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promotional materials Archives - Syneka Marketing

Flyer I designed for the event

Amnesty Frontrunner Film Night

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On the 9th May I helped the Amnesty International Australia Melbourne Metro Group to organize a movie night to raise awareness of the plight of women living in Afghanistan.

The Melbourne Metro group is my local Amnesty group.  It was formed last year. I serve as the Event Manager in this group, along with Alex.

The aim of the event was to raise awareness of Amnesty’s Afghan Women Campaign to people who regularly engage with Amnesty.

This campaign centres around advocating for the Australian government to ask Afghanistan to allocate a proportion of the $1 billion in the aid it is providing to Afghanistan on helping women.

According to Amnesty International, Afghanistan is the worst place in the world to be a woman, with many women missing out on basic human rights.

Another aim of the event  was to see if our newly formed group could work well together.

I prepared a run sheet for the event and made a presentation on why people who attended the event should join the Melbourne Metro Group. I also designed promotional materials to go along with the presentation and wrote the copy. As a designer, I made sure that I followed the current style Amnesty is using with its national promotional materials.

The film shown at the event was Frontrunner. This film details the election campaign of Dr Massouda Jalal, the first woman to run for president in Afghanistan post September 11.

One thing that really struck me about Dr Jalal’s campaign was that her policies were around gender equality and improving education in the country.

We also had pizza at the event and one of our group members made a presentation on the Afghan Women’s Campaign so that participants were aware of the aims of Amnesty’s campaign.

The event was well received, and the team was able to work well together.

We are in the process of planning two more events in the next two months. I will keep you informed with how we are progressing with these events.

I am so glad that I have this opportunity to help advocate for women’s rights.

Successfully Planning and Promoting Events – Training Workshop

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, Presentations, Resources | No Comments

Eastern Volunteers is a volunteer resource centre located in Melbourne’s eastern suburbs, which assists community organisations in recruiting and training volunteers.

This month I conducted a training session on planning and promoting events; following the success of a similar workshop that I held last year. The half-day workshop covered the following topics:

Developing a marketing approach

Events are a marketing activity and as such they need to align with organisational goals. All forms of interaction, such as attending an event, receiving promotional materials or customer service, results in an impression being formed. It is imperative that these impressions reinforce the key messages that an organisation wishes to communicate.

Events need a clearly defined purpose so that the organisation and participants are aware of the outcomes they wish to be achieve. Clear expectations also assist when evaluating the effectiveness of an event.

Do you wish to raise funds, or are you planning to raise awareness for your organisation? While there may be a crossover between purposes, there will typically be an overriding priority that defines the aim of the event.

Like any form of marketing, there is a need to understand the target market for your event. Who do you wish to attract to the event and why is it is important to reach this target market? Knowing the target market will assist in understanding the best communication tools that can be used to reach these attendees.

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Examples of our rebranded marketing material

Following Our Own Advice – The Rebrand of Syneka Marketing

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In late 2012 we decided to rebrand Syneka Marketing. We strive to be innovative and keep up with the latest marketing and design trends.  We felt that whilst we had consistent branding, a fresh new look would help demonstrate the full range of our services.

Rebranding is not an easy task. Rebranding your own organisation is even more difficult due to the fact that it can be difficult to remain objective. We decided that the best way to approach the rebrand was to treat us the same way as one of our our clients.

We began this process by defining who we are as an agency. We discovered that there were strong links between our brand and that of our Managing Director, Alex.  We also considered  where we want to go into the future and what kind of agency we want to become.

We decided that we want  to be seen as a full service marketing agency, comprised of highly skilled marketing and communication professionals who deliver results with integrity.

We made the decision that we wanted all our rebranded material to be clean, easy to read and recognizable.

The first step in our rebranding process was to develop a logo that was reflective of the organisation that we wanted to become. The logo we selected plays on the first letters of our name and is easy to recognize. We chose various shades of blue as we felt that this reinforced the clean look that we were trying to achieve.

Upon completing the logo we began working on a range of stationery and promotional materials to accompany the logo. We decided to use various segments of circles as this matched our logo and added depth to the design. The circles are representative of our vision, that success begins with strategy and that strategy encompasses the entire organisation.

In 2013 we are ready to launch our rebrand with the development of our new website.  We look forward to servicing our clients creative, strategic and digital needs further in 2013.