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profit sector Archives - Syneka Marketing

ProBono Australia Executive Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

By | Advice, Advice for Not-for-profit Organisations and Charities, News | No Comments

Marketing is one of the most misunderstood terms in the not-for-profit sector, resulting in a tactics based approach that fails to deliver tangible value. This afternoon I was invited to present a session on the role of marketing within the not-for-profit sector as part of ProBono Australia’s Executive Webinar series.

This session explored the need for marketing governance within not-for-profit organisations. These foundations are essential in not-for-profit organisations, where the marketing function tends to be dispersed across an organisation.

As a presenter I encourage interactivity so we harnessed the chat functionality of the webinar system to encourage discussion, providing an opportunity to ask questions and work through the content in further detail.

Marketing exists to deliver value, which is essential for not-for-profit organisations which are increasingly required to become market responsive and less dependent on government funding.

Content from this webinar is available on request, please email webinars@synekamarketing.com.au.

We are redefining marketing – hear us speak at two upcoming events

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

Our vision is to redefine marketing and we do this by delivering measurable and accountable marketing outcomes through the Syneka Marketing Performance Methodology .
Throughout June we will be presenting at several key events to highlight the role of marketing and the need for marketing to step up and deliver outcomes that reinforce organisational goals.

Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

On Wednesday the 8th of June we will be hosting Redefining Your Marketing – how you can measure and improve your returns and performance, a feature webinar hosted by ProBono Australia.

Not-for-profit organisations are facing immense pressure to become market responsive and yet marketing remains widely misunderstood in the not-for-profit sector.
This one hour webinar will assist not-for-profit organisations in developing a strategic approach to marketing. We will explore the sequencing and touchpoints required to enhance the stakeholder experience and explore the framework required to instill effective marketing governance and accountabilities.

Attend this session to ensure an alignment between marketing outcomes and organisational goals and generate a positive return from marketing resources.

Register through EventBrite to attend this session for Wednesday the 8th of June at 2pm. Pricing is $55 for individuals and $300 for organisations (with unlimited staff access).

The Business Seesaw at the Melbourne Brekkie Club

On Thursday the 9th of June we will be presenting at the Very Melbourne Brekkie Club, through the Melbourne Business Network in a collaboration with Paul Ostaff, from our management consulting partner, Reignite Consulting.

Join us as we discuss the Business Seesaw, as we explore the infrastructure required for businesses to build their operational and marketing capacity. Many businesses struggle to balance the need for business growth through marketing and service. Reignite Consulting and Syneka Marketing will be outlining our framework for businesses to achieve operational and marketing excellence.

Details and registration is available via EventBrite and is open to members of the Melbourne Business Network.

#thedress

#thedress and Domestic Violence – An Example of Sound Campaign Planning

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

No one could believe that something that seemed as trivial as #thedress could create so much controversy and engagement internationally.

While there were many brands that jumped on board with their own social media posts related to #thedress, no one has created as much impact as The Salvation Army South Africa.

The key to their success is that The Salvation Army has taken the key point of discussion regarding the dress – its colours, white and gold or black and blue and positioned this effectively around the issue of domestic violence.

#thedress campaign developed by The Salvation Army South Africa

#thedress campaign developed by The Salvation Army South Africa

Putting plans into action can be tricky and The Salvation Army South Africa has been able to successfully put forth its message about domestic violence, at a point where the initial buzz around #thedress was coming to an end.#the

Having a week to plan its response has enabled the organisation to reflect back on its objectives, and take advantage of International Women’s Day to capitalise on an opportunity with worldwide reach to create impact.

The success of this campaign is demonstrated through its rapid spread via social media. Media outlets such as People Magazine and Cosmopolitan have tweeted about the campaign and the People Magazine tweet alone has been retweeted over 2500 times.

So what can we take away from this? Real Time Marketing can be successful in the not-for-profit sector just as it can be in a commercial context. To ensure success, it is important to be aware of trending topics and how they might relate to your narrative and key messages. Take the time to plan the perfect message, as it doesn’t matter if your message is delayed. Being a week late may even assist in being able to stand out from the multitude of brands trying to capitalize on the same trend.

*I have written this post with the help of Kelly Furness our Marketing Intern.

Membership Growth

Strengthen your membership programs for 2015 and beyond

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The most significant challenge facing the not-for-profit sector is the need to diversify income beyond a reliance on government grants. Membership is often is an area that can be developed to increase engagement and provide a sustainable revenue stream.

Syneka Marketing in partnership with Membership Growth has developed the Membership Growth Toolkit. The Complete Toolkit includes nine chapters, covering all aspects of developing membership programs, recruiting members and member retention.

The Membership Growth Toolkit explores the following topics, across nine chapters:

  • Marketing Planning Strategies
  • Member Recruitment Strategies
  • Member Retention Strategies
  • Member Renewal/Reactivation
  • Revenue Earning
  • Recession Busting Strategies for Sustainable Growth
  • Design and Copywriting
  • Online Marketing


Each chapter includes worksheets to help you develop your membership strategies. The Membership Growth Toolkit is available for purchase at www.membershipgrowthtoolkit.com.

Governance Mentors

Governance Mentors Training – December 2014

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

The second Governance Mentors Melbourne Training session was held at The Seasons Botanic Gardens.

Eight mentors attended this training session. The mentors were from a variety of backgrounds including finance, marketing and telecommunications.

In our role in supporting the program we organised the training session and recruited mentors to attend the session.

Mentors gained insights into how to be an effective mentor and how they can use their knowledge of governance and the not-for-profit sector to help them in their role as a Governance Mentor.

Matching of mentors is currently underway, with some mentors already placed with not-for-profit organisations.

Significant Women's Network

Significant Women’s Network Savvy Giving Lunchtime Workshop

By | News | No Comments

Today I attended the Significant Women’s Network Savvy Giving Lunchtime Workshop.

The Significant Women’s Network is a movement that brings women of influence together. The Savvy Giving workshop was aimed at philanthropists and women who work with, or a part of the not-for-profit sector. The workshop was held at the offices of Logie-Smith Lanyon.

Genevieve Timmons who is a Philanthropic Executive at the Portland House Foundation and is on a range of not-for-profit boards was the keynote speaker at the event. In 2013, she published a book entitled Savvy Giving which was aimed at individuals interested in becoming philanthropists.

A large turnout at the Significant Women's Network Savvy Giving Workshop

A large turnout at the Significant Women’s Network Savvy Giving Workshop

Savvy Giving served as the main point of reference during the workshop where Genevieve took the group through the art and science of what it is like to be a philanthropist in the twenty first century. Issues covered included the fact that giving to not-for-profit organisations depends on an individual’s philosophy, creativity and practicality. She also spoke about the strong link that now exists between delivering tangible outcomes and funding. Now more than ever, not-for-profit organisations are having to demonstrate how they can solve societal problems.

The Savvy Giving Workshop provided me with the opportunity to network with other women who are passionate about the not-for-profit sector. Our Horsham based client, Julie Pettett who is the CEO of Volunteering Western Victoria and Governance Mentors attended the event and was surprised to learn that Genevieve grew up in Horsham.

Overall the event was well delivered and covered content that would be of value to both philanthropists and women working with not-for-profit organisations. We would like to thank the Significant Women’s Network for inviting us to this event.