was successfully added to your cart.
Tag

maroondah city council Archives - Syneka Marketing

Business over Breakfast

Business over Breakfast – March

By | Advice for Businesses | No Comments

Business over Breakfast meets each fortnight, fostering business collaboration and the sharing of knowledge. While Business over Breakfast meets in the Docklands it has been attracting businesses from across Melbourne and it was great to be able to re-connect with business owners that I first met in 2010 when I was Mayor of Maroondah City Council.

The emphasis that the Melbourne Business over Breakfast Club places on collaboration has seen some great partnerships and discussions emerge.

Collingwood and Abbotsford Residents Association Annual General Meeting

By | Advice for Not-for-profit Organisations and Charities, News | No Comments

This evening I was invited to speak at the Collingwood and Abbotsford Residents Association (CARA) Annual General Meeting to discuss membership engagement, as well as the use of marketing to engage with the community and other stakeholders.

The Annual General Meeting provided an opportunity to reflect on advocacy undertaken by the group. A particular priority is advocacy for public transport improvements, with the group seeking rail extensions and more frequent services.

I was able to discuss my involvement with the Public Transport Users Association (PTUA) and the public transport improvements I secured during my time as Councillor and Mayor for Maroondah City Council.

Residents Associations provide a conduit between the community and other levels of government, and it was great to share my experiences with the Collingwood and Abbotsford Residents Association.

Harmony Day – Wish You Were Here

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News, Presentations | No Comments

Harmony Day is part of Cultural Diversity Week, designed to celebrate Australia’s multicultural society.

Maroondah has significant cultural influences, including the role of the Mullum Mullum Creek in Wurundjeri culture, European migration that settled into the area after World War II, and more recently communities from South Sudan and Burma.

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Alex as Master of Ceremonies for the Maroondah Harmony Day Exhibition and Concert

Eastern Volunteers in partnership with Victoria Police, Relationships Australia Victoria, EACH, Department of Justice, Migrant Information Centre and Maroondah City Council, held a day of cultural festivities on the Main Stage at Eastland Shopping Centre.

Performances included traditional Wurundjeri dances, music from the Chin and Karen communities from Burma, reggae from an African solo guitarist and Scottish highland dancers. I served as the Master of Ceremonies for the proceedings, providing an introduction to each performance, as well as highlighting activities throughout the day.  I also kept the audience engaged, by discussing the activities of the partners and showcasing the range of festivities planned for Harmony Day.

The Harmony Day Concert was supported by a postcard exhibition, featuring community entries depicting cultural diversity.  Entries were received across Maroondah, including from schools, community centres and migrant groups.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

The Maroondah Harmony Day Concert and Exhibition featured a range of community performances.

One of the highlights was Maroondah signing a formal declaration stating that it welcomes refugees.  The Council resolution, declaring Maroondah as a refugee welcome zone, was one of of my last actions as a Councillor in 2012.  Maroondah’s formal signing of the declaration reaffirms this commitment.

The Maroondah Harmony Day Concert and Exhibition enabled the community to showcase the cultural diversity and welcoming atmosphere of Maroondah.  It was a pleasure to perform the role of Master of Ceremonies and to promote cultural understanding through the event.

 

GOV49 Communication Delivery and Social Media in the Public Sector – Day One

By | Advice, Government, Presentations, Resources | One Comment
Day One of GOV49 Communication Delivery and Social Media in the Public Sector

Day One of GOV49 Communication Delivery and Social Media in the Public Sector

GOV49 Communication Delivery and Social Media in the Public Sector is a two day conference held in Sydney.   The first day looked at how to plan social media campaigns, drawing on examples at a local and state and federal level.

I was asked to chair the conference and also provided a presentation exploring the use of social media as an advocacy tool.  The presentation drew upon my experiences in Maroondah City Council and my use of social media to advocate for the redevelopment of Ringwood Station into a safe and accessible transport interchange.

Maroondah City Council did not have social media policies at the time, despite its potential in providing direct communications from the council.  As a result I utilized my own social media networks, including Facebook, Twitter and Youtube to extend the reach of our advocacy campaign.

My Mayoral year in 2010 coincided with the State Election, providing an opportunity to advocate for the much needed replacement of Ringwood Station.  The station fails to meet accessibility standards and its outdated design leads to perceptions of poor safety and a lack of integration with key facilities within Ringwood.

As an outer eastern municipality, Maroondah’s advocacy needed to be noticed by the community, media, local MPs and the the political parties.  We needed to be able to reach the community to demonstrate widespread support for the redevelopment, the media to raise awareness, as well as local MPs and the political parties to generate results.

The campaign led to commitments from each of the major parties, including the redevelopment of Ringwood Station from 2014 by the current Government.

The advocacy campaign was successful due to the use of several communication tools. Social media supported the campaign by encouraging community participation and dialogue, by sharing experiences at Ringwood Station.  We were able to use this dialogue to encourage ongoing media interest and to gather signatures for a petition calling for action.

The advocacy campaign generated sufficient momentum to be supported by the local MPs and candidates, who in turn pushed their parties to provide commitments.  Ultimately the campaign was successful due to the community focus and the use of social media to generate ongoing interest.