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recognition awards Archives - Syneka Marketing

Pro Bono Australia: Awards Show Positive Impact of NFP Marketing

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

Syneka Marketing has received significant media coverage following our nomination as State Finalists in the Australian Marketing Institute’s Excellence in Marketing Awards.

Our work with Volunteering Western Victoria demonstrates the positive impact that can be created through marketing.  We successfully transformed Wimmera Volunteers into Volunteering Western Victoria, positioning the organisation as a regional peak that can confidently engage stakeholders in the region.

Pro Bono Australia is a community for people engaged in the not-for-profit and community sectors.  We have worked closely with Pro Bono Australia, providing editorial content on marketing and it is great to see our nomination covered in Pro Bono Australia’s Featured News:

Awards Show Positive Impact of NFP Marketing

A Melbourne marketing agency is a Victorian finalist in awards that recognise the role of marketing to create positive social change. 

Syneka Marketing is a finalist for the Australian Marketing Institute (AMI) Awards for Marketing Excellence for its work in developing a new vision for a regional Not for Profit volunteer organisation.

Syneka is a Victorian finalist for the ‘Marketing on a Shoestring’ category. The submission outlined the results of a marketing plan for Volunteering Western Victoria, a Not for Profit based in Horsham, which assists volunteer-involving organisations, as well as providing community based transport for the frail aged and people with disabilities.

Effective marketing does not need to be costly,” Syneka Marketing Managing Director Alex Makin said.

“Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity.”

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers,” VWV CEO Julie Pettett said.

“We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees.

“Community feedback in regard to the marketing plan has been overwhelmingly positive.

A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding’, a proactive approach and a greater presence’ for the organisation.”

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change,” Mr. Makin said.

Details are available at: www.probonoaustralia.com.au/news/2013/09/awards-show-positive-impact-nfp-marketing

We’re Award Finalists by Showing the Positive Impact of Marketing

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations | 16 Comments

We’re delighted to announce that Syneka Marketing is a finalist in the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence.

Our submission, which was entered in the ‘Marketing on a Shoestring’ category, outlined our work with Volunteering Western Victoria in developing their new marketing plan and brand. We wanted to demonstrate the positive impact that can be created through marketing, utilising the transformation of Wimmera Volunteers into Volunteering Western Victoria.

We also wanted to highlight that effective marketing does not need to be costly, since our strategic foundation enables actions to be identified and outcomes that can be measured. Our marketing plan for Volunteering Western Victoria demonstrated how they could achieve the vision presented in their business plan.

We outlined actions within six key strategies:

  • Becoming an effective regional peak organisation
  • Growing access to resources
  • Building the capacity of the volunteer and the not-for-profit sector
  • Organisational development
  • Diversifying and sustaining income support
  • Rebranding the organisation

The end result transformed Wimmera Volunteers into Volunteering Western Victoria, an organisation that is Empowering Communities and Supporting Volunteers.  The new identity conveys the role Volunteering Western Victoria has as a peak organisation in encouraging volunteering, while also demonstrating its local impact.

Alex and Natalia receiving the Excellence in Marketing Award for State Finalists on behalf of Syneka Marketing and Volunteering Western Victoria

Alex and Natalia receiving the Excellence in Marketing Award for State Finalists on behalf of Syneka Marketing and Volunteering Western Victoria

Our work with Volunteering Western Victoria showcases how marketing can be used for good.  As marketers, we can and should, create positive change and work to reconnect communities.

Volunteering Western Victoria’s Inaugural Volunteering Recognition Awards is an example of this new vision.  Over 200 guests attended these awards, which also received significant corporate support.  The enclosed video demonstrates the positive impact created through this vision.

We are honoured to have developed an ongoing involvement with Volunteering Western Victoria, in working their board, staff and volunteers to implement this new vision.

We exist as an agency to create positive change, our work across businesses and not-for-profit organisations demonstrates this approach.

We are change makers and we show how marketing success begins with strategy.

 

Media Release: Award Finalist Shows the Positive Impact of Marketing

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

MEDIA RELEASE: Thursday, 19 September 2013
FOR IMMEDIATE RELEASE

Syneka Marketing is a finalist for the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence, recognising its role in using marketing to create positive social change, by developing a new vision for a regional not-for-profit organisation.

Effective marketing does not need to be costly. Marketing shows how you can achieve your vision for the future”, Syneka Marketing Managing Director Alex Makin said. “Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity”.

Syneka Marketing is a Victorian finalist for the ‘Marketing on a Shoestring’ category in the Awards for Marketing Excellence. The submission outlined the results of a marketing plan for VWV, a not-for-profit based in Horsham that needed to redefine its purpose.

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers”, VWV CEO Julie Pettett explained. “We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees”.

Community feedback in regard to the marketing plan has been overwhelmingly positive. A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding, a proactive approach and a greater presence’ for the organisation.

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change”, Mr. Makin concluded.

About Syneka Marketing
Syneka Marketing is a full-service marketing agency in Richmond. Syneka Marketing was the first Australian marketing agency to work with not-for-profit organisations to demonstrate the positive impact of marketing. Visit www.synekamarketing.com.au.

About Volunteering Western Victoria
From our establishment in 1984 as Wimmera Volunteers, to emerging as a volunteer resource centre and coupled with our long history of service provision, Volunteering Western Victoria has continued to evolve. We are committed to implementing the supporting initiatives outlined in the strategic plan. Our organisation is in its third decade of operation and continues to grow and influence exponentially.

ALL MEDIA ENQUIRIES: ALEX MAKIN ON 0409 136 213
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