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tweetchat Archives - Syneka Marketing

TweetChat – #StartupChat Melbourne Silicon Beach vs LA

By | Advice for Businesses | No Comments

As sponsors of Melbourne Silicon Beach, we participated in a TweetChat involving Melbourne’s StartUp community and LA.  The conversation explored the role of StartUps in both locations and the key challenges faced by these communities. TweetChats provide an opportunity to converse over Twitter, discussing topics and connecting people who may otherwise never have interacted. Given that the concept of StartUps in Australia is relatively new, there is the potential for collaboration with the establish LA StartUp Community to share knowledge and build capacity.

The TweetChat pitted Melbourne against LA to see who could generate the most conversation. Despite Melbourne Silicon Beach being relatively new to #StartUpChat, we’re pleased to say that we beat LA in the first round!

#npau Tweetchat – Being a Responsible Facebook Administrator

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

There has been considerable debate around the responsibilities of administering and moderating social media tools, such as Facebook pages. The Advertising Standards Board (ASB) and the Australian Competition and Consumer Commission (ACCC) have recently determined that comments on an organisation or business Facebook page, as well as user generated content, is considered a form of advertising.

This has significant ramifications, given that an organisation is not only liable for its own content on social media networks, but also content posted on the page by followers. As a result there is a need for strong and proactive social media policies to manage social media and to establish acceptable guidelines for content.

Today’s #npau tweetchat discussed how the not-for-profit sector should respond to managing Facebook content.  The discussion equally applies to businesses that are utilising social media as a marketing tool:

https://storify.com/syneka/npau-tweetchat-being-a-responsible-facebook-page

Given that these recent rulings have clarified the role of social media as a form of advertising, it is essential that a cohesive marketing approach is adopted.  Social Media is a form of marketing and should be supported by a comprehensive marketing strategy.

Likewise social media needs to treated as any other form of media engagement and should be supported by policies that identify designated spokespeople and acceptable parameters for comments.

Comments that express negativity should be engaged so that an organisation can demonstrate its commitment to customer service and responding to feedback.   Guidelines should clearly stipulate that offensive comments such as those that discriminate, bully or make false claims (including spam) will be removed and not tolerated.

Social media can be a valuable marketing tool but ensure that the policies and guidelines are in place as part of an overall marketing strategy.

 

 

#npau Tweetchat – Discussing content calendars

By | Advice, Advice for Not-for-profit Organisations and Charities | No Comments

A content calendar, is where an organisation plans the content it will deliver rather than developing ad hoc communication methods.  While content calendars are useful in the offline world in terms of planning media events, they are also required for social media engagement.

Today’s #npau tweetchat discussed the importance of content calendars in both online and offline communications.  Syneka Marketing participated in the discussion to offer our thoughts on content calendars and the need to plan external communications:

https://storify.com/syneka/npau-tweetchat-content-calendars

The #npau Tweetchats are held each Wednesday fortnight to share knowledge within the not-for-profit sector.

View Digital storytelling for nonprofits

#npau TweetChat – Digital storytelling for nonprofits

By | Advice, Advice for Not-for-profit Organisations and Charities | 3 Comments
Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

The #npau TweetChats are fortnightly conversation’s organised by ConnectingUp, a not-for-profit organisation that encourages the use of technology within the community sector.

Each fortnight the TweetChat covers topics relevant to the not-for-profit and community sector with people able to participate through the sending tweets with the #npau hashtag.

While we were unable to participate in today’s tweetchat due to workshop commitments, the topic of digital storytelling for nonprofits covered a similar theme to one of the items addressed during our workshop to the Hume-Moreland Volunteer Coordinators’ Network.

Digital storytelling is particularly effective in recruiting volunteers through social media. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved in a voluntary experience. These statistics highlight the importance of word-of-mouth recommendations in promoting voluntary experiences.

Sharing content through social media is the online equivalent of word-of-mouth advertising. Social media through blogging and the sharing of content, enables volunteers to discuss their experiences in volunteering for an organisation and ways other people can become involved.

The use of videos and blogs can personalise a volunteer experience and encourage others to consider volunteering. This content can be shared via Facebook, Twitter and other social media tools to reach prospective volunteers.

Digital storytelling through the retelling of experiences is how not-for-profit organisations can use social media in recruiting prospective volunteers.

We’ve included a selection of slides to highlight how digital storytelling and social media can be effective tools in recruiting volunteers.

View Digital storytelling for nonprofits – Recruiting volunteers through social media

For the full presentation please view “Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators Network

#npau TweetChat – Balancing work and personal use on social media

By | Advice, Advice for Not-for-profit Organisations and Charities, News | No Comments

Connecting Up Australia is a not-for-profit organisation that aims to enhance the information technology capabilities of other community based not-for-profit organisations.

Connecting Up hosts regular tweetchats to share knowledge between not-for-profit organisations on topics relevant to their use of social media, the Internet and Information Technology. A tweetchat is a conversation conducted via Tweeter, enabling people to participate in the chat through the #npau hashtag.

This afternoon we participated in the first #npau tweetchat for 2012, with the topic balancing work and personal use on social media. This is an area particularly relevant to not-for-profit organisations, given that many staff work on a part-time basis, while others may be interacting with the organisation in a variety of ways, such as being a client, volunteer or board member.

The conversation began with the question: Does your org have guidelines/polices (maybe unwritten) which impacts your personal use of social media?

The importance of policies cannot be underestimated, as this will provide guidance in using social media. Typically a social media policy will share some similarities with your communications policy, such as identifying a principal spokesperson who speaks on behalf of the organisation.

@ConnectingUp staff & volunteers encouraged to use social media respectfully. Difficult situations are handled by spokespeople #npau

More than one person in your organisation can utilise social media and this should be encouraged to maintain ongoing engagement with your stakeholders. It is advisable however to also establish a designated spokesperson that speaks in an official capacity via social media. Your spokesperson should be used for official announcements or to manage difficult social media situations.

This approach ensures that you are able to engage your online community while also providing support through an official spokesperson.

The second question asked how have you found staff react to a social media policy?

Staff should be encouraged to participate in policy development, with the board of management adopting policies that have incorporated feedback across an organisation. This approach ensures collective ownership, which is particularly important in communications, given that non-compliance could diminish the reputation of the organisation.

We find most staff appreciate guidelines, very similar to standard media policies – provides clarity and assurance #npau

Most staff members appreciate policies, difficulties may arise if social media usage is restricted and this approach should only be considered as a last resort.

Social media works effectively through active engagement, restricting its usage diminishes the ability to engage and create an online community. Staff members should be encouraged to consider how they could positively assist in fostering this community, while also ensuring that they undertake their job requirements.

The last question asked: Does anyone else feel “always on” when it comes to social? Where do you draw the line between work/personal?

Separate Facebook / Twitter profiles can help in creating a distinction between personal & professional #npa

Separate profiles ensures that the organisation maintains a distinct identity to that of individuals. This also assists with succession planning by enabling someone else to manage the organisation’s official social media accounts.

Ultimately the individual will need to establish their own boundaries regarding the amount of time they spend on social media. An organisation should encourage social media usage while ensuring it does not detract from other work commitments.

Connecting Up holds regular #npau tweetchats throughout the year. For the full archive of this chat please visit storify.com/connectingup/balancing-work-and-personal-use-of-social-media