rotary meetings Archives - Syneka Marketing

Rotary Club of Ringwood

Discussing Marketing Strategies with the Rotary Club of Templestowe

By Advice for Not-for-profit Organisations and Charities, News, Resources No Comments

The Rotary Club of Templestowe is one of 49 Clubs located within Rotary District 9810. Like many other Rotary Clubs, its members are considering how to undertake effective marketing and recruit members into the Club. This evening I was invited to speak to the Rotary Club of Templestowe to discuss my background in local government, as well as provide advice on potential marketing strategies that could be undertaken by the Club.

The presentation utilised examples from the Rotary Club of Ringwood where Syneka Marketing developed a marketing plan to support corporate membership. To provide context, I discussed the demographics of the Maroondah business community and how the large proportion of home-based businesses required a unique approach to encourage participation. As a result the marketing plan focused on three key themes; business development, professional networking and community service, to provide a value proposition for businesses that could only be offered through the Rotary Club of Ringwood.

The Business Networking and Professional Development themes were created through a series of monthly business seminars, which were part of the Club’s meeting cycle. This ensured that businesses were able to learn new skills and gain insights from speakers, while also supporting networking and the creation of new connections. The use of the regular meeting cycles meant the businesses were able to easily attend further Rotary meetings and discover how Rotary assists communities on a local and global scale.

A strategic marketing approach will assist Rotary Clubs in being able to consider their strengths and how they can position themselves to reach prospective members.
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The Rotary eClub of Greater Melbourne website.

Rotary eClub of Greater Melbourne

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News 4 Comments

The Rotary eClub of Greater Melbourne, is a provisional Rotary Club that will operate as an eClub, through online forums and conferencing, rather than a traditional meeting environment.

Syneka Marketing developed the website and membership infrastructure for the Rotary eClub of Greater Melbourne, enabling Rotary to provide a Club for people who may not be able to attend traditional Rotary meetings. The website is integrated with social media, meaning that members can connect to the eClub through the blog, Facebook, Twitter or LinkedIn.

The Rotary eClub of Greater Melbourne website.

The Rotary eClub of Greater Melbourne website.

Members are able to interact with each other through the member forums, or through conferencing functionality. This enables the eClub to replicate the meeting environment into a format this suitable online.

Syneka Marketing has worked with District 9810 and individual clubs to strength the web and marketing presence of Rotary. The formation of the eClub marks another step in reaching new audiences and prospective members.

The Rotary eClub of Greater Melbourne is currently seeking expressions of interests from prospective members. For further details please visit www.rotaryeclubgreatermelbourne.org.au