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networking opportunities Archives - Syneka Marketing

Melbourne Silicon Beach: Redefining Marketing for Melbourne’s StartUp Community

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Silicon Beach is Australia’s leading startup community, providing networking opportunities and support in developing local StartUps. We’re pleased to announce that we are the official marketing sponsor of Melbourne Silicon Beach and we’ll be working with the co-hosts to develop the capacity of the organisation and the businesses it supports.

Our interest in StartUps stems from our desire to redefine marketing. Unfortunately the StartUp space has been heavily romanticised, painting the illusion that tech giants, such as Facebook or Google were overnight sensations. The reality could not be further from the truth, developing the product, whether it be the next breakthrough App or Internet focused disruption, is one element. The positioning and marketing of these developments, is what separates success from failure.

Betamax vs VHS - technology innovations from the 1980s and a case study in how marketing needs to be strategic

Betamax vs VHS – technology innovations from the 1980s and a case study in how marketing needs to be strategic

Many technically superior products have failed to gain traction, due to an inadequate marketing approach. In the 1980s we had the VHS vs Betamax format wars, and this was repeated recently with the battle over Blu-Ray and HD DVD. The key to Blu-Ray’s success was in the support it garnered through studios and distributors, key channels that needed to be leveraged to reach end-customer interest.

Similarly, the whole of experience approach led to the ultimate dominance of VHS, against the strong foothold that Betamax had in the 1980s. VHS had a focus on reaching consumers through multiple channels, which outweighed the technical advantages of the Betamax format.

A lack of suitable marketing is cited as one of the top ten causes of business failure within Australia. Our support of Melbourne Silicon Beach is designed to re-define marketing; so StartUps and other businesses, understand the scope of marketing in the context of their vision.

Making a connection through business networking

By | Advice for Businesses | No Comments

Business networking and forming connections is an effective strategy to meet potential suppliers and clients. Whether you’re attending formalised networking events, industry gatherings or MeetUp Groups, there is a need to identify the outcomes you and the other participants are seeking.

Align these outcomes so you can deliver mutual value. In speed networking situations, you have a limited time to make an impact, so there is a need to focus on key points and quickly identify how value can be delivered. Other networking opportunities may provide more time for discussion, but there is a need to reach the right participants for your business.

Always remember to bring plenty of business cards. We’ve discussed this previously, but it is always surprising to see people attending a networking event without providing follow up contact details. There may be an allure in being mysterious, but the purpose of networking is to foster connections, not to create mystique. If you do not have business cards, then ensure you have something that includes your contact details.

Know what you want to say and how it should be delivered. The elevator pitch is a bit of a cliche, but it has a purpose. Identify your value proposition and how it would assist participants. Structure the rest of your conversation around your value proposition. In most cases there will be competitors of yours at networking events, so your value proposition should allow you to cut-through and provide something memorable.

Always follow up. Send a quick thank you message to the people you have connected with, and suggest a follow up meeting if applicable. Networking is about fostering connections, so take the time to develop these discussions. Remember people you have connected with previously and speak to them if they attend future events. Maintaining an existing connection is a lot easier than starting anew.

We’re avid networkers at Syneka Marketing and we’ll be attending tonight’s VECCI Speed Networking Event.

Networking – it has a purpose!

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | One Comment

Many events, whether an awards ceremony, training workshop or business breakfast, are designed to provide a networking component. As an attendee, it is important to use this time effectively, so you can establish new connections, and potential opportunities.

Networking can be an effective tool, and here’s our advice on some of the techniques we utilise:

  • Identify how you can offer mutual value to the people you meet. Networking is about meeting people who share common business interests, explore how you can provide mutual value, rather than just a supplier/client transaction.
  • Convey your products and services in a succinct manner. Clearly articulate the value you provide, so there is no ambiguity and confusion. You will meet many individuals over a networking session and it is important that your business can be remembered by participants.
  • Meet as many people as you can. Networking is only effective if you can meet people and introduce yourself. Don’t constrain to just people that you know, the purpose of networking is to make new connections.
  • Bring plenty of business cards! It is amazing how many people forget to take business cards. Make sure you offer your business cards to provide contact details for a follow up discussion.
  • Don’t be afraid to follow up! If you have someone’s business card and you believe that you can provide mutual benefit, then follow up the discussion with an email or telephone conversation. Take initiative, because if you wait for someone to make contact, you may be missing an opportunity.
  • Provide a tailored response when you follow up, or when you meet someone at a networking event. People can see through generic responses. Demonstrate how you can deliver value.
  • Practice makes perfect. It takes time to become comfortable at networking. Set yourself a goal, such as how many people you want to meet and then continue to push yourself to achieve these results.

We’re strong believers in networking and sharing mutual aims, we’ll be attending the VECCI Fast Forward Business Networking session on the 31st of October.

I hope that you take advantage of networking opportunities at the next event you attend.

VECCI Fast Forward – August 2013 Speed Networking

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VECCI is the Victorian Employers Chamber of Commerce, representing businesses in Victoria. Syneka Marketing has been a corporate member of VECCI for several years, due to benefits such as networking opportunities, factsheets and policy templates.

This evening myself and Natalia Perera attended VECCI Fast Forward, a speed networking event designed to enable two people to discuss their businesses in 60 seconds each. The aim of speed networking is not to provide in-depth discussion, but to enable people to quickly introduce their business and potential opportunities for cooperation.

Myself and Natalia met over 60 people over the course of the speed networking session, providing a great opportunity to meet businesses located across Melbourne. Syneka Marketing is a unique marketing agency, because of our focus on strategy, which ensures we can deliver tangible results for businesses.

We look forward to working with several of the businesses we met to assist them in their strategic, creative and digital marketing needs.

Business Networking International – Richmond Chapter

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Business Networking International is a global network of business based networking groups.

This morning we attended the Richmond Chapter of Business Networking International, providing an opportunity to meet local businesses and their representatives.

BNI exists to encourage business and referral networks with its memberships. The structure of the meeting holds many similarities with other Clubs, such as Rotary or Toastmasters, but in this case BNI is focused on business outcomes.

The relocation of our Head Office to Richmond has provided an opportunity to network with new businesses and we’re looking forward to getting involved with networking opportunities.