tweets Archives - Syneka Marketing

A strategic approach leads to better experiences

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities No Comments

Throughout this month we discussed how plans need to be put into action. Implementing and evaluating results, lets you ensure that outcomes meet expectations. One particular area that requires ongoing attention is the customer experience.

In February we discussed how the National Gallery of Victoria should have better managed customer experiences during peak times of the Jean Paul Gaultier exhibition. Janet, one of our subscribers, highlighted how the Royal Botanical Garden is managing customer experiences through the proactive use of social media:

I remember in one of your Syneka Snippets you talked about how your experience of an exhibition could have been improved with better anticipation of visitor needs:

I wonder if you were following the rise and fall of a spectacular plant at the Royal Botanic Gardens. The plant had its own twitter feed. Following the tweets, I got a sense that the RBG managed the interest they created well.

If you’re interested, take a look at TitanArum via Twitter on @RBGTitanArum

This is a great example of how the Royal Boticational Gardens is managing expectations around one of its key highlights. Rather than having patrons disappointed, the Twitter feed proactively reports when the plant is in flower, while educating on other exhibits at the Gardens.

A great example that reinforces how customer experiences can be managed on a proactive basis. Follow the Twitter feed for TitanARum at @RBGTitanArum

Thanks Janet for the feedback!

View Digital storytelling for nonprofits

#npau TweetChat – Digital storytelling for nonprofits

By Advice, Advice for Not-for-profit Organisations and Charities 3 Comments
Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

The #npau TweetChats are fortnightly conversation’s organised by ConnectingUp, a not-for-profit organisation that encourages the use of technology within the community sector.

Each fortnight the TweetChat covers topics relevant to the not-for-profit and community sector with people able to participate through the sending tweets with the #npau hashtag.

While we were unable to participate in today’s tweetchat due to workshop commitments, the topic of digital storytelling for nonprofits covered a similar theme to one of the items addressed during our workshop to the Hume-Moreland Volunteer Coordinators’ Network.

Digital storytelling is particularly effective in recruiting volunteers through social media. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved in a voluntary experience. These statistics highlight the importance of word-of-mouth recommendations in promoting voluntary experiences.

Sharing content through social media is the online equivalent of word-of-mouth advertising. Social media through blogging and the sharing of content, enables volunteers to discuss their experiences in volunteering for an organisation and ways other people can become involved.

The use of videos and blogs can personalise a volunteer experience and encourage others to consider volunteering. This content can be shared via Facebook, Twitter and other social media tools to reach prospective volunteers.

Digital storytelling through the retelling of experiences is how not-for-profit organisations can use social media in recruiting prospective volunteers.

We’ve included a selection of slides to highlight how digital storytelling and social media can be effective tools in recruiting volunteers.

View Digital storytelling for nonprofits – Recruiting volunteers through social media

For the full presentation please view “Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators Network