The Australian Marketing Institute is the peak body representing marketers and the field of marketing within Australia. The Australian Marketing Institute is a national organisation with state chapters that arrange events for its members.
I have been a member of the Communications Sub-Committee since the beginning of this year. The Communications Sub-Committee is charged with enhancing the organisation’s ability to communicate with current and prospective members.
Tonight’s meeting identified three priorities for the committee including the continuation of the quarterly newsletter, an interactive blog and involvement in social media.
Each of these three communication methods will include some integration, meaning the blog could potentially provide articles for the newsletter. Furthermore social media can be used to promote these communication methods and discussion.
Like any not-for-profit organisation, the Australian Marketing Institute has limited resources. Integrating these forms of communication will assist in reaching the widest possible audience with the maximum possible impact.
I am involved in the blog and social media components where I will be assisting in the implementation of these communication channels.