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print advertising Archives - Syneka Marketing

Don’t undertake hit or miss marketing

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | One Comment

A comment we hear, time and time again, from business owners is that they are in the process of trying out various marketing tools to see how they work for their business.

While individual marketing tools may sometimes deliver positive results this, a hit or miss approach relies on luck rather than a strategic approach.

Effective marketing is not a trial and error process. A marketing strategy, through the development of a marketing plan, provides a business with a guide they can use to grow their business and measure outcomes.

A marketing strategy enables a business or organisation to break down objectives into realistic, actionable and achievable goals that deliver ongoing results, within the required budgetary requirements.

A marketing plan and strategy ensures marketing tools will achieve your goals - without the guess work

A marketing plan and strategy ensures marketing tools will achieve your goals – without the guess work

A marketing strategy will often suggest using a combination of marketing tools to achieve a particular outcome. For example, a marketing strategy for a business that sells fashionable clothing to young women that wants to raise brand awareness, may suggest social media, print advertising and building relationships with other businesses or organisations that cater to this demographic. Used in isolation, these tools may have some effect, however, when used together in a strategic way, they can deliver results faster and for less cost.

A marketing plan can take away the guess work if you are doing trials of marketing tools through a hit and miss approach. A strategic approach saves you time and money, providing you with the outcomes required to achieve your goals.

What is Integrated Marketing?

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

Integrated marketing ensures that a business or organisation is able to deliver a consistent message, when undertaking various marketing and communication initiatives.

The marketing and communications mix can comprise of various components, such as a website, print media, social media and events. In addition there may be different individuals or departments working across these activities.

The Humanities 21 provides a consistent brand and message

The Humanities 21 provides a consistent brand and message

For example, you may have a graphic designer who undertakes design work for print advertising and a dedicated team that supports and plans events. Various departments may also have their own communication channels, such as email newsletters or specific events.

Each of these activities leaves an impression on your target markets. Inconsistent branding or messages distorts the ability to create a consistent image, eroding the potential to reinforce key messages.

Integrated marketing prevents inconsistency by adopting a strategic approach.

Start by considering the right strategy for your organisation and identifying your key target markets. Once the strategy has been identified, you can consider the communication tools that should be used to reach the target markets and the messages you want to promote.

Existing marketing activities need to be aligned with this strategy. Ensure that existing tools have a consistent branding and reinforce the key messages that will promote your organisation.

The same branding is utilised for newsletters

Integrated marketing ensures that the same branding is utilised for communication tools, like newsletters to reinforce key messages.

An important component of integrated marketing is evaluation. Knowing what you want to achieve enables you to measure those results. Marketing channels should be evaluated to consider their effectiveness and to ensure that your messages are reaching your target markets.

You will often need several contact points to motivate a potential customer, volunteer or other stakeholders. Integrated marketing enables you to reinforce your key messages, creating a consistent approach that helps prompt action.

Integrated marketing ensures consistency across all communication channels, including Social Media.

Integrated marketing ensures consistency across all communication channels, including social media.