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marketing strategies Archives - Syneka Marketing

Swinburne University

Australian Marketing Institute and Swinburne TAFE bringing industry to the classroom

By | News | One Comment

This afternoon I was invited to attend a mock trade show created for Swinburne TAFE students studying Certificate IV in Marketing and a Certificate IV in Business. The expo was created to enable students to develop the marketing strategies for an innovative product that could be sold in the real world.

Alex awarding a prize to a student

Alex awarding a prize to a student

I was the keynote speaker at the event and highlighted the skills that emerging marketers need to gain employment within the marketing profession. The expo enabled students to showcase their marketing knowledge including the need to look beyond pricing points and into the positioning of their products and the audiences they are seeking to attract.

Alex Makin at the expo

Alex Makin at the expo

Several prizes were awarded to the students. Congratulations to Swinburne and its students for developing an innovative approach that showcases marketing capabilities.

A Marketing Plan identifies how you can achieve your goals

Re-imaging Marketing: Make Marketing Work for You Workshop – 14th May 2015

By | News | No Comments

Following the success of our last workshop, Re-imagining Marketing: Make Marketing Work For You returns on Thursday the 14th of May.

Re-imaging Marketing: Make Marketing Work for You is a free 1.5 hour workshop that is designed to facilitate a strategic marketing approach. You will learn how to create an impact through connecting your business goals with marketing that delivers measurable results.

Presented by our leadership team, Alex Makin and Natalia Perera, you will gain the following insights:

  • What marketing is and how to utilise it
  • Why marketing matters for your business
  • How to identify marketing outcomes
  • The key to successfully implementing your marketing strategies, including making the most out of creative and digital marketing

Re-imaging Marketing: Make Marketing Work for You will be held from 11.00am to 12.30 pm at Room 8 NABVillage (700 Bourke Street, Docklands) on Thursday the 14th of May.

Register now for this free event

Re-imagining Marketing: Make marketing work for you

By | News | No Comments

Our workshop series commences with this free upcoming event. In this 1.5 hour interactive workshop you will learn how to create an impact through marketing that delivers measurable results.

Presented by Alex Makin and Natalia Perera you will gain the following insights:

  • What marketing is and how to utilise it
  • Why marketing matters for your business
  • How to identify marketing outcomes
  • The key to successfully implementing your marketing strategies

Attend this workshop to ensure that your business goals align with your marketing outcomes.

Details: 11am to 12.30pm
Tuesday 17th of March 2015
NABVillage, 700 Bourke Street, Docklands

Register now for this free event:

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2014 in Review – Thank you for being part of the Journey

By | Advice, Advice for Businesses, Government | No Comments

We are almost at the end of 2014 with the new year fast approaching. This year has been a transformational time for us at Syneka Marketing, including the move to our new location in South Melbourne. We would like to thank you for being part of this journey with us.

Our regular Syneka Snippets and Blog will return in 2015, along with some exciting new initiatives that we’ll be launching shortly after the new year. To end 2014 we thought we would share our top 10 most visited posts from this year:

  1. Unveiling our new office at 204 Bank Street, South Melbourne
  2. Webinar and Presentation: Best Practices For Developing Effective Marketing Strategies and Plans
  3. Good Marketing Requires a Sound Methodology
  4. Setting Effective Marketing Budgets
  5. Don’t undertake hit or miss marketing
  6. Branding is more than just a logo
  7. Do you make New Year’s resolutions for your business?
  8. White Night 2014 – Whose night is it anyway?
  9. Networking@6 – A business event with a point of difference
  10. Let’s give marketing a definition

We wish you all the very best for the remainder of 2014, and look forward to reconnecting in the new year!

October in Review: The Syneka Marketing Framework

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Throughout this month we’ve covered the three components of the Syneka Marketing Framework. Our Framework is discussed in further detail through our latest YouTube Video, where we outline these three stages and their importance in developing effective business and marketing strategies.

The Audit Phase

This is where you assess your existing marketing activities, identify what works and where improvements can be made. The Audit Phase is designed to improve the effectiveness of your marketing activities and to leverage opportunities that can be created in the short-term.

Our Marketing Audit is specifically designed for this phase to deliver a twelve month marketing action plan.

The Plan Phase

The planning of your business and marketing activities needs to considered in the context of your objectives, target markets and value proposition. The planning phase considers this context, through undertaking research and analysis that identifies how to position your business or organisation into the future.

Our Strategic Services, incorporate both of these phases, with outcomes that include strategies to achieve your business and marketing goals. These strategies are reinforced through analysis that supports their direction, by understanding customer demographics, industry conditions and your value proposition.

The Execution Phase

This is when your plans become reality, through the delivery of marketing outcomes that achieve the objectives you have identified. Marketing execution requires an implementation schedule that identifies when key tasks are required and the outcomes that should be expected. Delivering outcomes is only possible if you are clear on what needs to be measured and the anticipated results.

Our outsourced marketing implementation and execution services is where we provide support dung the execution phase.

Read All About It

We also have our free eBook, Marketing Methodology That Works, which explores each stage in greater detail. We believe it is important to have a strategic approach to business and marketing planning and have shared some of our insights through this eBook.

Marketing Methodology that Works can be downloaded from www.synekamarketing.com.au/ebooks.

Marketing should not be viewed as a do-it-yourself exercise

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News | No Comments

Every business needs marketing. Whether you are a large corporate, small business or start-up, the right marketing can help you to achieve your goals.

Our biggest competitor in the small and medium business space is not other marketing agencies, but rather, business owners who undertake do-it-yourself marketing.

Marketing should not be viewed as a hit-or-miss exercise

Marketing should not be viewed as a hit-or-miss exercise

Marketing is a professional service. If business owners applied a do-it-yourself mentality when undertaking finance or writing a legal contract, they would encounter problems.

More often than not, from our experience, do-it-yourself marketing, tends to involve guesswork on the part of the business owner.

The reason we believe that many business owners undertake their own marketing is that many marketing tools such as, social media and websites are easy to access and can be done at low cost.

There is also the mentality that marketing is a hit-or-miss exercise.

As a strategic marketing agency we develop marketing strategies that can take away the guesswork from deciding which marketing tools are best for your business. This not only save business owners time and money, but ensures they have the assurances that the marketing tools they use will help them grow their business.

Our marketing strategies are developed in consultation with the business owner during this process to ensure that their concerns, expertise and goals are met when developing the final marketing plan.

With three quarters of businesses failing within the first five years, having a marketing strategy may mean the difference between success and failure. If you are a small or new business, don’t leave your marketing to chance. A professional marketing strategy will enable you to achieve your goals.