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twelve months Archives - Syneka Marketing

Melbourne Silicon Beach Meetup

By | Advice for Businesses | No Comments

As supporters of Melbourne’s Startup community we attended the July Melbourne Silicon Beach Meetup. Our role is to ensure that startups receive the right marketing advice so they can make the informed decisions on how best to achieve their business outcomes.

Unfortunately over 80% of startups do not survive after the first twelve months. The lack of a suitable marketing approach, though a failure to understand market trends, customer demographics and the competitive landscapes, is one of the top ten reasons for this failure.

Our mission of re-defining marketing as a strategic led approach that links business goals and marketing outcomes, means we are working with startups to ensure they receive the right marketing advice.

Australian Marketing Institute – Victorian End of Year Function

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations | No Comments

Over the past twelve months, the Australian Marketing Institute (AMI) has focused on strengthening its capacity, including a new governance structure, newly appointed CEO and a re-forming of its State Committees. The aim for 2014 was to strengthen these foundations so the AMI can expand its presence in 2015 and beyond.

Tonight we held AMI Victoria’s final activity for 2014, an end of year networking event. While formalities were kept to a minimum, the event provided an opportunity to introduce the members of the new Victorian Advisory Committee. This event was also my first in my role as Chair of the Victorian Advisory Committee. It was fantastic to speak to the attendees, and to gain an insight into their experiences and skills.

Planning is underway for 2015, with a renewed focus on demonstrating the value of marketing and elevating the role of the Australian Marketing Institute. Our first event for 2015 will be a breakfast on the 26th of February discussing Big Data. Stay tuned for details and other exciting events in the new year.

Setting Effective Marketing Budgets

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

As the new financial year approaches, it is timely to consider how you can set a marketing budget that will achieve your goals over the next twelve months.

Budgets are a measurement tool that ensure you can adequately manage revenue and expenditure. Similarly, you also need to identify how you will measure the impact of your marketing activities.

Setting a marketing budget may seem like guesswork, but with the right information you can set a realistic budget.

  1. Firstly, ensure you have clearly defined goals for the next twelve months. A business plan should be guiding the development of your business, supported by a marketing plan that shows how to achieve these outcomes. These plans should identify the actions that will be undertaken each year.
  2. Secondly, you need to consider how you will achieve these outcomes. While your strategic plans should identify potential actions, these need to be reviewed to ensure that they are relevant and achievable. A marketing audit can assist by providing a health check on your marketing activities.

Consider how customers find your businesses and interact with your products or services. Are you leveraging these marketing tools as effectively as possible? For example, are you integrating these activities to save time while extending your reach?

Instant time savings can be created through integrating your website updates with social media, providing a consistent approach while also providing ongoing activity. Offline materials can be streamlined through a consistent identity guide that determines the visual elements of collateral like brochures and leaflets.

Consider the budgeted amounts for each of these materials and their value in attracting and retaining customers.  Do these marketing activities assist in not only obtaining customers, but also other goals, such as differentiating your products or services?  For example, speaking at conferences or providing editorial content may not generate immediate sales, but can build longer ongoing credibility and demonstrate expertise.

Also don’t forget that word of mouth referrals are a form of marketing. What actions can you undertake to encourage recommendations? Asking people to refer your products and services is always a good start and may prompt someone to take action.

Knowing how you measure your marketing activities will assist in setting effective budgets that will guide the financial performance of your business.

 

Syneka Marketing

Welcome to 2013!

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

Welcome to 2013! We hope you had a well deserved break and are ready for the upcoming year ahead.

The previous twelve months were a busy time for us, as we consolidated our position as market leaders in the not-for-profit sector. We were featured several times in Third Sector Magazine and maintained regular speaking commitments. Our expertise was also recognized by businesses, where we secured several local and international clients.

Many of our clients requested a full range of marketing services. As a result we have expanded our creative marketing division, providing a full range of print and digital design services. We are pleased to complement our strategic marketing approach with creativity and design flair.

Outsourced marketing and implementation is another area that has often been requested by our clients. We will be offering a range of outsourced marketing packages and details will be released in early 2013. These packages will assist businesses and community organisations with day-to-day marketing activities, underpinned by our focus on strategic direction.

Thank you for your support over the past twelve months, we look forward to working with you in 2013 and beyond.