The Rotary eClub of Greater Melbourne was formed by Rotary District 9810 with the aim of providing new meeting options for Rotarians and to diversify the membership base. The Rotary eClub of Greater Melbourne is the first eClub within Victoria and the website was developed by Syneka Marketing.
I have been nominated as the Chair of the Membership Committee, responsible for membership recruitment and retention, as well as the overall marketing of the eClub. As a Rotarian and Managing Director of Syneka Marketing, I have offered to lead the creation of a marketing strategy for the eClub.
Tonight marked the first meeting of the Membership Committee, which will meet via teleconference on a monthly basis. The committee is being utilised to workshop the marketing plan and to identify potential membership opportunities.
Already we have identified the following target markets for the eClub:
- Former Rotarians
- Generation ‘X’ & ‘Y’
- Business Professionals
- Rotary Alumni
- Former Melbourne residents located overseas or interstate
Subsequent meetings will determine the key messages to reach each target market, as well as suitable communication tools.
Rotary as a service Club, is uniquely positioned to enable members to utilise their professional skills. As a marketing professional I’m looking to utilising my marketing knowledge to assist the eClub in the development of its marketing plan and membership strategies.