The Business Network Team is a Port Melbourne based networking group that meets each Wednesday morning. The group fosters discussion between businesses and encouraging referrals and business collaboration.
This morning I was invited to discuss the Syneka Marketing and our strategic approach that is designed to align business goals with marketing outcomes. I outlined the need to re-define the common perception of marketing, to ensure that value creation is at the forefront. A value creation approach ensures that marketing achieves its purpose in growing the capacity of a business.
A strategic approach to marketing enables a business to identify the marketing activities that add value, and measure outcomes on an ongoing basis. All marketing can be measured and a strategic approach ensures that the right metrics are being to measure effectiveness.
The Business Network Team meets each Wednesday at 8.30 am in Port Melbourne.