Sports marketing continues to experience strong growth, and it was great to speak directly to students who are either planning on forming their own business or exploring marketing related roles in the sports sector.

My session discussed the customer experience that is created through the marketing mix, as well as the need to align business goals with marketing outcomes. We explored several case studies that highlighted the need for an integrated marketing approach, including examples such as the poorly executed Woolworths ANZAC Campaign, which failed to adequately risk and the overarching brand experience.

Guest lecturing provides an opportunity to share knowledge with current students and to provide an insight into the real world application of marketing. I wish the students well as they progress towards completing their studies.

Whitehorse Community Health – Community Advisory Group

By Advice for Not-for-profit Organisations and Charities, Presentations, Resources No Comments

Whitehorse Community Health Service originated in 1985 as the Box Hill Community Health Service.  The organisation provides a range of health services, including dentistry, counselling and preventive health programs.

This morning I was invited to speak to the organisation’s Community Advisory Group, to discuss marketing and social media.  The Community Advisory Group consists of nominated members who provide advice to the organisation with a wider community perspective.

One of the focal areas for the service is preventative health.  This model of health focuses prevention, rather than treating health concerns once they occur. Social media can be useful in promoting preventative health messages, particularly in using peer based marketing to help reach target groups.

Like all health services, it is important that its messages reach a wide community demographic and social media should form part of this approach.   A preventative health model reduces absenteeism, improves wellbeing and is more cost efficient than a traditional model.

Preventative health, however, is only effective when it reaches its target demographics and marketing forms a critical component in ensuring the success of this approach.