rotary club Archives - Syneka Marketing

Rotary Club of Ringwood

#RotaryChat – Rotary’s Impact

By Advice for Not-for-profit Organisations and Charities No Comments

RotaryChat is a weekly Twitter based conversation that enables networking and discussion between Rotary Clubs throughout the world.

This week’s topic considered the impact that Rotary has on its members and the communities it serves. One of the great examples of this impact is the international reach of Rotary, with five continents being represented in today’s RotaryChat.

The transcript from today’s RotaryChat is avaiable through Storify at storify.com/RotaryChat/rotarychat-2-19-13-rotary-s-impact

#RotaryChat – International Projects with Rotaract and Interact

By Advice for Not-for-profit Organisations and Charities No Comments

#RotaryChat continues each week, looking at the role of Rotary Clubs around the world. Today’s topic considered international projects and the partnerships that can be formed to assist in delivering outcomes.

Rotary sponsor Rotaract, which caters for 18 to 30 year olds and Interact, which includes 12 to 18 year olds and often the clubs will work together to deliver common goals. Importantly, Rotary Clubs should be forming partnerships with other relevant organisations to assist in delivering projects.

The RotaryChat transcript is available via Storify at storify.com/RotaryChat/rotarychat-2-5-12-int-l-projects-and-rotaract-int

Rotary Club of Ringwood

Presentation to the Rotary Club of Dingley Village

By Advice for Not-for-profit Organisations and Charities, Presentations, Resources 3 Comments

This evening I was invited to the Rotary Club of Dingley Village to discuss marketing strategies and communication tools to assist in the promotion of the Club and its activities.

The Rotary Club of Dingley Village is one of 49 clubs within District 9810, covering Melbourne’s eastern and southeastern suburbs.  Rotary is increasingly looking at new ways to reach prospective members and to promote club activities.

The presentation discussed the need for a consistent marketing strategy, so Club’s can identify key messages that can be used to promote activities and involvement within Rotary. One of the key strengths of individual Rotary Clubs is their local knowledge in being able to work within their communities to identify projects.  Clubs need to build on this strength, while communicating key messages that are specific to their target markets.

Rotary Clubs need to embrace a variety of communications tools to assist in promoting these messages.  The Internet, incorporating websites and social media provides additional opportunities to reach and engage the identified target markets.

Consistency is critical to delivering positive marketing results.  There is a need to deliver cohesive branding and messages across all communication tools.  Website content and social media tools can be integrated to assist in providing consistency and to save time in replicating messages.

Syneka Marketing has worked with Clubs throughout District 9810 to develop effective online marketing strategies, including a consistent website template and social media presence.

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Rotary Club of Ringwood

#RotaryChat – New Generations

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News No Comments

#RotaryChat is a weekly Twitter based conversation covering topics relevant to Rotary Clubs across the world.  This week’s topic covered new generations by considering how Rotary Clubs can encourage the involvement of younger members.

The content of the TweetChat is available in this post: