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profit organisation Archives - Syneka Marketing

We are redefining marketing – hear us speak at two upcoming events

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

Our vision is to redefine marketing and we do this by delivering measurable and accountable marketing outcomes through the Syneka Marketing Performance Methodology .
Throughout June we will be presenting at several key events to highlight the role of marketing and the need for marketing to step up and deliver outcomes that reinforce organisational goals.

Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

On Wednesday the 8th of June we will be hosting Redefining Your Marketing – how you can measure and improve your returns and performance, a feature webinar hosted by ProBono Australia.

Not-for-profit organisations are facing immense pressure to become market responsive and yet marketing remains widely misunderstood in the not-for-profit sector.
This one hour webinar will assist not-for-profit organisations in developing a strategic approach to marketing. We will explore the sequencing and touchpoints required to enhance the stakeholder experience and explore the framework required to instill effective marketing governance and accountabilities.

Attend this session to ensure an alignment between marketing outcomes and organisational goals and generate a positive return from marketing resources.

Register through EventBrite to attend this session for Wednesday the 8th of June at 2pm. Pricing is $55 for individuals and $300 for organisations (with unlimited staff access).

The Business Seesaw at the Melbourne Brekkie Club

On Thursday the 9th of June we will be presenting at the Very Melbourne Brekkie Club, through the Melbourne Business Network in a collaboration with Paul Ostaff, from our management consulting partner, Reignite Consulting.

Join us as we discuss the Business Seesaw, as we explore the infrastructure required for businesses to build their operational and marketing capacity. Many businesses struggle to balance the need for business growth through marketing and service. Reignite Consulting and Syneka Marketing will be outlining our framework for businesses to achieve operational and marketing excellence.

Details and registration is available via EventBrite and is open to members of the Melbourne Business Network.

20th Man fund logo

20th Man Fund Breakfast with Harold Mitchell

By | Advice for Not-for-profit Organisations and Charities | No Comments

The 20th Man Fund is a not-for-profit organisation founded by Les Twentyman, providing support to young people who face homelessness and disadvantage. The organisation holds breakfast events to raise awareness and to promote its work.

This event was the second that I attended with Harold Mitchell as a keynote speaker. In addition to his work in advertising Harold is also a philanthropist. At this event Harold spoke about his humble beginnings, including facing major life challenges, and the need to support young people to provide them with opportunities to lead a fulfilling and meaningful life.

Les Twentyman also spoke at the event, with the event being part fundraiser for the organisation. We wish the 20th Man Fund the best for 2016.

Golden Key RMIT Future of Leadership Youth Forum

By | Advice for Not-for-profit Organisations and Charities | No Comments

Over the course of 2015 I have been undertaking a Masters in Marketing and have continued my involvement with Golden Key, a not-for-profit organisation that supports students who have achieved high academic merit in their studies. My involvement with Golden Key began during my undergraduate studies, with their skills assisting me in transitioning from a Financial career into professional Marketing Services.

Golden Key, through RMIT, is holding a forum on youth based leadership. This forum provides the opportunity for young people to build up their leadership skills with several industry experts, including Harold Mitchell (AC) and RMIT Vice Chancellor Martin Bean.

Please circulate this event to people that may be interested for this free event. Register through EventBrite. (link EventBrite to http://www.eventbrite.com.au/e/future-of-leadership-youth-forum-tickets-18275064209

TiE Melbourne – Informal Networking

By | Advice for Businesses | No Comments

We attended an informal networking event organised by TiE Melbourne. TiE is a not-for-profit organisation that seeks to bring together new business owners with experienced business professionals.

Nine out of ten StartUps do not continue operating beyond their first year, demonstrating a need to build business capacity through strategic insight and direction. Forums such as TiE provide a basis to strengthen business.

Early Childhood Management Services Annual General Meeting

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

Early Childhood Management Services (ECMS) is a not-for-profit organisation and Victoria’s largest provider of early education and care for children. ECMS is one of our valued clients and we have worked closely with them in developing their marketing presence.

Tonight we attended the ECMS Annual General Meeting, providing a reflection on their achievements over 2014 and a focus on their future direction. Every not-for-profit organisation needs to hold an AGM and to produce an Annual Report. Rather than being considered as a regulatory requirement, these activities should be seen as key marketing tools.

This year ECMS produced an online Annual Report, providing insights into the reach of their services, as well as the impact they create through their work in early education and care. The Annual Report was supported through their Annual General Meeting, which involved key partners to further reinforce the strategic direction of the organisation.

Collaborative partners, funding bodies and other stakeholders will often request copies of an Annual Report. Utilising the report as an opportunity to convey your narrative and impact provides the ability to better engage with these stakeholders.

The work undertaken by ECMS in creating their online Annual Report platform demonstrates how a not-for-profit organisation can reinforce their impact in the community.

The ECMS Annual Report for 2014 is available from www.ecms.org.au/annualreport2014

RMIT MaCa – Marketing Careers Expo

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | No Comments

As the Victorian Chair of the Australian Marketing Institute, I was invited to speak to second year students studying Marketing at RMIT to discuss their future professional careers.

Despite marketing’s role in growing business capacity, it remains one of the first areas to experience downsizing during economic uncertainty. As a result, it can be difficult for graduates to find a suitable role to commence their marketing career.

This is further compounded by the lack of definition over marketing. A search on seek.com.au for the term ‘marketing’ will identify jobs ranging from telesales, through to administration and then finally actual marketing roles. It is not uncommon for marketing graduates to commence in a role that is not related to their field of study.

Today’s session at RMIT provided an opportunity to assist second year graduates in identifying how they can become job ready and secure a position following their studies. I explored the importance of networking in finding positions and the need to build practical experience that complements their studies.

RMIT

RMIT

Internships are one opportunity to develop and demonstrate skills, but it is important that the intern chooses the right experience. Unfortunately there are far too many examples of interns being given roles that do not enable them to refine and develop their skills.  The marketing sector needs to step up its support for interns and ensure there is the ability to provide career building skills through these programs.

Voluntary roles provide another option to develop marketing skills. Many not-for-profit organisations would welcome students that could provide a marketing perspective. These roles provide the ability to not only assist causes, but also to further develop career building skills. There is a role for education providers in facilitating platforms for students to develop their skills and in forging links with relevant sectors.

Graduating is the first step in a marketing career and I would like to thank RMIT for the opportunity to speak to second year students to help shape their future careers.