mentor Archives - Syneka Marketing

Swinburne Student Assessment: Class based Expo

By News No Comments

This afternoon I was invited back to Swinburne to assist in the assessment of a student trade show event involving students studying the Certificate IV in Marketing and a Certificate IV in Business.  Students were required to create a trade show exhibition to explore business to business marketing.

The assessment explored the first four elements of the marketing mix, specifically a product that students devised, the communication channels, pricing signals and distribution channels. Students explained their marketing approach, linking practical outcomes with core marketing theory.

As part of the proceedings I awarded several prizes to participants, including mentoring sessions through Syneka Marketing. We exist to re-define marketing and educating the next generation of marketers is how we help shape the future of the procession.

Congratulations to the students who participated in the expo and are nearing the completion of their assessments.

Mentoring Marketers through the 2015 Emerging Marketers Mentor Program

By Advice No Comments

The Emerging Marketers Mentoring Program is one of the highlights of the Australian Marketing Institute’s annual program. Experienced marketers are matched with emerging marketers, providing mentoring and advice to assist with the transition from studies into a career, or how to progress as they develop their marketing expertise.

This evening the Australian Marketing Institute held the launch of the Emerging Marketers Program for 2015, where we announced the matching of mentors with mentees. Interest in the program for both mentors and mentees continues to grow, reinforcing the importance of continual development. Both Natalia and I are mentors through the Emerging Marketers program and we have begun to discuss an action plan for our mentees.

As professional marketers we need to expand the capacity of the profession so the sector can demonstrate its impact. The emerging marketers mentoring program is an evident example of how the sector can strengthen the marketing profession.

Australian Marketing Institute’s Beers with Peers

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities No Comments

Beers with Peers is the Australian Marketing Institute’s networking event series. Our inaugural networking session was held in conjunction with Emerging Marketers Victoria, bringing together both professional and emerging marketers.

There was the opportunity to network and build connections with other marketers. As a marketing agency, events such as Beers with Peers, enables us to foster relationships with collaboration partners.

Alex Makin speaking at Beers with Peers

Alex Makin speaking at Beers with Peers



Beers with Peers draws in a large crowd

Beers with Peers draws in a large crowd

Beers with Peers has established itself as a highlight in Victoria’s event calendar and provided a fantastic opportunity to introduce the Australian Marketing Institute’s Mentoring program. Natalia and I have been mentored emerging marketers through the program, providing an opportunity for graduates and entry-level marketers to connect with established marketing professionals.

Towards the end of the night

Towards the end of the night

The Australian Marketing profession needs to strengthen and foster collaboration. Events like Beers with Peers enables marketers to connect with each other and foster further discussions. Stay tuned for the continuation of Beers with Peers throughout 2015.

Young Professional Women Australia February Networking Event

By Advice for Businesses No Comments

I attended a networking event organised by Young Professional Women Australia.

The network aims to connect young women with one another with the aim of fostering mentoring and engagement.

I met many different women at the event from a range of different backgrounds, and at various stages of their professional careers.

At this networking event I was able to discuss my passion for marketing and its importance.

It is not often that I attend an event that is aimed at younger women. This event provided me with the opportunity to build genuine connections with younger women.

Know your customers

By Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Presentations No Comments

Last week we discussed the origins of Syneka Marketing and our overall vision, discussing how marketing needs to focus on impact, namely the ability to build your capacity so it delivers synergies across all aspects of your business.

For any enterprise, it is imperative that you know and understand your customers. Often we consider the customer to be the end purchaser, but there are many instances where others will influence the purchase. The obvious example is parents, whereby children will often influence decisions.

Knowing your customer, the processes they use to make a decision and the outcomes they want to achieve, is critical. For many businesses your customers evolve over time and this is no different for us at Syneka Marketing.

Understanding your customers will help you adapt to changing needs.

Understanding your customers will help you adapt to changing needs.

As Syneka Marketing evolves into a leading agency that works with medium sized enterprises, corporates and social enterprises, we have found that there are unique needs when compared to small business.

While many statistics aggregate small business and medium enterprises (SME), their needs are in fact very different. Small business often needs mentoring and support, in conjunction with marketing strategy and execution.

As a result, we are launching the Small Business Marketing Agency, a partnership between Syneka Marketing and Vent2Me. The Small Business Marketing Agency will be based primarily at the NABVillage in the Docklands, in conjunction with our South Melbourne location and a presence in Ringwood. The Small Business Marketing Agency website at www.smallbusinessmarketingagency.com.au provides further details.

This approach will enable our Syneka Marketing team to continue its evolution by focusing on leading social enterprises, medium sized business and corporates, while we continue to re-define marketing across all sectors.

We look forward to sharing this journey with you.

Governance Mentors

Governance Mentors Training – December 2014

By Advice for Not-for-profit Organisations and Charities, News No Comments

The second Governance Mentors Melbourne Training session was held at The Seasons Botanic Gardens.

Eight mentors attended this training session. The mentors were from a variety of backgrounds including finance, marketing and telecommunications.

In our role in supporting the program we organised the training session and recruited mentors to attend the session.

Mentors gained insights into how to be an effective mentor and how they can use their knowledge of governance and the not-for-profit sector to help them in their role as a Governance Mentor.

Matching of mentors is currently underway, with some mentors already placed with not-for-profit organisations.