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speakers Archives - Syneka Marketing

The Very Melbourne Xmas Brekkie

By | Advice for Businesses | No Comments

The Melbourne Business Network held its final event for 2015 in the form of a Xmas breakfast.

The breakfast was held at La Vita Buona in the Melbourne CBD. The event featured speakers, as well as the opportunity to network with other members.

Throughout the year we have attended various Melbourne Business Network events. These events have provided us with the opportunity to connect with a diverse range of businesses and hear of their marketing challenges.

We look forward to what the Melbourne Business Network event calendar holds in 2016.

DM Forum

DM Forum – October 2015

By | Advice for Businesses | No Comments

We attended the October DM forum. The DM forum is a quarterly event series that brings together professional marketers.

This event contained speakers from LinkedIn and the Great Ocean Road.

The speaker from LinkedIn provided insights into new features and best practice around utilising a LinkedIn company page. As avid users of LinkedIn, Alex won a prize when discussing best practices for posting on LinkedIn.

The presentation on the Great Ocean Road focused on the creative communications strategy for the towns located along the Great Ocean Road. Of interest to us will be the impact of this strategy in achieving measurable results.

For information about the next DM forum please visit dmforum.com.au.

Startup Grind Melbourne

Startup Grind – February 2015

By | Advice for Businesses | No Comments

We attended Startup Grind’s February 2015 meet up at Holding Redlich. This month’s speakers were the founders of Outware Mobile – Danny Gorog and Eytan Lenko.

Danny and Eytan spoke openly about the formation of Outware Mobile and their journey into transforming their business into a company that employs over a hundred people.

Startup Grind February 2015

Startup Grind February 2015

Outware mobile is an example of a technology start up that has achieved scale and worked to its strengths.

Working to your strengths is an important part of how you market your business.

At Syneka Marketing we have many clients who work with emerging technologies. Attending Startup Grind provides us with the opportunity to connect with businesses active in the technology and innovation space.

AMI Event: Big data – Turning buzzwords into business outcomes

By | Advice for Businesses, News | No Comments

This morning we attended the Australian Marketing Institutes’ first event for 2015: Big Data Beyond the Buzzwords, held at the Hotel Windsor.

The Australian Marketing Institute aims to educate marketers on topics relating to the profession and Big Data is an area that has receiving increasing attention. Big Data is essentially the collation and analysis of various sources of information to gain new insights. The topic itself is not new, but there is a need to identify the business outcomes that can be achieved through marketing.

Speakers at the breakfast sought to demystify the topic and spoke about its implication for marketers, through utilising Big Data to make better business decisions.

Kieran Hagan, IBM Big Data Sales Manager

Kieran Hagan, IBM Big Data Sales Manager

Con Menictas, Senior Statistician at Qantas

Con Menictas, Senior Statistician at Qantas

From internet search usage, through to the daily heart rates of individuals using fitness trackers, there is an immense amount of data that is collected. The analysis of big data requires the ability to identify the right information that will add value to the decision making process and hence deliver new insights.

Alex Makin at the AMI Big Data Breakfast

Alex Makin at the AMI Big Data Breakfast

 

The AMI Big Data Breakfast at the Hotel Windsor

The AMI Big Data Breakfast at the Hotel Windsor

The focus on emerging trends is continuing at the Australian Marketing Institute, with our second event to incorporate a focus on innovation on Thursday the 5th of March.

DM Forum

The DM Forum – Melbourne Events and GE Capital

By | Advice for Businesses, News | One Comment

The DM Forum is a quarterly event focused on sharing knowledge between professional marketers. This evening’s forum provided an overview of the City of Melbourne’s event management services, with a focus on community experience and engagement. The City of Melbourne works with event organisers to strengthen the participant’s engagement with the Council, providing an opportunity for further interaction and activity. Events form a significant part of the Council’s approach to drawing people into the CBD and surrounds.

The second speaker discussed the new customer focused approach that was initiated through GE Capital’s Marketing Department. This case study provided an example of how marketing can lead to an innovative approach. GE Capital’s strategic marketing approach identified new customer segments, based on changing consumer trends, following the global financial crisis. The result has been a company that better understands its target markets and has been able to position its communication and products around the identified needs.

The DM Forum offered an opportunity for marketers to gain insight from speakers that have direct experience in utilising marketing to deliver tangible outcomes. The sessions are held on a quarterly basis, visit www.dmforum.com.au for further information.

White Ribbon Day Luncheon

By | Advice for Not-for-profit Organisations and Charities | No Comments

Today I volunteered for the White Ribbon Day Luncheon that was held at the Melbourne Town Hall. White Ribbon is a not-for-profit organisation that was set up to advocate for the eradication of violence against women. The organisation is unique in that it focuses on what men can do to prevent violence against women.

White Ribbon Luncheon at the Melbourne Town Hall

White Ribbon Luncheon at the Melbourne Town Hall

Violence against women remains a serious problem in Australia.

As a volunteer I took part in various aspects of the event, including setting up the venue, as well as ushering and speaking with guests about the organisation.

Volunteering at White Ribbon Day

Volunteering at White Ribbon Day

The event had a mix of corporate and not-for-profit speakers. Family violence was an issue that was heavily discussed at the event, both in terms of impact and prevention.

Upon the conclusion of the luncheon, myself and other volunteers were invited by White Ribbon to carry a banner and take part in the Walk Against Family Violence. The Walk is a march that has been organised by a collection of organisations to raise awareness of family violence which is a leading cause of homelessness for women in Australia. The march was very moving and it was great to see so many people, from different walks of life take part.

I would like to thank White Ribbon for providing me with this opportunity.