was successfully added to your cart.
Tag

rotary eclub Archives - Syneka Marketing

Rotary eClub of Melbourne – Charter Night

By | Advice for Not-for-profit Organisations and Charities | 2 Comments

Rotary is split into various districts, with Melbourne’s eastern and southeastern suburbs included in District 9810, while the inner city and western suburbs, as well as parts of regional Victoria are in District 9800.

District 9800 has also initiated a new virtual club, following the lead of District 9810, which charted its eClub last year.  This evening I attended the Charter Night for the Rotary eClub of Melbourne, to meet Rotarians in the neighbouring district and to compare the two eClubs.

While both eClubs have similarities, District 9800 is operating a hybrid model, which will include regular physical meetings.  District 9810 operates as an eClub, with informal physical meetings to support members.

Tonight’s Charter Night officially launched the eClub of Melbourne and it is great to see Rotary exploring how it can harness the Internet to engage members.

Rotary Club of Ringwood

Rotary eClub of Greater Melbourne – first Board Meeting

By | Advice for Not-for-profit Organisations and Charities | No Comments

The Rotary eClub of Greater Melbourne is the newest formed club within Rotary District 9810, covering Melbourne’s eastern and southeastern suburbs. This evening the Club held its first board meeting to discuss decisions that need to be made by the Board of Management.

Rotary Clubs have several sub-committees, which report through to the board of management. The sub-committee reports enable board members to offer their input and ensure that everyone is across the Club activities. The board meetings are held approximately every six weeks, with minutes posted onto the Club forum to enable visibility for other club members.

As a newly formed Club, the organisation is developing its projects and program for the year ahead. It’s an exciting time to be part of the Rotary eClub of Greater Melbourne as the club identifies its vision for the year ahead.

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Rotary eClub of Greater Melbourne Charter Event

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The Rotary eClub of Greater Melbourne provides an opportunity to diversify the membership of Rotary by providing flexible meeting arrangements. The eClub’s Charter Event was held this afternoon which officially launched the first Rotary eClub in Victoria.

Traditional Rotary Clubs meet on a weekly basis and the eClub utilises forums and online chats to replicate a meeting environment. The use of technology enables people to partake in Rotary, even if they are not able physically meetings due to work, travel or other commitments.

Today’s charter event was held at the Sky High Restaurant in Mt Dandenong with a view that overlooks Melbourne. The location reinforced the the notion that the eClub is not constrained by traditional locality boundaries, but instead is available for people across Melbourne and beyond.

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Alex as a charter member of the Rotary eClub fo Greater Melbourne

Work is underway to identify local and international service projects and several prospective members have already expressed interest in joining Rotary’s newest club. The Rotary eClub provides a significant opportunity to introduce new members into Rotary and several target markets have already been identified through the eClub Membership Committee.

Syneka Marketing developed the website for the Rotary eClub of Greater Melbourne and is now developing a marketing plan utilising the strengths of the eClub to encourage new membership into Rotary. We look forward in working with the Rotary eClub of Greater Melbourne.

Rotary Club of Ringwood

Rotary eClub of Greater Melbourne Membership Committee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

The Rotary eClub of Greater Melbourne was formed by Rotary District 9810 with the aim of providing new meeting options for Rotarians and to diversify the membership base.  The Rotary eClub of Greater Melbourne is the first eClub within Victoria and the website was developed by Syneka Marketing.

I have been nominated as the Chair of the Membership Committee, responsible for membership recruitment and retention, as well as the overall marketing of the eClub.  As a Rotarian and Managing Director of Syneka Marketing, I have offered to lead the creation of a marketing strategy for the eClub.

Tonight marked the first meeting of the Membership Committee, which will meet via teleconference on a monthly basis.  The committee is being utilised to workshop the marketing plan and to identify potential membership opportunities.

Already we have identified the following target markets for the eClub:

  • Former Rotarians
  • Generation ‘X’ & ‘Y’
  • Business Professionals
  • Rotaract
  • Rotary Alumni
  • Former Melbourne residents located overseas or interstate

Subsequent meetings will determine the key messages to reach each target market, as well as suitable communication tools.

Rotary as a service Club, is uniquely positioned to enable members to utilise their professional skills.  As a marketing professional I’m looking to utilising my marketing knowledge to assist the eClub in the development of its marketing plan and membership strategies.

Rotary Club of Ringwood

Rotary District 9810 Changeover Dinner for 2012-2013

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The Rotary District 9810 consists of 48 Rotary Clubs across Melbourne’s eastern and southeastern suburbs. Rotary positions are held for an annual term and each year individual Clubs and the District hold a changeover function to highlight goals for the year ahead.

This evening I attended the Changeover Evening for District 9810, with Brian Martin entering the role of District Governor from Juliet Riseley. As a Rotarian, through my membership of the Rotary Club of Ringwood and the Rotary eClub of Greater Melbourne, Syneka Marketing has been able to assist Clubs in developing marketing strategies and a cohesive online presence.

Syneka Marketing has created a consistent and integrated website presence for several Clubs over the past year, including:

This approach has ensured cohesive branding for Rotary, while also enabling individual Clubs to demonstrate their local community focus. Consistent branding helps convey the key themes of Rotary, making it easier for prospective members to recognise the core element of community service and how they can make a difference.

In addition, Syneka Marketing worked with the Rotary Club of Ringwood to develop a marketing plan to attract corporate members.  This marketing plan focused on the key Rotary themes of service to the community, professional networking and personal development. The program includes a regular series of business seminars to connect Rotary with the business community and to demonstrate the merits of membership.

Syneka Marketing also developed the website for the Rotary eClub of Greater Melbourne, enabling the creation of a virtual Rotary Club, while replicating a traditional meeting environment through forums and online chat functionality. The eClub will enable Rotary to reach new markets for membership and Syneka Marketing will be developing a marketing plan as part of the Membership Committee.

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

Inaugural Meeting of the Rotary eClub of Greater Melbourne

By | News | One Comment

The Rotary eClub of Greater Melbourne was successfully charted earlier this month, after reaching the required 25 members.

This evening the Club held its first meeting, providing an opportunity for members to meet each other and to discuss the next steps for the first Rotary eClub in Victoria and Rotary District 9810.

Syneka Marketing developed the Rotary eClub of Greater Melbourne website providing an online community, with a range of interactive tools including forums and online conversations. These tools aim to replicate a Rotary meeting environment by encouraging participation, as well as maintaining a transcript of each meeting.

The eClub provides Rotary with new opportunities to expand its membership by promoting the organisation to new target markets. The Rotary eClub of Greater Melbourne will be able to complement the activities of existing Rotary Clubs within the District.

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

Alex Makin with other charter members at the inaugural meeting of the Rotary eClub of Greater Melbourne

In particular, there are significant opportunities to promote the Club to individuals who are unable to attend weekly meetings, due to work or travel commitments. It is also important that the eClub is able to attract new members into Rotary, rather than siphoning members from other Clubs. For example, the eClub has significant potential in being able to introduce younger members into Rotary. In this regard, it will be important to promote the eClub through its community service projects and utilise this as a way to introduce Rotary to a new generation of prospective Rotarians.

Planning is now underway for the Club’s activities and an official charter event will be held in the middle of August.

For further information on the Rotary eClub of Greater Melbourne please visit www.rotaryeclubgreatermelbourne.org.au