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sydney Archives - Syneka Marketing

"Horizon" at Sculptures by the Sea

Exploring Sculpture by the Sea at Bondi

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

We were in Sydney recently, presenting at Membership Mastery, a comprehensive workshop aimed at membership and marketing managers, who want to retain and grow their membership

I stayed in Sydney over the weekend, and was fortunate enough to see the Sculpture by the Sea at Bondi.

Concealed Craft

Concealed Craft

Once Removed

Once Removed

Sculpture by the Sea is a not-for-profit organisation that holds a sculpture exhibit which spans the Bondi coastline and nearby beaches.

I attended the exhibition on a bright sunny day, without a cloud in sight! There were over 100 sculptures that integrated with the Bondi coastline.

Themes covered, included sustainability, transformation and curiosity. Some of the sculptures were quite traditional, while others combined recycled materials including plastic bottle caps, spoons and even old mattresses.

I enjoyed the two hour walk to cover the exhibit. Sculpture by the Sea shows how a not-for-profit organisation can capture the imagination of the general public and also create focal points that do not detract from the beauty of the natural surrounds of Bondi.

East of the Mulberry Tree

East of the Mulberry Tree

Announcing Membership Mastery for Professionals – October 2013

By | Advice, Advice for Not-for-profit Organisations and Charities, News, Presentations | No Comments

Do you seriously want to grow your membership, and your member revenue, in 2013 and beyond? Do you want to recession-proof your organisation and ensure long term membership loyalty?

If you are looking to build your membership and your member revenue, by participating in a professionally conducted, value for money training program exclusively for the Not-for-Profit Sector – then please consider … Membership Mastery for Professionals.

A comprehensive training program covering every aspect of membership and revenue growth for membership managers and anyone who is accountable for growing their membership and their member revenue in 2013 … and beyond.

A one-day (8.30am – 4.30pm) workshop will be held in the following cities:

  • Melbourne, Victoria on Tuesday the 22nd of October 2013
  • Sydney, New South Wales on Thursday the 24th of October 2013

All participants will receive a tailored workbook and a copy of the Membership Growth Toolkit and resources (valued at $197) – the best membership building program currently available in Australia

Full fee for the day is only $595 (GST inclusive) but ACT TODAY to secure your place for an early bird special of just $495 per person (GST inclusive).  Be quick!  The early bird special expires on the 13th of September.

Find out more and register

GOV49 Communication Delivery & Social Media in the Public Sector

GOV49 Communication Delivery and Social Media in the Public Sector

By | Government, News, Presentations | No Comments
GOV49 Communication Delivery & Social Media in the Public Sector

GOV49 Communication Delivery & Social Media in the Public Sector

GOV49 Communication Delivery and Social Media in the Public Sector is a two-day conference held in Sydney to explore how social media and online communications can be used effectively by the public sector.

The conference is being organised by Tonkin Corporation and I was approached to present two sessions as well as to chair the event.

I was invited to provide a forward address:

Government and its representatives cannot afford to ignore the impact of social media.

If Facebook were a country, it would be the third largest with a population of 955 million. Twitter with its ability to quick messages and fast re-tweeting is increasingly becoming a valid news source for journalists.

Social media can enhance public policy by encouraging broader participation in discussion and the ability to explain decisions. As government we can help increase transparency and provide a sense of ownership over policy. In particular, social media can be useful in reaching demographics that tend not to utilise traditional forms of consultation.

Used effectively social media can increase transparency while providing insights into governance processes. Like any method on engagement it requires policies and guidelines for acceptable use.

Social media is no longer an instrument that can be ignored but must be considered as a tool requiring engagement. Social media is being used to convey opinions and and it is better to be part of this discussion, rather than simply ignoring this discussion.

Attend Communication Delivery and Social Media In the Public Sector to discover how you can utilise social media to engage and be part of the discussion

I’ll be in Sydney for most of the week as part of the conference and look forward to meeting the delegates over the two-day event.