was successfully added to your cart.
Tag

proactive marketing Archives - Syneka Marketing

How to create a plan that works

By | Advice for Businesses | No Comments

In business, as in life, sometimes things do not go according to plan.

If you are finding that things are not going to plan, the first thing to do is not to panic. Marketing Plans are designed to deliver ongoing results and you should have metrics that enable you to evaluate results.

Creating a plan that works can be challenging, and this is why as marketers we have the established credentials and expertise to create informed plans that deliver results.

The following five factors are important in ensuring that a marketing plan is effective.

Take into account your changing environment – when constructing a plan, take into account factors that may be subject to change. If there are emerging trends, or changing competitive pressures, consider how to turn these into opportunities.

Do your research – a plan is based on the information that is researched and analysed. Almost half of the content in our plans includes research into the current and future context to create a responsive and proactive marketing approach. Without the right research, you can reach the wrong conclusions. Make sure you take an objective and analytical approach when conducting research.

Be realistic – develop a plan that works with you rather than against you. There is no point developing a series of actions if you do not have the time or budget to implement them. Work to your strengths and ensure you create a plan that fits your business, in terms of skills, time and budgetary requirements.

Plans are only effective if you implement them – once you have a plan, start implementing it. Our comprehensive marketing plans are broken down on a week by week basis. By breaking down your plan, it becomes less daunting and easier for you to implement.

Measure your results – a marketing plan should have metrics built into it, so that you can track your progress. Set performance indicators and evaluate these results. Be proactive and respond to changes before they become problematic and impact you over the long term.

By developing and implementing a plan you will achieve ongoing success. A plan is developed to enable you to achieve your goals, so make sure it is built on solid foundations.

Small and Medium Businesses can benefit from the Internet

By | Advice, Advice for Businesses, News | 2 Comments

An Internet presence can serve as a strong equaliser for businesses, enabling smaller businesses to compete on a national and global scale. Surprisingly business data indicates that over 60% of Australian businesses do not have an online presence, such as a dedicated website.

Data from the Australian Bureau of Statistics indicates that businesses are more likely to have a wider customer catchment if they have an Internet presence. This is due to businesses being able to reach a wider range of presence customers through the Internet. While the nature of an Internet presence may differ depending on the type of business and its target markets, it is clear that businesses benefit from a website and other forms of online marketing.

For example, while there may have been a time when heavily localised businesses had little to benefit from an Internet presence this has changed significantly over the past year. Search technologies are now location aware, meaning that local businesses are relevant within these search results. In addition, integration between Google Maps and its search results means that even localised businesses with a very local catchment can benefit from an Internet presence, through their business being provided with a map within search results.

The increasing use of smartphones reinforces the importance of localised search results, particularly given that mobile web users tend to use search functionality when they wish to make an impulse purchase decision. Localised businesses can benefit from these results to provide online visibility for their business and to reach potential local customers.

A successful marketing strategy requires a combination of marketing tools and increasingly an online presence, such as a website should be part of a proactive marketing approach. Consider how a website and other online marketing tools can help your business reach a wider customer base or reinforce a local marketing presence.