teleconference Archives - Syneka Marketing

Rotary Club of Ringwood

Rotary eClub of Greater Melbourne Membership Committee

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities No Comments

The Rotary eClub of Greater Melbourne was formed by Rotary District 9810 with the aim of providing new meeting options for Rotarians and to diversify the membership base.  The Rotary eClub of Greater Melbourne is the first eClub within Victoria and the website was developed by Syneka Marketing.

I have been nominated as the Chair of the Membership Committee, responsible for membership recruitment and retention, as well as the overall marketing of the eClub.  As a Rotarian and Managing Director of Syneka Marketing, I have offered to lead the creation of a marketing strategy for the eClub.

Tonight marked the first meeting of the Membership Committee, which will meet via teleconference on a monthly basis.  The committee is being utilised to workshop the marketing plan and to identify potential membership opportunities.

Already we have identified the following target markets for the eClub:

  • Former Rotarians
  • Generation ‘X’ & ‘Y’
  • Business Professionals
  • Rotaract
  • Rotary Alumni
  • Former Melbourne residents located overseas or interstate

Subsequent meetings will determine the key messages to reach each target market, as well as suitable communication tools.

Rotary as a service Club, is uniquely positioned to enable members to utilise their professional skills.  As a marketing professional I’m looking to utilising my marketing knowledge to assist the eClub in the development of its marketing plan and membership strategies.

Webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By Advice, Advice for Businesses, News, Presentations 2 Comments

Redback Conferencing is a teleconference and web-conferencing provider. Each month Redback provides a free Business Skills Webinar featuring a guest speaker.

I will be leading the next Redback Business Skills Webinar on Tuesday, 20th of March from 1pm where I will be presenting Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!

Does your business or organisation have a marketing plan, or are you leaving your success purely to chance? If you do have a marketing plan, are you regularly updating and reviewing your strategies?

Continuing economic uncertainty has made planning and strategy even more important for ongoing success. Ask yourself these questions…

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

These challenges are shared by both businesses and not-for-profit organisations. Attend this webinar to discover the key ingredients for a successful marketing plan!

This is a free webinar supported by Syneka Marketing and Redback Conferencing and is available for anyone with access to a telephone and computer.

Register to attend this webinar