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melbourne Archives - Page 2 of 14 - Syneka Marketing

TiE Melbourne – Informal Networking

By Advice for Businesses No Comments

We attended an informal networking event organised by TiE Melbourne. TiE is a not-for-profit organisation that seeks to bring together new business owners with experienced business professionals.

Nine out of ten StartUps do not continue operating beyond their first year, demonstrating a need to build business capacity through strategic insight and direction. Forums such as TiE provide a basis to strengthen business.

Club 3004 October Networking Event

By Advice, Advice for Businesses No Comments

The Port Phillip Business Networks provides a range of events to cater to the diverse range of businesses south of Melbourne’s CBD.

This evening I attended Club 3004, which has a particular focus on South Melbourne and St Kilda Road. In the lead up to Melbourne Cup, the event incorporated a fashion theme, featuring designs by renowned milliner Peter Jago and also featured designs from local fashion outlets.

The PPBN offers a suite of business events for further information please visit www.portphillipbusiness.com.au

Melbourne Women’s Fund Anniversary Celebration

By Advice for Not-for-profit Organisations and Charities No Comments

Melbourne Women’s Fund provides the opportunity for women to undertake collective giving, where funding is donated to organisations that support women and families.

This evening I attended the anniversary of the Melbourne Women’s Fund, celebrating its first year of operations. The Fund enables individuals who share a common passion for particular causes to have a greater collective impact through donations and support.

The Anniversary Celebrations provided the opportunity to reflect on this impact and to meet key supporters.  Philanthropy remains a significant contributor to the funding of charities and it is great to see the success of the Melbourne Women’s’ Fund.

Business Network Team – discussing the need to re-imagine marketing

By Advice for Businesses No Comments

The Business Network Team is a Port Melbourne based networking group that meets each Wednesday morning. The group fosters discussion between businesses and encouraging referrals and business collaboration.

This morning I was invited to discuss the Syneka Marketing and our strategic approach that is designed to align business goals with marketing outcomes. I outlined the need to re-define the common perception of marketing, to ensure that value creation is at the forefront. A value creation approach ensures that marketing achieves its purpose in growing the capacity of a business.

A strategic approach to marketing enables a business to identify the marketing activities that add value, and measure outcomes on an ongoing basis. All marketing can be measured and a strategic approach ensures that the right metrics are being to measure effectiveness.

The Business Network Team meets each Wednesday at 8.30 am in Port Melbourne.

Port Phillip Business Network

Port Phillip Business Network – After Work Drinks

By Advice for Businesses No Comments

We attended the Port Phillip Business Network after work drinks event at the Pier Hotel in Port Melbourne.

The Port Phillip Business network holds weekly networking events that seek to bring together businesses within the City of Port Phillip. A diverse range of businesses attend the events and it is a great opportunity to meet businesses within the municipality.

Details on the Port Phillip Business Network can be found at:https://www.linkedin.com/company/port-phillip-business-network