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Natalia Perera Archives - Syneka Marketing

A Marketing Plan identifies how you can achieve your goals

Re-imagining Marketing – Our Second Workshop for 2015

By | Advice for Businesses, News | No Comments

The definition of marketing is often misunderstood, with many businesses viewing marketing as a series of tactics, rather than the ability to achieve your business goals.

This morning we held our second Re-imaging Marketing Workshop, which aims to re-define marketing by demonstrating its value in ensuring long term success.

Participants at Re-Imagining Marketing

Participants at Re-Imagining Marketing

Alex Makin presenting at Re-imagining Marketing

Alex Makin presenting at Re-imagining Marketing

Natalia Perera presenting at Re-imagining Marketing

Natalia Perera presenting at Re-imagining Marketing

Fundamentally marketing is about generating value. As marketers we develop strategies that reinforce the value that is created between businesses, organisations and their stakeholders. Our workshop guided participants through a strategic approach to marketing, which enables the evaluation of tactics and ongoing performance measurement.

We looked at the differences between marketing and tactics and provided insights into the best way to work with individuals within the marketing industry, including those who provide tactics such as web designers, graphic artists and social media consultants.

This is our second Re-imaging Marketing Workshop, and further sessions will be held throughout the year. The workshop is designed to be interactive and it is great to learn more about the participants and the visions they have for their businesses.

We would like to thank the attendees for their participation and for the positive feedback these sessions have received. Re-defining marketing is essential to ensuring that it delivers value and we look forward to our next workshop sessions.

A Marketing Plan identifies how you can achieve your goals

Re-imaging Marketing: Make Marketing Work for You Workshop – 14th May 2015

By | News | No Comments

Following the success of our last workshop, Re-imagining Marketing: Make Marketing Work For You returns on Thursday the 14th of May.

Re-imaging Marketing: Make Marketing Work for You is a free 1.5 hour workshop that is designed to facilitate a strategic marketing approach. You will learn how to create an impact through connecting your business goals with marketing that delivers measurable results.

Presented by our leadership team, Alex Makin and Natalia Perera, you will gain the following insights:

  • What marketing is and how to utilise it
  • Why marketing matters for your business
  • How to identify marketing outcomes
  • The key to successfully implementing your marketing strategies, including making the most out of creative and digital marketing

Re-imaging Marketing: Make Marketing Work for You will be held from 11.00am to 12.30 pm at Room 8 NABVillage (700 Bourke Street, Docklands) on Thursday the 14th of May.

Register now for this free event

Webinar: Marketing – The Essential Element for Successful Events

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News | No Comments

With so much planning going into the events that you hold, it makes sense to dedicate the same amount of time to marketing them, right? Unfortunately this isn’t always the case.

Join Natalia and Alex as we convene a webinar, hosted by Redback Conferencing, outlining how to ensure that your events are a success.

Details:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

Overview:

This webinar will help ensure that the marketing portion of your event takes a front seat. It will provide insights into the need for strategy, securing sponsors and communication tools (including media engagement, invitations and social media) and discuss the essential ingredients for any successful event!

Learn how to:

  • Ensure your event meets your organisation’s goals
  • Planning your event to ensure you meet required timeframes
  • Identify funding opportunities, including sponsorship and grants
  • Encourage effective media engagement to ensure event coverage
  • Engage your communities through social media and online promotion
  • Secure the attendance of VIP’s and other guests/li>

About the Presenters

Alex is the Managing Director and Principal of Syneka Marketing. He has been instrumental in delivering effective marketing solutions to a range of business and not-for-profit organisations for over 10 years.

Natalia has experience in delivering creative content to a diverse range of organisations, including those in the not-for-profit sector. She has strong business acumen and understands how to deliver creative content within budget.

Joining the Webinar:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing

 

 

Britta and Ben from 2wo7even8ight set up

Behind the scenes: Our first YouTube video with 2wo7even8ight

By | News | 2 Comments

Syneka Marketing is in the process of launching a regular YouTube presence. We shot our first video yesterday with the help of 2wo7even8ight, a professional film crew who are passionate about the arts.

Britta and Ben with the film equipment

Britta and Ben with the film equipment

Natalia practising her lines

Natalia practising her lines

We are very excited to work with 2wo7even8ight on this project and hope to build up a YouTube presence around educating you about marketing, communications and the services that we could potentially offer you, your business or not-for-profit organisation.

We will keep you updated on the progress of our first video.

Alex muti tasks as he works on his lines

Alex muti tasks as he works on his lines

Britta and Ben decide how best to set up a shot

Britta and Ben decide how best to set up a shot