registration Archives - Syneka Marketing

We are redefining marketing – hear us speak at two upcoming events

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources No Comments

Our vision is to redefine marketing and we do this by delivering measurable and accountable marketing outcomes through the Syneka Marketing Performance Methodology .
Throughout June we will be presenting at several key events to highlight the role of marketing and the need for marketing to step up and deliver outcomes that reinforce organisational goals.

Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

On Wednesday the 8th of June we will be hosting Redefining Your Marketing – how you can measure and improve your returns and performance, a feature webinar hosted by ProBono Australia.

Not-for-profit organisations are facing immense pressure to become market responsive and yet marketing remains widely misunderstood in the not-for-profit sector.
This one hour webinar will assist not-for-profit organisations in developing a strategic approach to marketing. We will explore the sequencing and touchpoints required to enhance the stakeholder experience and explore the framework required to instill effective marketing governance and accountabilities.

Attend this session to ensure an alignment between marketing outcomes and organisational goals and generate a positive return from marketing resources.

Register through EventBrite to attend this session for Wednesday the 8th of June at 2pm. Pricing is $55 for individuals and $300 for organisations (with unlimited staff access).

The Business Seesaw at the Melbourne Brekkie Club

On Thursday the 9th of June we will be presenting at the Very Melbourne Brekkie Club, through the Melbourne Business Network in a collaboration with Paul Ostaff, from our management consulting partner, Reignite Consulting.

Join us as we discuss the Business Seesaw, as we explore the infrastructure required for businesses to build their operational and marketing capacity. Many businesses struggle to balance the need for business growth through marketing and service. Reignite Consulting and Syneka Marketing will be outlining our framework for businesses to achieve operational and marketing excellence.

Details and registration is available via EventBrite and is open to members of the Melbourne Business Network.

Alex will be speaking at the Australian Computer Society

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities No Comments

Alex will be speaking at the Australian Computer Society’s Entrepreneurship and Innovation Special Interest Group on the Entrepreneurial Journey – Challenges and Rewards.

Technology and product development is one milestone in the entrepreneurial journey. The ability to understand and connect with your target markets is what will separate success from failure. Marketing is an integral part of the entrepreneurial journey and ensures you will receive a positive return from your technology ideas.

Telstra Conference Centre
Conference Room 1, Level 1, 242 Exhibition Street, Melbourne

5:30pm registration for a 6:00pm start on Tuesday 28th April 2015

Register online

Free for members of the Australian Computer Society or $30 for non-members.

Announcing our Marketing for Success Workshop: Thursday 23rd October

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government No Comments

With just approximately three months until 2015, now is the time to start planning ahead for 2015.

To assist you with your marketing initiatives for the new year, we are pleased to announce our half day workshop, Marketing for Success in 2015 to be held on Thursday the 23rd of October.

This exclusive workshop is limited to just six participants to ensure you have the opportunity to discuss and develop a marketing action plan that will guide your success for the new year.

Facilitation will be led by Alex Makin, as Managing Director and Founder of Syneka Marketing. Topics include strategies for success, including the development of value propositions, key messages and utilising the right marketing tools to reach your customers and increase sales.

Marketing for Success will be held from 9.30am to 1.30pm at our headoffice at 204 Bank Street, South Melbourne. All participants will receive comprehensive workshop notes, access to our online marketing self assessment (valued at $550), as well as morning tea, lunch and optional parking.

Marketing for Success is normally valued at $600, but is just $440 if you register before 30th September. Places are strictly limited to six attendees, so register now to take advantage of the early bird special and to secure your attendance.

Register Now to attend Marketing for Success

Webinar: Best Practices For Developing Effective Marketing Strategies and Plans

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Resources No Comments

Registrations are now open for our upcoming webinar, on the best practices that are essential for developing effective
marketing strategies
and plans.

In this one hour webinar, Alex Makin and Natalia Perera from Syneka Marketing
, Australia’s award winning strategic marketing agency, will discuss the essential elements required to develop
effective marketing strategies and plans.

Using a dynamic and innovative approach, Syneka Marketing has developed marketing strategies for a diverse range of organisations, with a focus on measurability and outcomes.

This advanced webinar, aimed at marketing professionals and senior management will include:

  • Best practices for structuring a marketing plan
  • The importance of research
  • Using a collaborative approach to ensure organisational wide support
  • How to identify and undertake research on direct and indirect competitors
  • Composing a situational analysis and understanding macro-environmental trends
  • How to develop actionable strategies and actions
  • Including revenue goals and why these are essential
  • Marketing implementation and performance measurement
  • Responding to change and measuring progress

When: Tuesday, 27th May 2014
What Time: 11:00 am – 12:00 pm Sydney Time
Where: Online – join via your computer!
Your Host: Alex Makin and Natalia Perera – Syneka Marketing
Learning Level: Intermediate/Advanced

Register at: www2.redbackconferencing.com.au/marketing_strategy

Third Sector Magazine – Developing a Successful Marketing Plan

By Advice for Not-for-profit Organisations and Charities, News, Presentations No Comments

Third Sector Magazine is a publication designed specifically for Australia’s not-for-profit sector. Syneka Marketing as market leader in providing solutions for the not-for-profit sector has been offered editorial content in the Third Sector Magazine.

This edition we covered the steps required to develop a successful marketing plan, utilising the Rotary Club of Ringwood as a case study, through the formation of its corporate membership program.

An edited version of the article is available from Third Sector Magazine and was included in the August edition of the magazine.

The complete edition of the article Developing a Successful Marketing Plan is available for registered members of the Syneka Marketing website. Registration is free and provides exclusive access to presentations, articles and papers.

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Eastern Volunteers 2012 Annual Fun Run

By Advice for Not-for-profit Organisations and Charities, Presentations 2 Comments

Eastern Volunteers is a not-for-profit organisation that provides community assisted transport and volunteer recruitment. The organisation holds regular fundraising activities, including its Annual Fun Run which provides fun and fitness on a course around Lillydale Lake.

Alex as the Master of Ceremonies for the 2012 Eastern Volunteers Annual Fun Run

Alex as the Master of Ceremonies for the 2012 Eastern Volunteers Annual Fun Run

I was invited to perform the role of Master of Ceremonies for the Eastern Volunteers Annual Fun Run, providing official announcements to manage participation in the race.

An MC role for an event like the Annual Fun Run involves several distinct activities, including directing participants through initial registration and to the starting positions. In addition, there is a need to provide periodic announcements, such as outlining the race layout and mentioning the sponsors who supported the event.

After the race, the role of the MC is to encourage participants to attend the award presentations and to facilitate the transition to the official speakers. The Master of Ceremonies assists in providing a seamless event by ensuring that participants are aware of the proceedings.

The Eastern Volunteers Annual Fun Run is a well established community event, which helps raise funds to sustain its activities.