share knowledge Archives - Syneka Marketing

Guest Lecturing for the Australian College of Sports and Fitness

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The Australian College of Sports and Fitness is a Registered Training Organisation, delivering accredited courses focusing on health and wellbeing.  I was invited to deliver a guest lecture on marketing to Diploma students.

Sports marketing continues to experience strong growth, and it was great to speak directly to students who are either planning on forming their own business or exploring marketing related roles in the sports sector.

My session discussed the customer experience that is created through the marketing mix, as well as the need to align business goals with marketing outcomes. We explored several case studies that highlighted the need for an integrated marketing approach, including examples such as the poorly executed Woolworths ANZAC Campaign, which failed to adequately risk and the overarching brand experience.

Guest lecturing provides an opportunity to share knowledge with current students and to provide an insight into the real world application of marketing. I wish the students well as they progress towards completing their studies.

TweetChat – #StartupChat Melbourne Silicon Beach vs LA

By Advice for Businesses No Comments

As sponsors of Melbourne Silicon Beach, we participated in a TweetChat involving Melbourne’s StartUp community and LA.  The conversation explored the role of StartUps in both locations and the key challenges faced by these communities. TweetChats provide an opportunity to converse over Twitter, discussing topics and connecting people who may otherwise never have interacted. Given that the concept of StartUps in Australia is relatively new, there is the potential for collaboration with the establish LA StartUp Community to share knowledge and build capacity.

The TweetChat pitted Melbourne against LA to see who could generate the most conversation. Despite Melbourne Silicon Beach being relatively new to #StartUpChat, we’re pleased to say that we beat LA in the first round!

The stage at Google Engage

Google Engage June 2013

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

On the 13th June I attended the Google Engage Masterclass at Federation Square. We were invited by Google to attend this event as Syneka Marketing is a Google AdWords partner.

Google provided us with the latest insights and developments in AdWords. Google is currently the most popular search engine in Australia. AdWords are a powerful online marketing tool that enables a website to achieve higher rankings on Google search results.

Google had a range of speakers and panellists who spoke about their approach to sales and how they attained new work. There are limited opportunities for agencies to share knowledge and it was useful to network with key players from other agencies.

I also gained insights into multi-screen devices; a research project in which Google investigated how Australians are using more than one electronic device at the same time. I consistently use my mobile phone and laptop simultaneously and it was interesting to see there are many people who also do the same thing.

Google Engage was definitely worth attending and it was great to gain further insights into Adwords and Search Engine Optimisation.


To celebrate our participation at Google Engage, we are giving three introductory Google AdWords Vouchers, providing $100 each of free advertising on Google.  Over 90% of Australians use Google as their preferred search engine, providing you with the ability to extend the reach of your online marketing.

We will maintain your Google AdWords account during the trial period, providing the opportunity to evaluate the potential of your online advertising.

To enter our competition follow Syneka Marketing on Google+ by visiting https://plus.google.com/104006005646217503836/.  To double your chances of winning, comment on our Google+ page and discuss how Adwords would benefit your business or organisation.

The winners will be announced on our Google+ page on Tuesday the 25th of June.

#npau Tweetchat – Discussing content calendars

By Advice, Advice for Not-for-profit Organisations and Charities No Comments

A content calendar, is where an organisation plans the content it will deliver rather than developing ad hoc communication methods.  While content calendars are useful in the offline world in terms of planning media events, they are also required for social media engagement.

Today’s #npau tweetchat discussed the importance of content calendars in both online and offline communications.  Syneka Marketing participated in the discussion to offer our thoughts on content calendars and the need to plan external communications:


The #npau Tweetchats are held each Wednesday fortnight to share knowledge within the not-for-profit sector.