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spokespeople Archives - Syneka Marketing

Box Hill Community Arts Centre Workshop on Social Media and Marketing

By | Advice for Businesses, Presentations, Resources | No Comments

The Box Hill Community Arts Centre is a cultural hub that promotes and fosters the development of the arts and art based organisations.

I was invited to conduct a workshop on marketing and social media to assist these organisations in reaching new members, encouraging event participation and promoting their artistic works.

One of the key messages I conveyed during workshop was the need for consistency. No matter what marketing or communication tools you use, there is a need to be consistent in delivering your key messages.

2014-06-03-Marketing and Social Media

The Marketing and Social Media Workshop delivered through the Box Hill Community Arts Centre

Consistency is particularly important on the Internet and when using social media, since there is a limited opportunity to connect and prompt action. If you are promoting an event, then ensure that the essential details are included; while if you want to gain members then highlight the benefits of membership.

Social media and an Internet presence, needs to be viewed as a marketing tool that can extend your reach and engage communities. There is little merit in developing a web presence, if it is not kept up-to-date and maintained, as this diminishes impact. Likewise, your organisation’s online presence needs to reflect the language, branding and identity that has been developed for brochures, leaflets and posters.

Policies are particularly important to ensure that you are able to identify authorised spokespeople and acceptable behaviour.

Identify your target markets and ensure that your messages resonate with the people you want to reach. Understanding key markets will help identify which social media tools may be useful for your organisation. Organisations should concentrate efforts on key social media tools, rather than being thinly spread across every platform.

Traditional media has always had feedback mechanisms, through letters to the editor and public commentary, social media amplifies this through immediacy and reach.

The right frameworks will ensure that your organisation can manage social media to achieve positive outcomes.

The arts community has the advantage of being able to share visual or audible works through the Internet and social media. The right strategies will enable organisations to extend their reach and foster new connections.

Third Sector Magazine: Activate your community through social media

By | Advice, Advice for Not-for-profit Organisations and Charities, News | No Comments

Third Sector Magazine has published our advice on engaging communities through social media. Alex will be discussing social media as a speaker at the Third Sector Expo on Monday the 15th of April, for details please visit www.thirdsectorevents.com.au.

The website Humanities 21 which is integrated with Facebook, Twitter and other social media tools

The website Humanities 21 which is integrated with Facebook, Twitter and other social media tools

Activate your community through social media

Is your organisation considering social media, but not sure where to start? Or has it recently created a Facebook page and Twitter feed only to be underwhelmed by the results? Syneka Marketing provides seven tips to help your organisation strengthen its social media presence and re-engage its communities online.

Know where to start

Social media is the collective name for a range of tools that enhance interactivity and discussion, such as Twitter, Facebook, LinkedIn, Google+ and Pinterest. Each of these tools has a slightly different purpose and audience, but they are all designed to encourage participation.

Know what you want to achieve

Success begins with strategy and this is no different for social media. Decide the specific outcomes you want to achieve from your social media efforts, such as:

  • Raising awareness
  • Encouraging volunteers
  • Increasing donations.

Once you know what you want to achieve, you can consider the messages and tools that can be used to promote these objectives.

Develop a social media policy

Social media policies help to identify the people who will have access to social media accounts and will be authorised to provide official announcements. Other individuals can respond to comments and interact, as well as support the authorised spokespeople.

Policies should enable board members, staff and volunteers to support the organisation’s social media presence.

Each social media tool has its own audience and key strengths.

Each social media tool has its own audience and key strengths.

Engage and interact

When creating a new social media account, encourage your members or supporters to follow your organisation. In addition, promote your social media presence through your website, newsletter and other communication tools. Undertaking initial promotion will ensure that you can build a network of followers that will assist in promoting your organisation. Follow similar organisations and encourage them to follow you.

Handle negativity

Negative comments should hopefully be kept to a minimum, but it’s important to have clear guidelines to manage any adverse commentary.

Make a clear distinction between negative and offensive comments and respond accordingly. Aim to engage directly with someone that has written a negative comment and suggest that you would like to follow up further. Try and engage the person through offline forms of contact, such as the telephone, so that you can discuss their concerns directly. Attempting to resolve the issue outside of the public realm will enable a more in-depth discussion.

If a comment is deemed to be offensive, it should be removed immediately as per your media and communications policy.

Integrate online tools

One of the great aspects of the web and social media is that messages can be integrated. You can automatically post updates from your website through to Facebook, Twitter and other social media tools. Integration ensures a consistent message while saving time by replicating content across your networks.

Integrating social media means you’ll have more time to foster and develop your community by providing a base level of communications.

Share content

Re-tweeting or sharing posts on Facebook indicates that the person supports your organisation and messages. The sharing of content is the online equivalent of word of mouth advertising and is a great way to extend your organisation’s networks.

Social media, like a website, needs to be kept up-to-date. An inactive presence is worse than having no presence, as the first question someone will ask is whether the organisation still exists.