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Members Archives - Syneka Marketing

We are redefining marketing – hear us speak at two upcoming events

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News, Resources | No Comments

Our vision is to redefine marketing and we do this by delivering measurable and accountable marketing outcomes through the Syneka Marketing Performance Methodology .
Throughout June we will be presenting at several key events to highlight the role of marketing and the need for marketing to step up and deliver outcomes that reinforce organisational goals.

Webinar: Redefining Your Marketing – how you can measure and improve your returns and performance

On Wednesday the 8th of June we will be hosting Redefining Your Marketing – how you can measure and improve your returns and performance, a feature webinar hosted by ProBono Australia.

Not-for-profit organisations are facing immense pressure to become market responsive and yet marketing remains widely misunderstood in the not-for-profit sector.
This one hour webinar will assist not-for-profit organisations in developing a strategic approach to marketing. We will explore the sequencing and touchpoints required to enhance the stakeholder experience and explore the framework required to instill effective marketing governance and accountabilities.

Attend this session to ensure an alignment between marketing outcomes and organisational goals and generate a positive return from marketing resources.

Register through EventBrite to attend this session for Wednesday the 8th of June at 2pm. Pricing is $55 for individuals and $300 for organisations (with unlimited staff access).

The Business Seesaw at the Melbourne Brekkie Club

On Thursday the 9th of June we will be presenting at the Very Melbourne Brekkie Club, through the Melbourne Business Network in a collaboration with Paul Ostaff, from our management consulting partner, Reignite Consulting.

Join us as we discuss the Business Seesaw, as we explore the infrastructure required for businesses to build their operational and marketing capacity. Many businesses struggle to balance the need for business growth through marketing and service. Reignite Consulting and Syneka Marketing will be outlining our framework for businesses to achieve operational and marketing excellence.

Details and registration is available via EventBrite and is open to members of the Melbourne Business Network.

Complimentary Consultations to help the not-for-profit sector re-define marketing

By | Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Presentations | No Comments

We offered complimentary marketing consultations during the conference and it was great to see the overwhelming response, with our sessions being oversubscribed. While each organisation has its own unique challenges, common areas of focus included:

  • The need to segment stakeholders and to understand their outcomes. Many not-for-profit organisations view their end-clients as a target market, but omit the need to reach prospective volunteers, board members, government, funding organisations and others.
  • Consideration of intermediaries and partner organisations. Many not-for-profit organisations have limited budgets, meaning broadcast communications are often beyond their reach. Instead, there is a need to form partnerships and explore intermediary organisations to reach relevant stakeholders.
  • Marketing metrics are not defined, leading to lack of measurability and confusion over inputs, outputs and outcomes. Website visitations, or attendance at information sessions are inputs, donation enquiries are an output and the actual donation is the outcome. Organisations need to understand the decision making journey (customer journey) and the sequence that is required to generate action.
  • Lack of marketing governance. Roles between board, management, staff and external parties are ill-defined, hampering the ability to measure performance and establish strategic direction.

These challenges are shared by both businesses and not-for-profit organisations, demonstrating the ongoing need to re-define marketing so it returns to its core of being led by strategic insights and not by execution.

Thank you to the participants of these sessions and for the fantastic feedback we received. We hope that the attendees at the National Volunteering Conference are able to build their marketing capacity and demonstrate the value they provide.

The Launch of the 2016 Australian Marketing Institute Event Series

By | Advice for Businesses | No Comments

The Australian Marketing Institute is the professional organisation representing the marketing profession. Tonight we officially launched our event series for 2016, highlighting key events that will strengthen the marketing profession.

Our professional development series, consisting of webinars, is being complemented with breakfast educational events, providing the ability to explore topics in further detail. Emerging Marketers, connecting new marketers with experienced professionals will be returning from May, providing the ability to share skills and knowledge within the profession.

Alex launching the 2016 event series for the Australian Marketing Institute

Alex launching the 2016 event series for the Australian Marketing Institute

Tonight’s launch coincided with a networking evening, showcasing partners of the Australian Marketing Institute, as well as the ability to engage new and current members. The aim is to continue a series of events throughout this year to foster connections between members, as we work towards strengthening the marketing profession.

The 2016 Awards for Marketing Excellence will be opening on the 7th of March with an expanded set of categories to further showcase the marketing profession.

NGV Members Summer Party – Andy Warhol and Ai Weiwei

By | Advice for Businesses | No Comments

Syneka Marketing is a proud patron of the arts and we are a supporter of the National Gallery of Victoria, through membership and event participation.

Each year the National Gallery of Victoria hosts its Summer Party, highlighting its current exhibition and providing a lively atmosphere, through music and festivities. This year, the Summer Party coincided with the premier exhibition featuring Andy Warhol and Ai Weiwei.

Andy Warhol, as a leading figure in pop art, blurred the lines between celebrity and artist, using a combination of mediums to convey his artist intent. Andy Warhol had a background in commercial illustration and advertising, which carried through to his artistic work where he often explored the impact of icons.

Andy Warhol's Campbell's Soup Cans (1962)

Andy Warhol’s Campbell’s Soup Cans (1962)

Ai Weiwei extends many of Andy Warhol’s concepts, juxtaposing modern icons with a political overlay and historic context. In particular, Ai Weiwei has extended the interaction between artist and community, incorporating active social media engagement, while maintaining a focus on human rights.

The Andy Warhol and Ai Weiwei exhibition demonstrates the evolving nature of art. The National Gallery of Victoria’s Summer Party was the ideal occasion to see the unfolding narrative of these works.

The Andy Warhol and Ai Weiwei Exhibition concludes on the 24th of April.

The Very Melbourne Xmas Brekkie

By | Advice for Businesses | No Comments

The Melbourne Business Network held its final event for 2015 in the form of a Xmas breakfast.

The breakfast was held at La Vita Buona in the Melbourne CBD. The event featured speakers, as well as the opportunity to network with other members.

Throughout the year we have attended various Melbourne Business Network events. These events have provided us with the opportunity to connect with a diverse range of businesses and hear of their marketing challenges.

We look forward to what the Melbourne Business Network event calendar holds in 2016.

Melbourne Business Network PM Club – End of year party

By | Advice for Businesses | No Comments

The Melbourne Business Network held its final PM Club for 2015. The event provided the opportunity to network with business owners within the City of Melbourne and its surrounds, in both a structured and informal setting.

We met a diverse range of business owners at this event, including some B3000+ Award winners and also caught up with other Melbourne Business Network members.