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subcommittees Archives - Syneka Marketing

Ensure that there is sufficient time to consider media releases and promotion for your event.

Training Workshop: Marketing for Media and Events

By | Advice, Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments

Many not-for-profit organisations conduct events to raise awareness or as fundraisers to provide support to their core services. We conducted a half-day workshop on events and media in conjunction with Eastern Volunteers.

There are considerable challenges in managing events, particularly in ensuring that the activities support the aims of the organisation and provide a positive return. Many not-for-profit organisations do not have the resources available for a dedicated events team. Subcommittees can be useful in overcoming these constraints by encouraging staff and volunteer participation, while also enabling a range of people and skills to become involved in planning and conducting an event.

Events should be evaluated against objectives to justify the commitment and resources. For example, it may be useful to evaluate the effectiveness of an event in regard to fundraising, staff resources, financial return and awareness.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Business Sponsorship is often required to support community events and it is critical that an organisation is able to demonstrate tangible benefits for this support. Not-for-profit organisations should prepare information packages that outline the benefits of sponsorship, including the audience reach and ongoing coverage. It is often useful to determine whether an event attracts a particular demographic and to target businesses who wish to reach a similar target market.

Several levels of sponsorship should be provided, with clear differences in value between each package. Providing a range of sponsorship packages, enables several businesses to become involved and encourages the potential to upgrade support in future years.

Businesses should be encouraged to be present during the event and to see first-hand the results of their investment. Providing photographs and videos also enables businesses with ongoing materials from the event and can support discussions for support in future years.

Events also need to be sufficiently promoted and it is often useful to plan backwards when organising an event. This approach will help ensure that invitations, media releases and other promotional tools are dispatched in time.

Media releases should be relevant to the audience of the media outlet to assist in coverage. Often it useful to speak to a journalist directly to reiterate key points from the media release. Journalists will not be able to cover every aspect of an event so ensure that the essential information is conveyed in the media release and during conversation.

The Workshop received extremely positive feedback and will hopefully assist organisations in planning and conducting their events.

Australian Marketing Institute

Australian Marketing Institute – Communications Subcommittee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | 5 Comments

The Australian Marketing Institute (AMI) is the peak association representing marketing within Australia. Members can become involved with the AMI through various subcommittees that help identify and implement a vision for the organisation.

This year I nominated for the Communications Subcommittee and attended my first meeting this evening. This Subcommittee is charged with identifying a communications strategy for the AMI with the aim of engaging and re-engaging members.

As a member of the Communications Subcommittee I am aiming to share my expertise in working with businesses and not-for-profit organisations. In addition, I can share my knowledge in working across a range of marketing mediums, including offline communications, e-mail and social media.

The Communications Subcommittee is meeting frequently throughout the year to ensure it can strengthen the AMI’s ability to communicate with members and prospective members.

The Rotary Club of Ringwood website has been designed to highlight upcoming events and projects

Rotary Club of Ringwood – 2011 Annual General Meeting

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

The Rotary Club of Ringwood, like other incorporated associations, needs to hold an Annual General Meeting to adopt committee positions and to provide an update on financial information and the annual report.

The Rotary Club of Ringwood website has been designed to highlight upcoming events and projects

The Rotary Club of Ringwood website has been designed to highlight upcoming events and projects

The annual general meeting was following by a board meeting of members to provide updates on the many activities undertaken by the Club. Rotary clubs have various subcommittees, which work on specific activities, such as the local community, international projects, membership, marketing, vocations and youth initiatives.

The board meetings provide an opportunity for members to receive updates on the projects and ideas considered by each of the subcommittees. This evening I discussed the membership recruitment strategies, including the new brochure and website revisions.

Corporate Membership provides new opportunities for the Club as well as the wider community. Corporate members, like individuals, will have full access to Rotary programs This includes professional development, providing opportunities to develop and learn new skills and experience through assisting with activities within the Club.

Corporate Membership will be officially launched in early 2012 and will be available to businesses and not-for-profit associations.