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passion Archives - Syneka Marketing

Significant Women's Network

Significant Women’s Network – Beyond the Business Card October 2015

By | Advice for Businesses | No Comments

I attended the October Significant Women’s Network Beyond the Business Card event.

Beyond the Business Card is an event series that has been developed by the Significant Women’s Network to foster creating meaningful connections. The event series is open to women holding senior and executive roles and is limited to 12 participants.

The event was held over lunch at Pei Modern. There were women at the event from a range of different industries and backgrounds. It was great to learn about what they were passionate about and their professional success.

This event was the first after the completion of a Marketing Plan we developed for the Significant Women’s Network earlier this year.

For information about future Significant Women’s Network events please visit: http://www.significantwomensnetwork.com/events

Melbourne Women’s Fund Anniversary Celebration

By | Advice for Not-for-profit Organisations and Charities | No Comments

Melbourne Women’s Fund provides the opportunity for women to undertake collective giving, where funding is donated to organisations that support women and families.

This evening I attended the anniversary of the Melbourne Women’s Fund, celebrating its first year of operations. The Fund enables individuals who share a common passion for particular causes to have a greater collective impact through donations and support.

The Anniversary Celebrations provided the opportunity to reflect on this impact and to meet key supporters.  Philanthropy remains a significant contributor to the funding of charities and it is great to see the success of the Melbourne Women’s’ Fund.

20th Man fund logo

Twentieth Man Fund Fundraising Breakfast with Russel Howcroft

By | Advice for Not-for-profit Organisations and Charities | No Comments

The 20th Man Fund exists to alleviate poverty and to provide positive opportunities for disconnected youth. Since its beginnings in Melbourne’s Western suburbs, the Fund has grown to provide services across Melbourne and Victoria.

The 20th Man Fund was created by youth worker Les Twentyman, who through his career, saw firsthand the effects of disconnection and isolation within young people.  Over twenty years later the 20th Man Fund has grown to provide a range of services, including crisis accommodation, support services and leadership development.

20th Man Foundation Breakfast

20th Man Foundation Breakfast

This morning we attended a fundraising breakfast, which featured former advertising executive Russel Howcroft. While Russel is known for his appearance as a panelist on the Gruen Transfer, the breakfast provided an opportunity to learn more about his life prior to his career in advertising. Russel discussed his childhood and work history, which then developed into a passion for advertising and his subsequent involvement at Channel 10.

The 20th Man Fund is an example of a not-for-profit organisation that is dedicated to its mission in creating opportunities for young people. For further information please visit www.20thman.com.au

Being Strategic

Being Strategic Through Marketing

By | Advice for Businesses | No Comments

In February, through our blogging and social media presence, we covered the need for businesses to be strategic.

We began by looking at the SWOT analysis. We discussed the importance of using this tool to draw insights about your business. We followed this by explaining some case studies that demonstrated where marketers have used insights to deliver campaigns that effectively reach their target market.

We ended the month by going back to the basics and discussed the need to redefine marketing. A professional marketer can provide you with the right strategies to grow your business and this drives our passion to redefine marketing.

In March we will be covering the topic of transforming plans into action. Stay tuned for more from our video series.

Young Professional Women Australia February Networking Event

By | Advice for Businesses | No Comments

I attended a networking event organised by Young Professional Women Australia.

The network aims to connect young women with one another with the aim of fostering mentoring and engagement.

I met many different women at the event from a range of different backgrounds, and at various stages of their professional careers.

At this networking event I was able to discuss my passion for marketing and its importance.

It is not often that I attend an event that is aimed at younger women. This event provided me with the opportunity to build genuine connections with younger women.

Alex Makin appointed Chair of the Australian Marketing Institute’s Victorian State Advisory Committee

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

The Australian Marketing Institute is the peak association for the marketing profession within Australia. Both myself and Syneka Marketing are members of the Australian Marketing Institute to support the aims of the association.

I recently joined the State Advisory Committee to help shape the future direction of the Australian Marketing Institute and our inaugural meeting was held this evening. At this meeting I was confirmed as Chair for the Victorian State Advisory Committee for a two year term.

The Australian Marketing Institute has undertaken a substantial review phase, including new governance structures and the recent appointment of Lee Tonitto as CEO. As a result, there is an emphasis on strengthening the marketing profession, and growing the relevancy of the Australian Marketing Institute.

The State Advisory Committee is responsible for event planning, as well as member recruitment and retention within Victoria. We have a great team of marketing professionals who have offered their time to the State Advisory Committee and I look forward to working with each member in 2015 and beyond.

I would also like to thank Christine Walker, the outgoing Chair of the Victorian Council. Christine was one of the first people I met through the Australian Marketing Institute and we share a similar passion in developing the marketing profession.

I have often commented that there is a need to define marketing and articulate the value that marketing offers. I look forward to growing the Australian Marketing Institute and highlighting the importance of marketing as a critical function in any business or organisation.