tips Archives - Syneka Marketing

Business over Breakfast

Business over Breakfast – March

By Advice for Businesses No Comments

Business over Breakfast meets each fortnight, fostering business collaboration and the sharing of knowledge. While Business over Breakfast meets in the Docklands it has been attracting businesses from across Melbourne and it was great to be able to re-connect with business owners that I first met in 2010 when I was Mayor of Maroondah City Council.

The emphasis that the Melbourne Business over Breakfast Club places on collaboration has seen some great partnerships and discussions emerge.

Big Data and Innovation: Upcoming events from the Australian Marketing Institute

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government No Comments

The new year has been begun, and the Victorian State Advisory Committee is hosting two events in February and March to explore the outcomes created through big data and to anticipate the next wave of marketing innovation.

Big data: Turning buzzwords into business outcomes

Begin in February with the practical tools and take home tips surrounding the current buzz topic, big data, courtesy of our special guest speakers Kieran Hagan, IBM (Big Data Technical Sales Manager for Australia and New Zealand), and Dr Con Menictas, Qantas (Senior Statistician at Qantas and Qantas Loyalty).

We have all heard of big data and know we should be using it, but how do we do it?

Date: Thursday 26 February 2015
Time: 7.30am for 7.45am-9.00am
Price: $75 for members, $95 for non-members (as an individual event)

Location: The Hotel Windsor, Bourke Room, Spring Street Melbourne

Break out of the box with Cyriel Kortleven

In March explore the future with a mind-expanding interactive session with international keynote speaker, Cyriel Kortleven. Discover what’s inside the box and how to break out of it. Learn creative skills to survive the idea killers and give yourself a creative boost so you can break your own fixed thinking patterns.

Cyriel has over 14 years’ experience working within the domain of creativity and innovation. He is also author of four books, most recently Less is Beautiful – 69 stories of how ‘less’ succeeds in business growth.

Date: Thursday 5 March 2015
Time: 7.30am for 8.00am-9.30am
Price: $95 (as an individual event)

Location: National Australia Bank, 700 Bourke Street, Docklands

Attend both events for the special price of $150, RSVP by Wednesday 18th February. Contact the AMI on events@ami.org.au to secure your attendance.

Introducing the Membership Growth Toolkit – Grow your membership and revenue

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News No Comments

Every association, community organisation, sporting/leisure club and educational institution worldwide – needs to grow their membership and their member revenue. Membership Growth in conjunction with Syneka Marketing, has just launched the most powerful member building program ever produced.

THE MEMBERSHIP GROWTH TOOLKIT –the only membership program you will ever need!

Membership Growth Together

The ideas, guidelines, templates and exercises in The Membership Growth Toolkit (complete with worksheets, case studies and practical examples) will give you the most dynamic, step-by-step plan to dramatically increase your membership this year and for the future. It is a program that you can tailor to your unique membership building requirements – it is simple to use and will allow you to achieve your membership goals effectively, efficiently and with ease.

The Membership Growth Toolkit is divided into nine chapters – each one detailing ways to increase your membership. After a solid overview, with tips and hints to get the most from your program (chapter 1) we move into marketing strategies for recruitment and retention (chapter 2) followed by a complete guide to member recruitment in chapter 3. Once you have solid recruitment plans in place, we move to chapter 4 – member retention – and cover first year member management, how to communicate and engage with your members and how to give and receive quality member feedback.

Chapter 5 covers the vital areas of developing your renewals campaign as well as key ways to win back lost or late paying members. We then move to chapter 6 on building your member revenue – through diverse ways to sell membership upgrades, products, services (such as professional development) and using your member data base to gain more revenue, more often from your members. Chapter 7 will take you through a number of key methods to ensure that you will stabilise your membership and continue to recruit new members, even when times get tough. Never mind what the market is doing, it is what you are doing that counts, in order to ensure future sustainability.

The membership growth tookit is a comprehensive membership resource

The Membership Growth Tookit is a comprehensive membership resource

First impressions matter, and in Chapter 8 you will discover ways to develop and implement creative concepts and materials to ensure members and prospects alike are fully aware of your organisation and your brand. The final chapter 9 will assist you in getting the absolute best with your on-line strategies including your website, social media and other internet tools to build member relationships and loyalty.
The Membership Growth Toolkit is easy to order, is packed with value adding extras and is the only resource you will ever need to build your membership and your membership revenue.

View the Membership Growth Toolkit at www.membershipgrowthtoolkit.com.au

Promotion needs to be considered when planning an event

How to successfully market your next event – Third Sector Magazine

By Advice, Advice for Not-for-profit Organisations and Charities, Resources No Comments

Third Sector Magazine is a quarterly publication that contains news and content for Australian not-for-profit organisations.  Syneka Marketing was featured in the November edition where we provided advice on promoting events.

Hosting an event is a great way for your organisation to promote its mission and achieve its goals. 

Alex Makin, Managing Director of Syneka Marketing provides tips on helping your organisation improve its marketing strategy and ensure your next event is a success.

Promotion needs to be considered when planning an event

Promotion needs to be considered when planning an event

Define event goals

In order to properly prepare for an event, you need to know exactly what target markets you want your event to reach. For example, how many attendees are you hoping to attract or what is the desired fundraising target?

Having clearly defined event goals will enable you to stay on track and motivate your organisation to push hard to achieve these goals and host a successful event.

Elect an events committee

If your organisation doesn’t have designated event roles then it is a good idea to elect an events committee that consists of stakeholders and organisation members from different teams.

An events committee provides a formalised structure for people across the organisation to work together on identified outcomes. Committee members need to have an understanding of the goals and milestones of the event, as well as clearly defined responsibilities.

Send Invites Early

Sending invitations is often left until the very end of event coordination. To get the best outcomes, give ample notice to desired event attendees. This gives you time to follow up if you don’t receive an immediate response.

Ensure email Invitations Stand Out

Sending invitations via email is becoming increasingly popular as it saves time and money. If your organisation chooses this method, make sure your message stands out from other emails by providing the essential event information – such as the date, time, venue and purpose – in the subject line, and repeating key information in the body of the email.

Avoid sending attachments in your email invitation as recipients are unlikely to open them. However, if you do wish to include an attachment, make sure you mention key points in the body of the email to ensure those who don’t open the attachment don’t miss important information. In addition, attachments should be sent PDF format as this ensures that the content will be readable on most devices.

Use email merges so you can take the name of each recipient and enter it into a personalised greeting, Not only can email merge save considerable time, it will increase the likelihood that your message will be read by the recipient as it doesn’t look like a mass email. It should be used in preference to sending a mass email by attaching many recipients to the CC or BCC fields as emails sent this way are can get caught in spam filters.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Ensure that there is sufficient time to consider media releases and media coverage of your event.

Involve the media

Sending media releases is a great way to raise awareness of the event and generate pre-event publicity.

To ensure your message is successfully received by your target market, it is important to send releases to the right media outlets. In order to determine which media outlet would be best suited to your event, think about the demographic of your target market and pitch your media releases to the types of media outlets frequented by your demographic.

It is a good idea to follow up your media release with a call to ensure it has been received, and to encourage the journalist to run the story.

Media releases should also be distributed to sponsors to demonstrate the publicity you are undertaking for the event and included on your website.

Third Sector Magazine is released on a quarterly basis, our article can be seen at www.thirdsectormagazine.com.au.

Advice when sending invitations via email

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News 10 Comments

Many businesses and organisations are now preferring to send invitations via email instead of via post. Email invitations can save time, money and can be easily measured to determine responses.

While email invitations have definite benefits they are several factors that need to be considered to ensure that you are able to maximize your response rate.

The following is some advice to consider when sending email based invitations.

Respect privacy

Always consider the privacy of your recipients when sending emails. This means you should ensure that the email addresses of other recipients are not visible when sending a bulk e-mail message. This means you should not use the To or CC fields as this clearly shows the email addresses of other recipients.

One alternative is to use the BCC field. This is used to send a blind carbon copy, meaning that the email addresses of other recipients will not be visible. This method however is not ideal, as spam filters can block genuine emails that are sent via BCC. Fortunately email merging provides a way to personalize your message while also sending individual emails.

Personalise your message

People are more likely to respond to a personalized message than something sent in bulk. This is true for email as well, where a bulk message can be disregarded over something more personalized.

Obviously it may be difficult to send a personalized message to every recipient when you have an extensive invitation list but email merging can help provide some personalization while also sending emails quickly.

Use email merging

Email merging operates just like envelope or letter merging but obviously is used for email. Message. While a traditional mail merge may require an address field, email merges require an email address field and a subject line.

Email merging saves time, just like a traditional mail merge and also provides a degree of personalization. For example, depending on your database or the source of your data, you could provide different responses for different types of businesses , or to people that you have contacted recently or have attended previous events.

Emails sent via email merging are sent as individual messages, meaning each message is sent individually to one recipient. This obviously avoids needing to send messages via BCC while also sending messages quickly and efficiently.

Most Word Processor programs, such as Microsoft Word or LibreOffice support Email Merging via Databases, Spreadsheets or Email Address Books.

Are attachments really required?

Now that you’ve received some advice on how to send email invitations, its now worth discussing the content of these messages and in particular the question of attachments.

Many invitations are sent with an attachment and while this can be useful in providing a formal invitation research indicates that many recipients will tend to ignore attachments. If attachments are being sent then make sure that you include the relevant event details in the body of the email so that someone glancing at the message will see the relevant content. This approach gives someone the option of reading an attachment without it being essential to understanding the message.

Messages that only include attachments can also be affected by spam filters further eroding the ability to reach recipients.

I personally do not like invitations sent via attachments and much prefer seeing the content in the body of the email.

If so, send them in a suitable format

If you do wish to send an attachment then consider the format that is being used. It is generally best to send attachments in PDF format. This prevents modification of the document and is generally viewable across email programs, computers and mobile devices. The PDF format is designed to maintain a consistent appearance across computer systems and helps improve readability. In addition there are many free PDF converters available if required.

Sending files in a Document format like Microsoft Word files can lead to unpredictable results. This is particularly true if someone doesn’t have the same version of the program or the same fonts as your system.

Do not send attachments from Microsoft Publisher, while Publisher is sometimes used to design invitations it is not a commonly used program. In particular, mobile devices cannot view Publisher files and many computers do not include the Microsoft Publisher program. If you are using Publisher for your designs then export the invitation as a PDF.

Sometimes images, like JPEGs or Bitmaps are used to include a formal invitation. While these formats tend to be widely supported on the Internet, not all email programs or mobile devices will display images correctly.

Final words

Email can be an effective and cost efficient method of sending invitations but do be mindful of some of these considerations to boost the readership of your invitations.

Integrating Facebook Events with Calendars

By Advice, News No Comments

Online social media provides the opportunity for networking and reaching new customers.  While social media, such as Facebook, can be useful it can also create additional silos of information, unless social media is approached in an integrated manner.

One of the most popular features of Facebook is events, which can be used to invite people to upcoming activities and automatically track acceptances.  This can assist a business or organisation in planning its activities, as well as ensuring that invitations are dispatched.  While Facebook tracks events you have accepted, it is useful to integrate this with your existing calendar to ensure that it is updated with these activites.

This provides the ability to manage your calendar from one location, preventing conflicting schedules.  When you accept an event, click on Export, which is located at the bottom of the page and this will enable you to either download or send the acceptance via email.  Once received, you will be able to update your computer diary, whether it be Google Calendar, Outlook, Lotus Notes, Kontact or another scheduling system.

Alternatively all Facebook events can be imported by clicking on the webcal link that is listed on this page.  This will import all events, regardless of whether you have confirmed your attendance.  Integrating Facebook Events with your Calendar, helps improve the efficiency of social networking and will prevent scheduling conflicts and missed appointments.