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training session Archives - Syneka Marketing

Governance Mentors

Governance Mentors Training – December 2014

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The second Governance Mentors Melbourne Training session was held at The Seasons Botanic Gardens.

Eight mentors attended this training session. The mentors were from a variety of backgrounds including finance, marketing and telecommunications.

In our role in supporting the program we organised the training session and recruited mentors to attend the session.

Mentors gained insights into how to be an effective mentor and how they can use their knowledge of governance and the not-for-profit sector to help them in their role as a Governance Mentor.

Matching of mentors is currently underway, with some mentors already placed with not-for-profit organisations.

Governance Mentors

Governance Mentors Update

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

We developed a marketing plan for Governance Mentors in 2013, and this year we have been implementing this plan.

Governance Mentors is a not-for-profit social enterprise that builds community through governance. The program was developed by Volunteering Western Victoria, a volunteer resource centre based in Horsham.

Governance Mentors is currently being tested in Melbourne and piloted in Horsham.

2014 marked an exciting start to Governance Mentors. As a part of the program, mentors are provided with training on governance and mentoring. Three training sessions have been held so far, and we have been able to document video testimonials from mentors, to build the narrative of the program.

Mentor interest in Governance Mentors has been high. In Melbourne, there is currently a waiting list of ten mentors, who will be taking part in a future training session.

In Horsham, a breakfast was held for regional mentors. Mentors were provided with an update of the program, and had the ability to network and meet their peers.

Alex Makin at the mentor breakfast in Horsham

Alex Makin at the mentor breakfast in Horsham

Governance Mentors has attracted mentors who are passionate about the not-for-profit sector, and have a genuine interest in governance.

Interest from organisations has also been strong. The types of organisations that have expressed interest has been broad, including community centres, NGOs, disability providers, as well as organisations that support culturally and linguistically diverse communities.

Areas of interest identified by organisations include time management, financial management, risk management, committee process and collective decision making, stakeholder engagement and planning for the future. Four matches have been made so far.

Governance Mentors now has a dynamic new website www.governancementors.org.au where you can learn more about the program.

If you are based in Melbourne or Horsham and are interested in nominating your organisation for the Governance Mentors program please send an email to: natalia@governancementors.org.au or visit www.governancementors.org.au.

Governance Mentors

Governance Mentors First Melbourne Training

By | News | No Comments

I attended the Governance Mentors Melbourne training session for mentors. This training session was the first held in Melbourne, and was facilitated through Volunteer West.

Governance Mentors is a not-for-profit social enterprise that has been developed by Volunteering Western Victoria in response to improving the governance of community organisations.

Governance Mentors provides the opportunity for individuals who are passionate about community governance to volunteer as a mentor to a community board. Mentors are provided with training that enables them to learn more about the program, and what it takes to be a governance mentor.

Governance Mentors training

Governance Mentors training

Many mentors saw being involved as a professional development opportunity, or a way that they could give back to the community and assist an organisation to achieve its goals.

The first part of the training was a networking dinner that enabled mentors to meet and network in an informal context. The dinner also provided an introduction to the program and outlined the topics that would be discussed during the workshop.

Training for this program is highly interactive, with participants having the opportunity to share their experiences and learn from others as they discuss both governance and mentoring.

I am currently the Program Coordinator for Governance Mentors in Melbourne and have assisted Volunteer West with recruitment. It has been great to have such an overwhelmingly positive response to Governance Mentors and to ensure a diverse and highly capable skillset that will be offered to organisations.

We are currently looking to place our mentors with suitable organisations. If you are part of an organisation, or know of an organisation that would benefit from having a governance mentor, please contact me on natalia@synekamarketing.com.au or 1300 965 989.

Governance Mentors

Second Training Session for Governance Mentors

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Governance Mentors, an initiative of Volunteering Western Victoria, is a new social enterprise that has been developed to provide community leaders with the opportunity to mentor community organisations, to deliver good governance.

We have been assisting Volunteering Western Victoria in implementing a marketing plan for Governance Mentors. As part of this implementation process, I have become the Melbourne Program Coordinator, to test the scalability of the social enterprise and its ability to achieve its aims.

As the Melbourne based Program Coordinator, it has been my role to help find and match mentors with potential organisations. In addition, I provide ongoing support to ensure that mentors and organisations are achieving positive outcomes.

The Second Training Session of Governance Mentors

The Second Training Session of Governance Mentors

The second training session for Governance Mentors was held in Horsham, with a second group of mentors now ready to support community organisations.

Training enables mentors to reinforce their knowledge on their role and the program. Mentors were encouraged to learn from one another and share the experiences they have in working and volunteering for community groups.

Our marketing plan identified the need to develop the narrative of Governance Mentors, explaining the importance of good governance and the outcomes that will be achieved. We undertook video interviews with mentors and other stakeholders to gain an insight into the program.

Mentors in training

Mentors in training

Governance Mentors is an innovative program that offers professional development through volunteering.

If you would like to participate in this program, please contact me on 1300 965 989 or email natalia@synekamarketing.com.au.

Governance Mentors

Governance Mentors – Inaugural Training

By | Advice, Advice for Not-for-profit Organisations and Charities | One Comment

Governance Mentors is a new initiative developed by Volunteering Western Victoria. The program aims to strengthen the capacity of the not-for-profit sector, by pairing mentors with community organisations.

The program has been developed over the past two years, with a steering group developing a model that incorporates measurement and evaluation. Governance Mentors reached an important milestone, with the first training session being conducted.

We prepared the marketing plan for Governance Mentors, identifying opportunities for growth and development. To support the plan, I participated in the training session, with the aim of becoming a mentor within the program.

Governance Mentors is a program that has been developed to help boards and committees achieve their aims

Governance Mentors has been developed to help boards and committees achieve their aims

The training session guided participants through the practice of mentoring, with a focus on providing advice, and reinforcing good governance principles. A mentor aims to provide advice and assist organisations in working towards achieving their aims.

Unlike other programs, Governance Mentors involves working with boards or the committee as a whole, rather than specific individuals. This approach reinforces good governance by demonstrating the role of the board or committee as the decision making authority. In this regard, mentors are available to provide advice, rather than being nominated board or committee members of an organisation.

The program is being progressively rolled out and demonstrates the ongoing growth of an initiative that is underpinned by a marketing plan.

Successfully Planning and Promoting Events – Training Workshop

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, Presentations, Resources | No Comments

Eastern Volunteers is a volunteer resource centre located in Melbourne’s eastern suburbs, which assists community organisations in recruiting and training volunteers.

This month I conducted a training session on planning and promoting events; following the success of a similar workshop that I held last year. The half-day workshop covered the following topics:

Developing a marketing approach

Events are a marketing activity and as such they need to align with organisational goals. All forms of interaction, such as attending an event, receiving promotional materials or customer service, results in an impression being formed. It is imperative that these impressions reinforce the key messages that an organisation wishes to communicate.

Events need a clearly defined purpose so that the organisation and participants are aware of the outcomes they wish to be achieve. Clear expectations also assist when evaluating the effectiveness of an event.

Do you wish to raise funds, or are you planning to raise awareness for your organisation? While there may be a crossover between purposes, there will typically be an overriding priority that defines the aim of the event.

Like any form of marketing, there is a need to understand the target market for your event. Who do you wish to attract to the event and why is it is important to reach this target market? Knowing the target market will assist in understanding the best communication tools that can be used to reach these attendees.

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