professional networking Archives - Syneka Marketing

Rotary Club of Ringwood

Rotary District 9810 Changeover Dinner for 2012-2013

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The Rotary District 9810 consists of 48 Rotary Clubs across Melbourne’s eastern and southeastern suburbs. Rotary positions are held for an annual term and each year individual Clubs and the District hold a changeover function to highlight goals for the year ahead.

This evening I attended the Changeover Evening for District 9810, with Brian Martin entering the role of District Governor from Juliet Riseley. As a Rotarian, through my membership of the Rotary Club of Ringwood and the Rotary eClub of Greater Melbourne, Syneka Marketing has been able to assist Clubs in developing marketing strategies and a cohesive online presence.

Syneka Marketing has created a consistent and integrated website presence for several Clubs over the past year, including:

This approach has ensured cohesive branding for Rotary, while also enabling individual Clubs to demonstrate their local community focus. Consistent branding helps convey the key themes of Rotary, making it easier for prospective members to recognise the core element of community service and how they can make a difference.

In addition, Syneka Marketing worked with the Rotary Club of Ringwood to develop a marketing plan to attract corporate members.  This marketing plan focused on the key Rotary themes of service to the community, professional networking and personal development. The program includes a regular series of business seminars to connect Rotary with the business community and to demonstrate the merits of membership.

Syneka Marketing also developed the website for the Rotary eClub of Greater Melbourne, enabling the creation of a virtual Rotary Club, while replicating a traditional meeting environment through forums and online chat functionality. The eClub will enable Rotary to reach new markets for membership and Syneka Marketing will be developing a marketing plan as part of the Membership Committee.

Rotary Club of Ringwood

Discussing Marketing Strategies with the Rotary Club of Templestowe

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The Rotary Club of Templestowe is one of 49 Clubs located within Rotary District 9810. Like many other Rotary Clubs, its members are considering how to undertake effective marketing and recruit members into the Club. This evening I was invited to speak to the Rotary Club of Templestowe to discuss my background in local government, as well as provide advice on potential marketing strategies that could be undertaken by the Club.

The presentation utilised examples from the Rotary Club of Ringwood where Syneka Marketing developed a marketing plan to support corporate membership. To provide context, I discussed the demographics of the Maroondah business community and how the large proportion of home-based businesses required a unique approach to encourage participation. As a result the marketing plan focused on three key themes; business development, professional networking and community service, to provide a value proposition for businesses that could only be offered through the Rotary Club of Ringwood.

The Business Networking and Professional Development themes were created through a series of monthly business seminars, which were part of the Club’s meeting cycle. This ensured that businesses were able to learn new skills and gain insights from speakers, while also supporting networking and the creation of new connections. The use of the regular meeting cycles meant the businesses were able to easily attend further Rotary meetings and discover how Rotary assists communities on a local and global scale.

A strategic marketing approach will assist Rotary Clubs in being able to consider their strengths and how they can position themselves to reach prospective members.
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