was successfully added to your cart.
Tag

recruiting volunteers Archives - Syneka Marketing

Candlebark Nursery Annual General Meeting

By | Advice for Not-for-profit Organisations and Charities, Presentations | No Comments

Candlebark is a community nursery situated in Mooroolbark that sells local indigenous plants across Melbourne’s eastern suburbs.

As a community organisation, Candlebark is supported by volunteers, including a voluntary committee of management.  This afternoon I was invited to the Candelbark Nursery AGM to discuss marketing and social media.

Unfortunately there was a power outage earlier in the day, meaning I was unable to provide live demonstrations of social media tools.  As a result I re-framed the discussions to deliver a marketing workshop, providing opportunity to discuss the aims of Candlebark and its key stakeholders.

As a community nursery, Candlebark seeks to achieve a number of aims, including community education on the importance of locally indigenous plants, encouraging sales and recruiting volunteers.

We worked through the key messages that should be developed by Candlebark, including the importance of educating the community on the importance of locally indigenous plants to protect biodiversity and to support local flora and fauna.

The focus on indigenous plants and the role of the nursery in strengthening the local environment is unique to Candlebark and distinguishes the nursery from its competitors. This key message should frame Candlebark’s discussions with prospective customers and in seeking volunteers who wish to provide a positive impact on the environment.

Social media can assist in reinforcing this message and promoting the nursery through networks.  In addition, social media can assist in conveying volunteer stories to reinforce the importance of volunteering for the organisation.

It is important however to use a combination of marketing tools to support these key messages.  For example websites, brochures and content at information stalls should reinforce this message as it differentiates Candlebark from its competitors.

Candlebark Nursery is supported by a strong team of volunteers who are passionate about the environment.  Reinforcing the key messages and strengthening its points of difference will assist in reaching further volunteers and raising the profile of the organisation.

Today’s presentation highlighted the importance of being able to improvise, due to the power outages  Fortunately a whiteboard was available and participants readily volunteered their thoughts on marketing Candlebark Nursery.

 

View Digital storytelling for nonprofits

#npau TweetChat – Digital storytelling for nonprofits

By | Advice, Advice for Not-for-profit Organisations and Charities | 3 Comments
Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

Retelling experiences and word-of-mouth recommendations are particularly important in reaching prospective volunteers.

The #npau TweetChats are fortnightly conversation’s organised by ConnectingUp, a not-for-profit organisation that encourages the use of technology within the community sector.

Each fortnight the TweetChat covers topics relevant to the not-for-profit and community sector with people able to participate through the sending tweets with the #npau hashtag.

While we were unable to participate in today’s tweetchat due to workshop commitments, the topic of digital storytelling for nonprofits covered a similar theme to one of the items addressed during our workshop to the Hume-Moreland Volunteer Coordinators’ Network.

Digital storytelling is particularly effective in recruiting volunteers through social media. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved in a voluntary experience. These statistics highlight the importance of word-of-mouth recommendations in promoting voluntary experiences.

Sharing content through social media is the online equivalent of word-of-mouth advertising. Social media through blogging and the sharing of content, enables volunteers to discuss their experiences in volunteering for an organisation and ways other people can become involved.

The use of videos and blogs can personalise a volunteer experience and encourage others to consider volunteering. This content can be shared via Facebook, Twitter and other social media tools to reach prospective volunteers.

Digital storytelling through the retelling of experiences is how not-for-profit organisations can use social media in recruiting prospective volunteers.

We’ve included a selection of slides to highlight how digital storytelling and social media can be effective tools in recruiting volunteers.

View Digital storytelling for nonprofits – Recruiting volunteers through social media

For the full presentation please view “Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators Network

Hume Moreland Volunteer Coordinators Network

Using Social Media for Recruiting Volunteers – Hume-Moreland Volunteer Coordinators’ Network

By | Advice, Advice for Not-for-profit Organisations and Charities, Government, Presentations, Resources | 5 Comments
Hume Moreland Volunteer Coordinators Network

Hume Moreland Volunteer Coordinators Network

The Hume-Moreland Volunteer Coordinators’ Network is a bi-monthly forum specifically designed for volunteer coordinators and managers for organisations within the Cities of Hume and Moreland. The forum covers a range of topics that are relevant to not-for-profit organisations, including associations that are entirely operated by volunteers.

I was invited by Hume City Council to be the keynote speaker for today’s session, where I discussed the use of social media for recruiting volunteers and promoting organisations. While the usage of social media is increasing, the outcomes are not always consistent within the context of an overall marketing strategy.

The discussion highlighted the importance of utilising social media to complement existing marketing activities. This approach ensures that an organisation is achieving its marketing objectives and is able to measure the impact of social media.

The forum was designed to be interactive and there was a lot of discussion on several of the social media tools, including Facebook, Twitter and LinkedIn. Computers were provided to each participant, enabling attendees to see live examples of branded Facebook pages, Twitter profiles and LinkedIn.

Like any form of media, there is always the potential of adverse publicity through social media. Organisations should have a Media and Communications Policy that covers interaction with media, including the designation of an official spokesperson. Social media should also be covered by this policy and an official spokesperson should be authorized to access the organisation’s social media services.

While board, staff and volunteers should be encouraged to use social media to promote the organisation, only the spokesperson should have authority over official accounts. Formal announcements should be made through the official social media accounts to ensure credibility.

The spokesperson should also be utilized if negative comments occur on social media. This helps prevent escalating situations and helps board members, volunteers and staff avoid negative situations. While some organisations take the approach of restricting access to social media, a more effective approach is often achieved by ensuring members utilize social media in a positive manner.

For example, social media can be effective in recruiting volunteers. Sharing content via social media is the online equivalent of word-of-mouth recommendations and this can be an effective tool in promoting volunteer experiences. Research undertaken by the Australian Bureau of Statistics indicates that 35% of people become volunteers because they were asked, while 29% knew someone involved. Organisations are able to reach prospective volunteers through social media by utilizing the experiences and networks of their existing volunteer base.

It is imperative that organisation’s take part in the discussion that occurs within social media, rather than simply trying to ignore this dialogue. Social media can be effective in promoting your organisation’s and objectives if it complements existing marketing activities, such as newsletters, websites, leaflets and media releases.

The Hume-Moreland Volunteer Coordinators’ Network is a valuable forum for not-for-profit organisations. I will be delivering a similar presentation to not-for-profit organisations in Warrnambool next month.