The #npau TweetChats are fortnightly conversation’s organised by ConnectingUp, a not-for-profit organisation that encourages the use of technology within the community sector.
Each fortnight the TweetChat covers topics relevant to the not-for-profit and community sector with people able to participate through the sending tweets with the #npau hashtag.
While we were unable to participate in today’s tweetchat due to workshop commitments, the topic of digital storytelling for nonprofits covered a similar theme to one of the items addressed during our workshop to the Hume-Moreland Volunteer Coordinators’ Network.
Digital storytelling is particularly effective in recruiting volunteers through social media. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved in a voluntary experience. These statistics highlight the importance of word-of-mouth recommendations in promoting voluntary experiences.
Sharing content through social media is the online equivalent of word-of-mouth advertising. Social media through blogging and the sharing of content, enables volunteers to discuss their experiences in volunteering for an organisation and ways other people can become involved.
The use of videos and blogs can personalise a volunteer experience and encourage others to consider volunteering. This content can be shared via Facebook, Twitter and other social media tools to reach prospective volunteers.
Digital storytelling through the retelling of experiences is how not-for-profit organisations can use social media in recruiting prospective volunteers.
We’ve included a selection of slides to highlight how digital storytelling and social media can be effective tools in recruiting volunteers.
For the full presentation please view “Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators Network