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member relationships Archives - Syneka Marketing

Introducing the Membership Growth Toolkit – Grow your membership and revenue

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

Every association, community organisation, sporting/leisure club and educational institution worldwide – needs to grow their membership and their member revenue. Membership Growth in conjunction with Syneka Marketing, has just launched the most powerful member building program ever produced.

THE MEMBERSHIP GROWTH TOOLKIT –the only membership program you will ever need!

Membership Growth Together

The ideas, guidelines, templates and exercises in The Membership Growth Toolkit (complete with worksheets, case studies and practical examples) will give you the most dynamic, step-by-step plan to dramatically increase your membership this year and for the future. It is a program that you can tailor to your unique membership building requirements – it is simple to use and will allow you to achieve your membership goals effectively, efficiently and with ease.

The Membership Growth Toolkit is divided into nine chapters – each one detailing ways to increase your membership. After a solid overview, with tips and hints to get the most from your program (chapter 1) we move into marketing strategies for recruitment and retention (chapter 2) followed by a complete guide to member recruitment in chapter 3. Once you have solid recruitment plans in place, we move to chapter 4 – member retention – and cover first year member management, how to communicate and engage with your members and how to give and receive quality member feedback.

Chapter 5 covers the vital areas of developing your renewals campaign as well as key ways to win back lost or late paying members. We then move to chapter 6 on building your member revenue – through diverse ways to sell membership upgrades, products, services (such as professional development) and using your member data base to gain more revenue, more often from your members. Chapter 7 will take you through a number of key methods to ensure that you will stabilise your membership and continue to recruit new members, even when times get tough. Never mind what the market is doing, it is what you are doing that counts, in order to ensure future sustainability.

The membership growth tookit is a comprehensive membership resource

The Membership Growth Tookit is a comprehensive membership resource

First impressions matter, and in Chapter 8 you will discover ways to develop and implement creative concepts and materials to ensure members and prospects alike are fully aware of your organisation and your brand. The final chapter 9 will assist you in getting the absolute best with your on-line strategies including your website, social media and other internet tools to build member relationships and loyalty.
The Membership Growth Toolkit is easy to order, is packed with value adding extras and is the only resource you will ever need to build your membership and your membership revenue.

View the Membership Growth Toolkit at www.membershipgrowthtoolkit.com.au

Revolutionise Your Member Engagement – 10 Key Principles

By | Advice, Advice for Not-for-profit Organisations and Charities | No Comments

To serve your members well, and build their loyalty, a set of principles need to be established, and adhered to, by everyone in your organisation.

If the principles are right … the policies are easy.

  • Principle 1 – The Member pays everyone’s wages. The organisation is the paymaster only. Make the relationship successful, the member keeps renewing … and spending.
  • Principle 2 – Behaviour towards Members is directed by three key issues – the first is knowledge (e.g. know your member, know your organisation); the second is skills (IT, sales, service, admin and more); the third is attitude. Guess which is most important? Attitude … by far.
  • Principle 3 – When Members contact your organisation, they want/need/expect something. That ‘something’ is usually … help/assistance/problem solving. If everyone in your organisation knows how to respond, anticipate and help members – your organisation will achieve greatness!
  • Principle 4 – What is the value of a Member? Do you calculate it in terms of the money they spend, the goodwill they spread, the prospects they are capable of bringing to you or …? Do your employees know the value of your Members?
  • Principle 5 – Members in most organisations spend money on more than just their membership. Know how to sell to your Members. More important still – know how to build long term Member Relationships.
  • Principle 6 – Member satisfaction, on its own, is worthless. Satisfaction must engender loyalty among your members.
  • Principle 7WOMM (word of mouth marketing) is more powerful than any other form of marketing or advertising. Your/your staff’s friendliness and willingness to be helpful is in direct proportion to your success.
  • Principle 8 – Tell members what you CAN DO. They probably already know the things you can’t do – take a more positive, proactive approach.
  • Principle 9 – Member Service Excellence is a member’s right. They don’t care how much you know, until they know how much you care.
  • Principle 10 – The member’s perception becomes their reality. You create their reality – give your members the absolute BEST service, every single time they interact with you.