was successfully added to your cart.
Tag

successful marketing plan Archives - Syneka Marketing

A Marketing Plan Informs Your Strategy

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities | 2 Comments

A Marketing Audit is the first stage in being able to plan for the year ahead. As we discussed, the audit enables you to review your activities to identify what worked and what needs to be refined.

The second stage is Planning, so you can gain insights into the your market and the actions that are required to achieve your goals. This stage incorporates the development of a Marketing Plan that provides both a short-term and longer-term vision to position your business in the marketplace.

A Marketing Plan is a high level strategic document that should support the direction identified in your Business or Strategic Plan. The Marketing Plan explores how you can achieve the outcomes you have identified in the Business Plan, as well as the resources that are required.

You need to start with strategic marketing planning, as the right strategy will ensure that your tactics or actions will deliver results. Begin by understanding your current market position, competitive pressures and the value that is provided by your products and services.

You should also gain insights into your target customers and key demographics. Understand who your ideal customer is and the value that they receive from your products or services. Also consider other potential customer segments that may receive similar benefits. Identifying new markets can provide further opportunities for growth and enables you to discover segments that may have less competitive pressures.

A Marketing Plan identifies how you can achieve your goals

A Marketing Plan identifies how you can achieve your goals

Research is an essential element of any successful marketing plan. Undertaking the right research will enable you to make informed decisions so you can understand how best to allocate marketing resources.

This research will enable you to consider strategies that will enable you to achieve your business objectives. For example, if you want to develop new growth opportunities, then potential strategies could explore the development of new markets or encourage repeat purchasing. Research into customer trends and demographics will enable you to identify what markets may be suitable or how best to encourage additional purchases.

The strategic marketing planning approach validates your direction, ensuring that resources allocated toward strategies will deliver positive results. This in turn will influence the actions and tactics that will be undertaken as you implement your marketing plan.

Third Sector Magazine – Developing a Successful Marketing Plan

By | Advice for Not-for-profit Organisations and Charities, News, Presentations | No Comments

Third Sector Magazine is a publication designed specifically for Australia’s not-for-profit sector. Syneka Marketing as market leader in providing solutions for the not-for-profit sector has been offered editorial content in the Third Sector Magazine.

This edition we covered the steps required to develop a successful marketing plan, utilising the Rotary Club of Ringwood as a case study, through the formation of its corporate membership program.

An edited version of the article is available from Third Sector Magazine and was included in the August edition of the magazine.

The complete edition of the article Developing a Successful Marketing Plan is available for registered members of the Syneka Marketing website. Registration is free and provides exclusive access to presentations, articles and papers.

Read More

Webinar: Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success

By | Advice, Advice for Businesses, News, Presentations | 2 Comments

Redback Conferencing is a teleconference and web-conferencing provider. Each month Redback provides a free Business Skills Webinar featuring a guest speaker.

I will be leading the next Redback Business Skills Webinar on Tuesday, 20th of March from 1pm where I will be presenting Don’t Leave Your Business to Chance… Plan Your Way to Marketing Success!

Does your business or organisation have a marketing plan, or are you leaving your success purely to chance? If you do have a marketing plan, are you regularly updating and reviewing your strategies?

Continuing economic uncertainty has made planning and strategy even more important for ongoing success. Ask yourself these questions…

  • How will you grow revenue in 2012 and beyond?
  • What new markets or products/services will you be able to offer?
  • How can you maintain ongoing contact with existing clients and encourage repeat and increased purchasing?
  • How will you provide a cohesive strategy to promote your business or organisation?
  • How can you incorporate the Internet and social media to complement your business goals?
  • How are you going to measure your success?

These challenges are shared by both businesses and not-for-profit organisations. Attend this webinar to discover the key ingredients for a successful marketing plan!

This is a free webinar supported by Syneka Marketing and Redback Conferencing and is available for anyone with access to a telephone and computer.

Register to attend this webinar