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operational tasks Archives - Syneka Marketing

Mar 08
0

Embedding rigour into marketing – through our Performance Framework

By | Advice for Businesses | One Comment

It is easy to spend time and money on marketing, but a lot harder to ensure that your resources actually deliver a positive impact. As a result, marketing often becomes unaccountable, delivering tactics that generate activity, but underperform in regard to anticipated outcomes.

These issues are due to marketing being undertaken as distinct operational tasks, rather than a core strategic function that secures business growth. Consequently, marketing often lacks a presence at an executive or board room level, despite the reputational and financial risks created through a lack of strategic insight.

Overview of the Syneka Marketing Performance Methodology

Ultimately, marketing is designed to strengthen business capacity, yet this is often lacking within marketing itself.

The Syneka Marketing Performance Methodology is designed to embed rigour into marketing, through data analysis, strategic insights and evaluation. As a result, the Syneka Marketing Performance Methodology consists of four key modules that have defined methodologies:

  • The Audit – forms the foundations of all marketing projects, by reviewing existing activities and assessing performance.
  • The Forecast – assesses future market conditions, guiding the development of campaign plans and product innovations.
  • The Plan – aligns marketing outcomes with business goals, through implementation schedules that guide and measure marketing activities.
  • Execution – the delivery of marketing outcomes, as per the defined timeframes, with all activities being evaluated on the required outcomes.

Our services, encompassing consulting, workshops, training and management are aligned in accordance with our Framework to ensure transparency and accountability. For further information, view our Guide to the Syneka Marketing Performance Methodology .

May 01
0

#CU12 – the Connecting Up 2012 Conference

By | Advice for Not-for-profit Organisations and Charities, News | 3 Comments

Connecting Up is a not-for-profit organisation that exists to enhance the level of IT and technology within other not-for-profit organisations. Connecting Up holds an annual conference and this year I was a guest presenter holding the session ‘Marketing Your Strengths’.

The Connecting Up Conference began with a breakfast featuring two speakers from the Australian Charities and Not-for-profits Commission (ACNC). The Commission is as a statutory authority responsible for regulating the not-for-profit sector.

The Commission’s short-term focus will be charities, particularly in considering taxation concessions (such as DGR and PBI status) and reporting requirements. It is anticipated however that other not-for-profit organisations will be part of the Commission’s responsibilities over the longer term.

While harmonisation of laws between Commonwealth and State/Territory is required, it is envisaged at the Commission will become a ‘one-stop-shop’ for charities and not-for-profit organisations. This should assist in providing timely and accurate information to the sector, particularly in regard to the potential for taxation concessions.

The Australian Charities and Not-for-profit Commission should be a positive initiative for the sector, particularly if it is accompanied by the harmonisation of various laws that regulate charities and not-for-profit organisations.

I was able to attend several other sessions at Connecting Up, with topics covering cloud computing, social media and the use of technology.

Given that many not-for-profit organisations are busy undertaking day-to-day activities, there is a tendency to overlook technology and marketing due to a focus on operational tasks.

The Connecting Up Conference aimed to showcase the options and solutions that exist for not-for-profit organisations. As a result there was strong focus on innovation and how not-for-profit organisations can gain additional value through social networking, marketing and technology.

One of the highlights was an organised networking session, which provided a great way to meet other attendees. While many conferences discuss how they provide networking, Connecting Up made this a feature by facilitating networking between conference delegates.

Congratulations to the team at Connecting Up for organising such a great conference, we look forward to being involved in future years.