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solutions Archives - Syneka Marketing

2014 in Review – Thank you for being part of the Journey

By | Advice, Advice for Businesses, Government | No Comments

We are almost at the end of 2014 with the new year fast approaching. This year has been a transformational time for us at Syneka Marketing, including the move to our new location in South Melbourne. We would like to thank you for being part of this journey with us.

Our regular Syneka Snippets and Blog will return in 2015, along with some exciting new initiatives that we’ll be launching shortly after the new year. To end 2014 we thought we would share our top 10 most visited posts from this year:

  1. Unveiling our new office at 204 Bank Street, South Melbourne
  2. Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans
  3. Good Marketing Requires a Sound Methodology
  4. Setting Effective Marketing Budgets
  5. Don’t undertake hit or miss marketing
  6. Branding is more than just a logo
  7. Do you make New Year’s resolutions for your business?
  8. White Night 2014 – Whose night is it anyway?
  9. Networking@6 – A business event with a point of difference
  10. Let’s give marketing a definition

We wish you all the very best for the remainder of 2014, and look forward to reconnecting in the new year!

An implementation plan can make your goals a reality

Do you make New Year’s resolutions for your business?

By | News | No Comments

January is almost over, and like so many of us I am trying to keep up with my own New Year’s resolutions.

For many businesses and organisations, a New Year marks a fresh start. Many of you may have ended 2013 with resolutions in the form of goals, sales targets or adopting new ways of doing things.

Setting goals and starting fresh is a great idea, especially if plans were sidetracked over the course of last year.

One of the ways we manage the process of working towards our goals is through an implementation plan.

Our implementation plan for 2014 has been developed by looking at the actions and strategies set out in our business and marketing plans. Implementation plans need to be systematic and realistic. For example, as January is generally a slow month for us, we don’t set revenue targets that are the same as the latter months of the year.

An implementation plan can make your goals a reality

An implementation plan can make your goals a reality

We like to use a Gantt chart to depict our implementation plan. Gantt charts provide a progress map that can be monitored over a specific timeframe. Gantt charts are customisable, and can be used to track daily, weekly, monthly, quarterly, or even yearly performance. Some CRM systems can be integrated with Gantt charts, enabling your IT infrastructure to automatically monitor progress.

Having a Gantt chart can provide you with both the big picture, and the finer details required to achieve your goals. These charts also have the added bonus of acting as motivators.

Implementation is an important part of the goal setting process, as it provides guidance on how to achieve tangible outcomes.

If you are worried about not being able to achieve your resolutions for 2014, why not develop an implementation plan and make your goals a reality.

Welcome to 2014

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

After a well deserved break, we are back in the office for 2014!

Last year saw us continue to deliver high quality marketing solutions to our business and not-for-profit clients. Our strategic approach remains the distinguishing factor that separates us from other agencies, ensuring we develop effective and actionable strategies.

We are continuing to evolve as an agency, and our new Business Plan will assist us in achieving our goals for the new year, and beyond. Business plans require objectivity, working extensively with our staff and stakeholders provides us with an inclusive vision and supports ongoing growth.

Our new Marketing Plan complements our Business Plan, identifying how we can achieve our goals. Our plan includes new initiatives that we will unveil throughout this year. 2014 is promising to be a busy and eventful year!

Our blogging and newsletter series will continue to provide our readers with a range of topics, including informative insights, opinion pieces and highlights throughout the year

We trust that 2014 will be a promising year for all of us!

Every business can benefit from a plan

Why every business needs a business plan

By | Advice, Advice for Businesses | One Comment

Every business needs a plan. A business plan is a comprehensive document that can show you what you need to do to achieve your vision.

A business plan is a future facing document, generally written to cover a five year period. Planning five years into the future can seem daunting. Fortunately, a well developed business plan can help you break down the steps you need to succeed, providing you with a methodical approach on what you can do to work towards achieving your vision.

More often than not, business plans are associated with business Start-Ups. However, any business, no matter where they are in the business cycle, can benefit from having a business plan. If you are part of an established business that is finding it hard to remain profitable, a business plan can offer you solutions on how you can make efficiency gains and streamline processes. A business plan also works well for businesses who want to expand a product line, have changed their structure, or are servicing new markets.

Generally a business plan will enable you to determine your mission and vision. This can be done collaboratively with your staff and stakeholders or your management team. Having a set mission and vision makes it easy for outsiders to see what you are working towards.

Business planning is all about strategy and objectivity. To develop an effective business plan, requires looking at a business from all angles. As a Strategic Marketing agency, we like to not only look at costs, but also revenue raising activities that are achievable over the timeframe of the plan.

If implemented correctly, a business plan can provide certainty around your future success. Success starts with strategy, and a business plan can show you what it takes to succeed.

City of Yarra

City of Yarra Business Breakfast

By | Advice for Businesses, News | 2 Comments

Alex and I attended the final City of Yarra Business Breakfast for the year. The topic of the breakfast was on innovation.

Roger La Salle, who has developed a matrix on how to develop innovative ideas, spoke at the breakfast.

Roger’s presentation focused on how anyone has the capacity to develop innovative ideas. Whilst the presentation was introductory, it did open up discussions on the importance of investing time and resources in developing innovative ideas.

As a dynamic and innovative marketing agency, we strive to provide our clients with out of the box solutions that deliver innovative outcomes. It was great to be able to demonstrate these skills during the various activities Roger asked us to partake in.

Innovation in a business context is more than thinking of ideas. To make things work, they need to be financially viable, and fit within the vision and mission of a business or organisation.

Whenever we think of ideas, we always make sure that we do the research behind what makes our clients tick, the market in which they operate (or want to operate in), and if it will generate a positive return.

We look forward to attending future City of Yarra Business Breakfasts and meeting more business owners and managers within the City of Yarra.

Reflections on starting a new business – The challenges and opportunities

By | Advice, Advice for Businesses | 2 Comments

The 19th of October was Support Small Business Day. Over the past week we’ve been sharing advice for small businesses, through our social media presence on Twitter, Facebook, Google+ and LinkedIn.

Syneka Marketing was founded in 2009 and while our core business remains strategic marketing, we also offer creative and online solutions to complement our service delivery.

Support Small Business Day provided an opportunity for reflection on starting a relatively new business. The greatest challenge for any new business is when the owner decides to take the plunge and work on their new venture full-time.

There is never an opportune moment to make this decision, as it means leaving the stability of paid employment to venture into the unknown. A business owner, however needs to balance the time required to maintain current projects, as well as to build future sales. If you find yourself not having sufficient time to build a sales pipeline due to work volume, then it is time to consider working on your business full-time.

Begin your business with a solid foundation

Begin your business with a solid foundation

As a business owner it is imperative that sufficient time is allocated to creating new opportunities and sales. If these tasks are not being undertaken then it will jeopardise the future viability of your business.

While there may be short-term challenges in leaving secure employment, it will ensure that you can dedicate time to growing your business.

Time management can also be a challenge. You need to be able to set your own tasks and motivate your performance. Keep a list of the tasks that need to be undertaken and ensure that they are completed in a timely manner. Working on your own business needs to be treated the same way as working for someone else. Establish working hours and ensure ongoing performance measurement and review.

Uncertainty, is another significant challenge and this is why it is important to allocate time to generating new opportunities. Planning is essential to combat business uncertainty. Business and marketing plans should be considered essential documents. While it is easy to get caught up in the excitement of starting a new business, sound planning will ensure that you have a successful framework and the ability to measure outcomes.

According to data sourced through the Australian Securities and Investments Commission (ASIC), poor strategic management has been identified as a cause for approximately 43% of all  business failures. Starting a new business is challenging, but sound planning can reduce uncertainty and help deliver a viable future.