proceedings Archives - Syneka Marketing

Swinburne Student Assessment: Class based Expo

By News No Comments

This afternoon I was invited back to Swinburne to assist in the assessment of a student trade show event involving students studying the Certificate IV in Marketing and a Certificate IV in Business.  Students were required to create a trade show exhibition to explore business to business marketing.

The assessment explored the first four elements of the marketing mix, specifically a product that students devised, the communication channels, pricing signals and distribution channels. Students explained their marketing approach, linking practical outcomes with core marketing theory.

As part of the proceedings I awarded several prizes to participants, including mentoring sessions through Syneka Marketing. We exist to re-define marketing and educating the next generation of marketers is how we help shape the future of the procession.

Congratulations to the students who participated in the expo and are nearing the completion of their assessments.

Annecto AGM

By Advice for Not-for-profit Organisations and Charities No Comments

The Annecto AGM was held on the 23rd October and were in attendance. This event combined the formal annual general meeting with a showcase of highlights from the year.

Peter Hitchener served as the MC, providing an excellent facilitator throughout the proceedings. The disability sector is currently is a state of considerable change, and the showcase highlighted the work of Annecto and in particular the impact it makes across the sector.

Well done Annecto for a well organised event!

Annual Reports should be considered a key marketing tool for your organisation

Annual General Meetings and Annual Reports – Key Marketing Tools for Your Organisation

By Advice for Not-for-profit Organisations and Charities No Comments

Annual General Meetings are a requirement under State Legislation for Incorporated Associations and have traditionally been held three months after the end of the reporting year.

As a result, AGMs have typically been held around March for groups that use a calendar financial year or September/October for organisations that utilize the financial year.

Holding an Engaging Annual General Meeting

While there is a formal reporting component to an Annual General Meeting, the event should be seen as an opportunity to engage stakeholders and strengthen support. Engaging speakers can assist in strengthening attendance, as can recognition events, to commemorate the dedication and achievements of people supporting your organisation.

Annual General Meetings need to reflect the tone and vision of your organisation. Ensure that invitations are sent in advance, and extend an opportunity for all relevant stakeholders to attend. Even if they are unable to participate, the AGM invitation can be used to re-establish contact with key supporters.

Media participation can be useful for an Annual General Meeting, but make sure there is content that is considered newsworthy. For example, focus the media involvement on the launch of new initiatives, or on the recognition component of your event. The Annual General Meeting should provide an opportunity to celebrate outcomes over the past twelve months and to position your organisation for the upcoming year.

Office-bearers will be elected at an Annual General Meeting and proceedings of this component should be overseen by an independent Chair. Ensure that processes are correctly followed to deliver a fair and valid result.

Annual Reports should be considered a key marketing tool for your organisation

Annual Reports should be considered a key marketing tool for your organisation

An Annual Report – make it a key marketing tool

An Annual Report, including financial data, discusses outcomes over the past year, and provides a written report to accompany the Annual General Meeting.

Annual Reports, need to be seen as more than just a legislative requirement, and should be considered as a key marketing tool for an organisation. For example, funding partners, such as Government and Trusts, will often require a copy of an Annual Report to support a funding submission.

This provides an opportunity to utilise your Annual Report to communicate outcomes, not only for the previous twelve months, but also into the future. Aligning an annual report with strategies identified in your business plan, can assist in communicating this vision, while also demonstrating the progress that is being made to achieve these outcomes.

Annual Reports and Annual General Meetings provide an opportunity to reinforce and strengthen support for your organisation. These requirements can strengthen the support and profile of your organisation.

Harmony Day – Wish You Were Here

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations No Comments

Harmony Day is part of Cultural Diversity Week, designed to celebrate Australia’s multicultural society.

Maroondah has significant cultural influences, including the role of the Mullum Mullum Creek in Wurundjeri culture, European migration that settled into the area after World War II, and more recently communities from South Sudan and Burma.

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Eastern Volunteers in partnership with Victoria Police, Relationships Australia Victoria, EACH, Department of Justice, Migrant Information Centre and Maroondah City Council, held a day of cultural festivities on the Main Stage at Eastland Shopping Centre.

Performances included traditional Wurundjeri dances, music from the Chin and Karen communities from Burma, reggae from an African solo guitarist and Scottish highland dancers. I served as the Master of Ceremonies for the proceedings, providing an introduction to each performance, as well as highlighting activities throughout the day.  I also kept the audience engaged, by discussing the activities of the partners and showcasing the range of festivities planned for Harmony Day.

The Harmony Day Concert was supported by a postcard exhibition, featuring community entries depicting cultural diversity.  Entries were received across Maroondah, including from schools, community centres and migrant groups.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

One of the highlights was Maroondah signing a formal declaration stating that it welcomes refugees.  The Council resolution, declaring Maroondah as a refugee welcome zone, was one of of my last actions as a Councillor in 2012.  Maroondah’s formal signing of the declaration reaffirms this commitment.

The Maroondah Harmony Day Concert and Exhibition enabled the community to showcase the cultural diversity and welcoming atmosphere of Maroondah.  It was a pleasure to perform the role of Master of Ceremonies and to promote cultural understanding through the event.


Day Two of GOV49 Communication Delivery and Social Media in the Public Sector

GOV49 Communication Delivery and Social Media in the Public Sector – Day Two

By Advice, Government, Presentations, Resources No Comments
Day Two of GOV49 Communication Delivery and Social Media in the Public Sector

Day Two of GOV49 Communication Delivery and Social Media in the Public Sector

Today is the second day of the GOV49 Communication Delivery and Social Media in the Public Sector conference. Yesterday I chaired the proceedings and delivered a presentation on the use of social media for advocacy campaigns.

Today’s sessions looked at the day-to-day usage of social media, through government programs and in emergency management. Insights included the New Zealand earthquake where social media was used to disseminate information and provide updates on the recovery efforts. The presentation also discussed the importance of keeping backup information, particularly when electricity and computer networks are unavailable.

My presentation looked at the various social media tools and how they can be utilized to assist the public sector in being able to engage the community. I looked at the most prominent tools, including Facebook, Twitter, LinkedIn, Pinterest and discussed their strengths and potential usability for the public sector. Like most technologies, social media is increasingly being used across all age demographics, with people aged 5 plus being the fastest growing users of Facebook.

Email still has an essential role in reaching communities and the number of email accounts overshadows the use of social media. Email, like most other tools, can be integrated, providing the option to share content via Facebook, Twitter or other networks.

Integrating these tools saves time by reducing duplication and the need to write multiple content. In addition, the use of sharing assists in promotion by encouraging recipients to distribute content through their networks.

While it is imperative that there are clear guidelines and policies for social media usage, this should not be used to deter its usage within an organisation. There should be the clear identification of official spokespeople and individuals should use social media to support these official roles.

The official spokespeople should be the people that respond to difficult situations and seek to resolve these issues. It is often advisable to resolve situations outside of social media by demonstrating a responsive approach and following up with additional details if required.

Social media can be used effectively by the government and the public sector. Ultimately it is important that the public sector is part of the conversation that occurs on social media so that it can respond and be part of this discussion.

The community will be discussing government and policies and the public sector should be part of this discussion, just as it is within traditional media outlets.

The two-day conference provided several insights and examples of social media within the public sector.