The most significant challenge facing the not-for-profit sector is the need to diversify income beyond a reliance on government grants. Membership is often is an area that can be developed to increase engagement and provide a sustainable revenue stream.
Syneka Marketing in partnership with Membership Growth has developed the Membership Growth Toolkit. The Complete Toolkit includes nine chapters, covering all aspects of developing membership programs, recruiting members and member retention.
The Membership Growth Toolkit explores the following topics, across nine chapters:
- Marketing Planning Strategies
- Member Recruitment Strategies
- Member Retention Strategies
- Member Renewal/Reactivation
- Revenue Earning
- Recession Busting Strategies for Sustainable Growth
- Design and Copywriting
- Online Marketing
Each chapter includes worksheets to help you develop your membership strategies. The Membership Growth Toolkit is available for purchase at www.membershipgrowthtoolkit.com.