new year Archives - Syneka Marketing

Know your Identity

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

In the month of January we re-visited the fundamentals of any business or social enterprise – knowing your identity. Understanding your reason for being, enables you to understand your value proposition and how you can serve your target markets.

Our first video for 2015, further explores your identity and looks forward to the year ahead.

We hope you had a great start to the new year!

Big Data and Innovation: Upcoming events from the Australian Marketing Institute

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The new year has been begun, and the Victorian State Advisory Committee is hosting two events in February and March to explore the outcomes created through big data and to anticipate the next wave of marketing innovation.

Big data: Turning buzzwords into business outcomes

Begin in February with the practical tools and take home tips surrounding the current buzz topic, big data, courtesy of our special guest speakers Kieran Hagan, IBM (Big Data Technical Sales Manager for Australia and New Zealand), and Dr Con Menictas, Qantas (Senior Statistician at Qantas and Qantas Loyalty).

We have all heard of big data and know we should be using it, but how do we do it?

Date: Thursday 26 February 2015
Time: 7.30am for 7.45am-9.00am
Price: $75 for members, $95 for non-members (as an individual event)

Location: The Hotel Windsor, Bourke Room, Spring Street Melbourne

Break out of the box with Cyriel Kortleven

In March explore the future with a mind-expanding interactive session with international keynote speaker, Cyriel Kortleven. Discover what’s inside the box and how to break out of it. Learn creative skills to survive the idea killers and give yourself a creative boost so you can break your own fixed thinking patterns.

Cyriel has over 14 years’ experience working within the domain of creativity and innovation. He is also author of four books, most recently Less is Beautiful – 69 stories of how ‘less’ succeeds in business growth.

Date: Thursday 5 March 2015
Time: 7.30am for 8.00am-9.30am
Price: $95 (as an individual event)

Location: National Australia Bank, 700 Bourke Street, Docklands

Attend both events for the special price of $150, RSVP by Wednesday 18th February. Contact the AMI on events@ami.org.au to secure your attendance.

2014 in Review – Thank you for being part of the Journey

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We are almost at the end of 2014 with the new year fast approaching. This year has been a transformational time for us at Syneka Marketing, including the move to our new location in South Melbourne. We would like to thank you for being part of this journey with us.

Our regular Syneka Snippets and Blog will return in 2015, along with some exciting new initiatives that we’ll be launching shortly after the new year. To end 2014 we thought we would share our top 10 most visited posts from this year:

  1. Unveiling our new office at 204 Bank Street, South Melbourne
  2. Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans
  3. Good Marketing Requires a Sound Methodology
  4. Setting Effective Marketing Budgets
  5. Don’t undertake hit or miss marketing
  6. Branding is more than just a logo
  7. Do you make New Year’s resolutions for your business?
  8. White Night 2014 – Whose night is it anyway?
  9. Networking@6 – A business event with a point of difference
  10. Let’s give marketing a definition

We wish you all the very best for the remainder of 2014, and look forward to reconnecting in the new year!

Business Over Breakfast – Final Meeting for 2014

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Business Over Breakfast in Melbourne has now held its third meeting and the final session for 2014. Interest in Business Over Breakfast is growing rapidly, with many first time attendees being interested in a networking group that fosters knowledge and relationship building. Each session incorporates a member presentation and this week we gained insights into risk management and how to mitigate cyber security.

Business Over Breakfast is returning on Wednesday the 14th of January and meets at the NAB Village in the Docklands. We’re looking to continuing our involvement in the Club into the new year.

Australian Marketing Institute – Victorian End of Year Function

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations No Comments

Over the past twelve months, the Australian Marketing Institute (AMI) has focused on strengthening its capacity, including a new governance structure, newly appointed CEO and a re-forming of its State Committees. The aim for 2014 was to strengthen these foundations so the AMI can expand its presence in 2015 and beyond.

Tonight we held AMI Victoria’s final activity for 2014, an end of year networking event. While formalities were kept to a minimum, the event provided an opportunity to introduce the members of the new Victorian Advisory Committee. This event was also my first in my role as Chair of the Victorian Advisory Committee. It was fantastic to speak to the attendees, and to gain an insight into their experiences and skills.

Planning is underway for 2015, with a renewed focus on demonstrating the value of marketing and elevating the role of the Australian Marketing Institute. Our first event for 2015 will be a breakfast on the 26th of February discussing Big Data. Stay tuned for details and other exciting events in the new year.

An implementation plan can make your goals a reality

Do you make New Year’s resolutions for your business?

By News No Comments

January is almost over, and like so many of us I am trying to keep up with my own New Year’s resolutions.

For many businesses and organisations, a New Year marks a fresh start. Many of you may have ended 2013 with resolutions in the form of goals, sales targets or adopting new ways of doing things.

Setting goals and starting fresh is a great idea, especially if plans were sidetracked over the course of last year.

One of the ways we manage the process of working towards our goals is through an implementation plan.

Our implementation plan for 2014 has been developed by looking at the actions and strategies set out in our business and marketing plans. Implementation plans need to be systematic and realistic. For example, as January is generally a slow month for us, we don’t set revenue targets that are the same as the latter months of the year.

An implementation plan can make your goals a reality

An implementation plan can make your goals a reality

We like to use a Gantt chart to depict our implementation plan. Gantt charts provide a progress map that can be monitored over a specific timeframe. Gantt charts are customisable, and can be used to track daily, weekly, monthly, quarterly, or even yearly performance. Some CRM systems can be integrated with Gantt charts, enabling your IT infrastructure to automatically monitor progress.

Having a Gantt chart can provide you with both the big picture, and the finer details required to achieve your goals. These charts also have the added bonus of acting as motivators.

Implementation is an important part of the goal setting process, as it provides guidance on how to achieve tangible outcomes.

If you are worried about not being able to achieve your resolutions for 2014, why not develop an implementation plan and make your goals a reality.