npau Archives - Syneka Marketing

#npau Tweetchat – Being a Responsible Facebook Administrator

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government No Comments

There has been considerable debate around the responsibilities of administering and moderating social media tools, such as Facebook pages. The Advertising Standards Board (ASB) and the Australian Competition and Consumer Commission (ACCC) have recently determined that comments on an organisation or business Facebook page, as well as user generated content, is considered a form of advertising.

This has significant ramifications, given that an organisation is not only liable for its own content on social media networks, but also content posted on the page by followers. As a result there is a need for strong and proactive social media policies to manage social media and to establish acceptable guidelines for content.

Today’s #npau tweetchat discussed how the not-for-profit sector should respond to managing Facebook content.  The discussion equally applies to businesses that are utilising social media as a marketing tool:


Given that these recent rulings have clarified the role of social media as a form of advertising, it is essential that a cohesive marketing approach is adopted.  Social Media is a form of marketing and should be supported by a comprehensive marketing strategy.

Likewise social media needs to treated as any other form of media engagement and should be supported by policies that identify designated spokespeople and acceptable parameters for comments.

Comments that express negativity should be engaged so that an organisation can demonstrate its commitment to customer service and responding to feedback.   Guidelines should clearly stipulate that offensive comments such as those that discriminate, bully or make false claims (including spam) will be removed and not tolerated.

Social media can be a valuable marketing tool but ensure that the policies and guidelines are in place as part of an overall marketing strategy.



#npau Tweetchat – Discussing content calendars

By Advice, Advice for Not-for-profit Organisations and Charities No Comments

A content calendar, is where an organisation plans the content it will deliver rather than developing ad hoc communication methods.  While content calendars are useful in the offline world in terms of planning media events, they are also required for social media engagement.

Today’s #npau tweetchat discussed the importance of content calendars in both online and offline communications.  Syneka Marketing participated in the discussion to offer our thoughts on content calendars and the need to plan external communications:


The #npau Tweetchats are held each Wednesday fortnight to share knowledge within the not-for-profit sector.