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webinar Archives - Syneka Marketing

We are redefining marketing – hear us speak at two upcoming events

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

Our vision is to redefine marketing and we do this by delivering measurable and accountable marketing outcomes through the Syneka Marketing Performance Methodology .
Throughout June we will be presenting at several key events to highlight the role of marketing and the need for marketing to step up and deliver outcomes that reinforce organisational goals.

Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

On Wednesday the 8th of June we will be hosting Redefining Your Marketing – how you can measure and improve your returns and performance, a feature webinar hosted by ProBono Australia.

Not-for-profit organisations are facing immense pressure to become market responsive and yet marketing remains widely misunderstood in the not-for-profit sector.
This one hour webinar will assist not-for-profit organisations in developing a strategic approach to marketing. We will explore the sequencing and touchpoints required to enhance the stakeholder experience and explore the framework required to instill effective marketing governance and accountabilities.

Attend this session to ensure an alignment between marketing outcomes and organisational goals and generate a positive return from marketing resources.

Register through EventBrite to attend this session for Wednesday the 8th of June at 2pm. Pricing is $55 for individuals and $300 for organisations (with unlimited staff access).

The Business Seesaw at the Melbourne Brekkie Club

On Thursday the 9th of June we will be presenting at the Very Melbourne Brekkie Club, through the Melbourne Business Network in a collaboration with Paul Ostaff, from our management consulting partner, Reignite Consulting.

Join us as we discuss the Business Seesaw, as we explore the infrastructure required for businesses to build their operational and marketing capacity. Many businesses struggle to balance the need for business growth through marketing and service. Reignite Consulting and Syneka Marketing will be outlining our framework for businesses to achieve operational and marketing excellence.

Details and registration is available via EventBrite and is open to members of the Melbourne Business Network.

The Launch of the 2016 Australian Marketing Institute Event Series

By | Advice for Businesses | No Comments

The Australian Marketing Institute is the professional organisation representing the marketing profession. Tonight we officially launched our event series for 2016, highlighting key events that will strengthen the marketing profession.

Our professional development series, consisting of webinars, is being complemented with breakfast educational events, providing the ability to explore topics in further detail. Emerging Marketers, connecting new marketers with experienced professionals will be returning from May, providing the ability to share skills and knowledge within the profession.

Alex launching the 2016 event series for the Australian Marketing Institute

Alex launching the 2016 event series for the Australian Marketing Institute

Tonight’s launch coincided with a networking evening, showcasing partners of the Australian Marketing Institute, as well as the ability to engage new and current members. The aim is to continue a series of events throughout this year to foster connections between members, as we work towards strengthening the marketing profession.

The 2016 Awards for Marketing Excellence will be opening on the 7th of March with an expanded set of categories to further showcase the marketing profession.

2014 in Review – Thank you for being part of the Journey

By | Advice, Advice for Businesses, Government | No Comments

We are almost at the end of 2014 with the new year fast approaching. This year has been a transformational time for us at Syneka Marketing, including the move to our new location in South Melbourne. We would like to thank you for being part of this journey with us.

Our regular Syneka Snippets and Blog will return in 2015, along with some exciting new initiatives that we’ll be launching shortly after the new year. To end 2014 we thought we would share our top 10 most visited posts from this year:

  1. Unveiling our new office at 204 Bank Street, South Melbourne
  2. Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans
  3. Good Marketing Requires a Sound Methodology
  4. Setting Effective Marketing Budgets
  5. Don’t undertake hit or miss marketing
  6. Branding is more than just a logo
  7. Do you make New Year’s resolutions for your business?
  8. White Night 2014 – Whose night is it anyway?
  9. Networking@6 – A business event with a point of difference
  10. Let’s give marketing a definition

We wish you all the very best for the remainder of 2014, and look forward to reconnecting in the new year!

Webinar: 12 Key Steps to Growing Your Membership

By | Advice for Not-for-profit Organisations and Charities | No Comments

Join us for a Redback Conferencing webinar hosted by Kevin Cahalane from Membership Growth.

What could be severely impacting your organisation’s current membership growth? What is one crucial strategy that will build your membership, more than any other in 2014 and beyond?

Don’t know the answers? Well, you will have to join this webinar to find out!

Discover:

  • How you can attract new and engaged members
  • How you can retain your current members
  • How you can turn your members into raving fans
  • How to immensely build your revenue streams

Kevin will guide you through a 12 stage program that will give you great ideas, as well as some vital guidelines that you can use right now to have your best year yet!

When: Tuesday, 15th April 2014
What Time: 11:00 am – 12:00 pm Sydney Time (Australian Eastern Time)
Your Host: Kevin Cahalane – Membership Growth
Learning Level: Intermediate/Advanced

Register through Redback Conferencing for this free webinar.

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments

This month I led the Redback Business Skills Webinar, presenting ‘Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!’

The webinar was designed to introduce participants to the marketing planning process and the need for a cohesive strategy.  Uncertain economic times means it is critical that businesses develop an effective marketing strategy that clearly defines their goals.

The presentation was designed to assist businesses in answering the following questions:

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

Attendees were able to participate in the webinar through posting of questions on the interactive message board.  Redback undertook the role of facilitator to assist in the introduction of these questions and to encourage ongoing dialogue.

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

Alex delivering the webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

In addition, polling questions were used to help identify the positions held by the attendees and their current familiarity with social media.  The use of these tools helped to personify the webinar to ensure that content was relevant to attendees.

A video of the presentation was automatically recorded by Redback Conferencing and is available to members of the Syneka Resources Centre.

Webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, News, Presentations | 2 Comments

Redback Conferencing is a teleconference and web-conferencing provider. Each month Redback provides a free Business Skills Webinar featuring a guest speaker.

I will be leading the next Redback Business Skills Webinar on Tuesday, 20th of March from 1pm where I will be presenting Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!

Does your business or organisation have a marketing plan, or are you leaving your success purely to chance? If you do have a marketing plan, are you regularly updating and reviewing your strategies?

Continuing economic uncertainty has made planning and strategy even more important for ongoing success. Ask yourself these questions…

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

These challenges are shared by both businesses and not-for-profit organisations. Attend this webinar to discover the key ingredients for a successful marketing plan!

This is a free webinar supported by Syneka Marketing and Redback Conferencing and is available for anyone with access to a telephone and computer.

Register to attend this webinar