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subcommittee Archives - Syneka Marketing

Australian Marketing Institute

Australian Marketing Institute – End of Year Function

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

The Australian Marketing Institute is the peak body representing marketing within Australia. Syneka Marketing is a corporate member of the AMI and this evening Natalia Perera and I went to their end of year function.

The Australian Marketing Institute has launched a new vision, which hopefully will streamline governance arrangements and better position the organisation as a peak body. As a membership based organisation, the Australian Marketing Institute needs to demonstrate value to members.

One of the challenges we see, is the need to demonstrate the value of marketing as a profession. There is a need to distinguish between professional marketers and those that diminish the word ‘marketing’ without providing a cohesive strategy or promoting quick wins without considering the long-term success of a business.

The Australian Marketing Institute should define marketing and utilize this to provide value in being part of the organisation. The AMI needs to represent the interests of marketing and advocate its value to policymakers, the media and the wider community.

I’m on the Communications Subcommittee for 2013 and am looking forward to promoting the Australian Marketing Institute and its objectives.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Training Workshop: Marketing for Media and Events

By | Advice, Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments

Many not-for-profit organisations conduct events to raise awareness or as fundraisers to provide support to their core services. We conducted a half-day workshop on events and media in conjunction with Eastern Volunteers.

There are considerable challenges in managing events, particularly in ensuring that the activities support the aims of the organisation and provide a positive return. Many not-for-profit organisations do not have the resources available for a dedicated events team. Subcommittees can be useful in overcoming these constraints by encouraging staff and volunteer participation, while also enabling a range of people and skills to become involved in planning and conducting an event.

Events should be evaluated against objectives to justify the commitment and resources. For example, it may be useful to evaluate the effectiveness of an event in regard to fundraising, staff resources, financial return and awareness.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Ensure that there is sufficient time to consider media releases and promotion for your event.

Business Sponsorship is often required to support community events and it is critical that an organisation is able to demonstrate tangible benefits for this support. Not-for-profit organisations should prepare information packages that outline the benefits of sponsorship, including the audience reach and ongoing coverage. It is often useful to determine whether an event attracts a particular demographic and to target businesses who wish to reach a similar target market.

Several levels of sponsorship should be provided, with clear differences in value between each package. Providing a range of sponsorship packages, enables several businesses to become involved and encourages the potential to upgrade support in future years.

Businesses should be encouraged to be present during the event and to see first-hand the results of their investment. Providing photographs and videos also enables businesses with ongoing materials from the event and can support discussions for support in future years.

Events also need to be sufficiently promoted and it is often useful to plan backwards when organising an event. This approach will help ensure that invitations, media releases and other promotional tools are dispatched in time.

Media releases should be relevant to the audience of the media outlet to assist in coverage. Often it useful to speak to a journalist directly to reiterate key points from the media release. Journalists will not be able to cover every aspect of an event so ensure that the essential information is conveyed in the media release and during conversation.

The Workshop received extremely positive feedback and will hopefully assist organisations in planning and conducting their events.

Australian Marketing Institute

Australian Marketing Institute – Identifying priorities for the Communications Subcommittee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

The Australian Marketing Institute is the peak body representing marketers and the field of marketing within Australia. The Australian Marketing Institute is a national organisation with state chapters that arrange events for its members.

I have been a member of the Communications Sub-Committee since the beginning of this year. The Communications Sub-Committee is charged with enhancing the organisation’s ability to communicate with current and prospective members.

Tonight’s meeting identified three priorities for the committee including the continuation of the quarterly newsletter, an interactive blog and involvement in social media.

Each of these three communication methods will include some integration, meaning the blog could potentially provide articles for the newsletter.  Furthermore social media can be used to promote these communication methods and discussion.

Like any not-for-profit organisation, the Australian Marketing Institute has limited resources. Integrating these forms of communication will assist in reaching the widest possible audience with the maximum possible impact.

I am involved in the blog and social media components where I will be assisting in the implementation of these communication channels.

Australian Marketing Institute

Australian Marketing Institute – Communications Subcommittee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | 5 Comments

The Australian Marketing Institute (AMI) is the peak association representing marketing within Australia. Members can become involved with the AMI through various subcommittees that help identify and implement a vision for the organisation.

This year I nominated for the Communications Subcommittee and attended my first meeting this evening. This Subcommittee is charged with identifying a communications strategy for the AMI with the aim of engaging and re-engaging members.

As a member of the Communications Subcommittee I am aiming to share my expertise in working with businesses and not-for-profit organisations. In addition, I can share my knowledge in working across a range of marketing mediums, including offline communications, e-mail and social media.

The Communications Subcommittee is meeting frequently throughout the year to ensure it can strengthen the AMI’s ability to communicate with members and prospective members.