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prevention Archives - Syneka Marketing

White Ribbon Day Luncheon

By | Advice for Not-for-profit Organisations and Charities | No Comments

Today I volunteered for the White Ribbon Day Luncheon that was held at the Melbourne Town Hall. White Ribbon is a not-for-profit organisation that was set up to advocate for the eradication of violence against women. The organisation is unique in that it focuses on what men can do to prevent violence against women.

White Ribbon Luncheon at the Melbourne Town Hall

White Ribbon Luncheon at the Melbourne Town Hall

Violence against women remains a serious problem in Australia.

As a volunteer I took part in various aspects of the event, including setting up the venue, as well as ushering and speaking with guests about the organisation.

Volunteering at White Ribbon Day

Volunteering at White Ribbon Day

The event had a mix of corporate and not-for-profit speakers. Family violence was an issue that was heavily discussed at the event, both in terms of impact and prevention.

Upon the conclusion of the luncheon, myself and other volunteers were invited by White Ribbon to carry a banner and take part in the Walk Against Family Violence. The Walk is a march that has been organised by a collection of organisations to raise awareness of family violence which is a leading cause of homelessness for women in Australia. The march was very moving and it was great to see so many people, from different walks of life take part.

I would like to thank White Ribbon for providing me with this opportunity.

Whitehorse Community Health – Community Advisory Group

By | Advice for Not-for-profit Organisations and Charities, Presentations, Resources | No Comments

Whitehorse Community Health Service originated in 1985 as the Box Hill Community Health Service.  The organisation provides a range of health services, including dentistry, counselling and preventive health programs.

This morning I was invited to speak to the organisation’s Community Advisory Group, to discuss marketing and social media.  The Community Advisory Group consists of nominated members who provide advice to the organisation with a wider community perspective.

One of the focal areas for the service is preventative health.  This model of health focuses prevention, rather than treating health concerns once they occur. Social media can be useful in promoting preventative health messages, particularly in using peer based marketing to help reach target groups.

Like all health services, it is important that its messages reach a wide community demographic and social media should form part of this approach.   A preventative health model reduces absenteeism, improves wellbeing and is more cost efficient than a traditional model.

Preventative health, however, is only effective when it reaches its target demographics and marketing forms a critical component in ensuring the success of this approach.