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networking group Archives - Syneka Marketing

Business Network Team – discussing the need to re-imagine marketing

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The Business Network Team is a Port Melbourne based networking group that meets each Wednesday morning. The group fosters discussion between businesses and encouraging referrals and business collaboration.

This morning I was invited to discuss the Syneka Marketing and our strategic approach that is designed to align business goals with marketing outcomes. I outlined the need to re-define the common perception of marketing, to ensure that value creation is at the forefront. A value creation approach ensures that marketing achieves its purpose in growing the capacity of a business.

A strategic approach to marketing enables a business to identify the marketing activities that add value, and measure outcomes on an ongoing basis. All marketing can be measured and a strategic approach ensures that the right metrics are being to measure effectiveness.

The Business Network Team meets each Wednesday at 8.30 am in Port Melbourne.

Business over Breakfast – Acting Chair

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Business over Breakfast is a fortnightly business networking group, focused on building collaborative partnerships. I was recently elected as Deputy Chair of the group and facilitated today’s session.

As part of today’s discussion I encouraged participants to discuss their competitive advantage and their points of difference. Discussing these competitive advantages helped participants gain insights from other members and to determine potential opportunities for collaboration.

Business over Breakfast continues to meet each fortnight at the Docklands.

BNI Melbourne Corporate Connections

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BNI is a weekly business networking group that encourages cross-referrals and reciprocal relationships. This morning I attended the BNI Melbourne Corporate Connections, which meets at the Park Hyatt Hotel.

There are many BNI Chapters across Melbourne, with each catering to the needs of their local members. The Corporate Connections Chapter seems to have a particular focus on professional services and we look forward to ongoing collaboration.

For further details on BNI please visit www.bni.com.au.

Business over Breakfast fortnightly meeting May 2015

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Business over Breakfast is a fortnightly business networking group that meets in the Docklands, with a particular emphasis on fostering collaboration. Each meeting features a presentation from a member, with today’s session being conducted by Frank from Collins and Co, an accounting firm based in Footscray.

Frank provided an overview of Australia’s current taxation requirements and explained the services provided by Collins and Co. These sessions provide an opportunity to gain a further insight in the members of Business over Breakfast and their respective skill sets.

Business over Breakfast meets each Wednesday fortnight at the NABVillage.

Business over Breakfast – March 2015

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Business over Breakfast is a fortnightly networking group, which aims to foster business relationships and the sharing of knowledge. Each meeting includes the ability to gain insights into the role of a member’s business to gain a greater understanding of their products and services.

This morning, we gained an insight into Intelligent Business Processing, which streamlines operational processes resulting in more efficient operations. Intelligent Business Processing works with businesses to deliver these efficiency gains and ensures that the required frameworks are in place to support the revised operations.

The atmosphere of Business over Breakfast enables members to share their business insights to foster ongoing development. Business over Breakfast meets each Wednesday fortnight at the NABVillage.

Business over Breakfast

Business over Breakfast (and sometimes over Dinner!)

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Business over Breakfast is a business networking series, focused on relationship building and establishing complementary skills. The session operates on a fortnightly basis, but there is also the opportunity for gatherings outside of these occasions.

This evening the Business over Breakfast Club for Melbourne hosted a dinner, involving, Geoff Cox, the UK based founder of this networking group. The dinner, provided not only a change of pace, but also an opportunity to meet in an informal setting to discuss the origins of Business over Breakfast and its plans for the future.

Business over Breakfast is a new concept in Australia, but already has a significant presence in the UK, the US and New Zealand. The model focuses on relationships, rather than instant referrals, making it suitable for businesses that value ongoing development.