managing director Archives - Syneka Marketing

National Speakers Association of Australia

National Speakers Association of Australia – Victorian Chapter November 2014 Event

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We attended the National Speakers Association of Australia November Victorian Chapter event at Airlie House.

The National Speakers Association of Australia was set up to promote the public speaking profession. Alex Makin, our Managing Director is a member of the association.

Alex and I both undertake public speaking commitments as part our of role as Directors at Syneka Marketing. We have covered a range of topics particularly in regards to marketing and innovation.

The November event included a panel of experienced speakers who spoke candidly about how they entered and established a presence as a public speaker.

Finding a niche, developing personal connections through video content, networking and collaboration were areas that were highlighted.

The event was well organised and included a two course cocktail style dinner that provided plenty of opportunity to meet and network with other speakers.

Social Enterprise: Not for Profit Real Estate Agency opens in Melbourne

By Advice for Not-for-profit Organisations and Charities, News No Comments

One of Melbourne’s largest housing and homelessness providers, HomeGround Services, is about to enter the real estate industry.

HomeGround Real Estate is a social enterprise that will provide expert property and tenancy management services to investors and socially minded property owners in Melbourne.

The proceeds of the venture will be reinvested into assisting a growing number of individuals and families who are homeless or at risk of homelessness and rely on HomeGround for housing and support services.

A team of dedicated property and tenancy staff, based in Collingwood, are ready to provide a high level of service to landlords and tenants throughout Melbourne.

HomeGround CEO Dr Heather Holst said the agency had 15 years’ experience in property and tenancy management and a desire to boost capacity in response to a growing demand for housing and support services.

“Our tenancy and property management team has around 15 years’ experience in managing hundreds of properties for the Department of Human Services in addition to many properties in the private rental market under head lease arrangements.”

Dr Holst said the decision to take on the real estate market was also driven by the need to increase HomeGround’s capacity to meet the needs of people seeking housing and support services.

“We have seen a steady increase in the number of people who need assistance with services that can help prevent them becoming homeless and assist those who are already experiencing homelessness,” she said.

“While we continue to predominantly rely on funding bodies to provide these essential services we also realise the vulnerability and uncertainty of this income stream. The real estate agency will allow us to reinvest in our core business of ending homelessness.”

Managing Director and founder of Wilderness Wear, Philip Endersbee, a key supporter of the initiative has listed two apartments in Kew with HomeGround Real Estate at below market rent.

“I have been fortunate enough to acquire some investment property and I am encouraged by the work HomeGround does in working to prevent homelessness. I had the capacity to forego a percentage of rental income in order to help a family in need and would strongly urge others who are in this position to do the same.”

Philippe Batters, a successful real estate agent with his own business in South Yarra, is supporting the agency by acting as the Principal on a pro-bono basis.

“I think this is a wonderful initiative and I’m keen to assist HomeGround Real Estate to grow and develop into a successful, competitive player in the market. If you have a rental property and want to see a return on your investment in financial and social terms I hope you will be contacting HomeGround Real Estate.”

What: Launch of HomeGround Real Estate
When: 8am, Tuesday 25 March
Where: Deakin Edge, Federation Square

Media contact: HomeGround Communications Manager Catherine Beadnell: 0450 165 545

Media Release: Award Finalist Shows the Positive Impact of Marketing

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, News No Comments

MEDIA RELEASE: Thursday, 19 September 2013

Syneka Marketing is a finalist for the Australian Marketing Institute’s (AMI) Awards for Marketing Excellence, recognising its role in using marketing to create positive social change, by developing a new vision for a regional not-for-profit organisation.

Effective marketing does not need to be costly. Marketing shows how you can achieve your vision for the future”, Syneka Marketing Managing Director Alex Makin said. “Our work with Volunteering Western Victoria (VWV) resulted in a marketing plan that created a new vision, reinforced by a new brand and identity”.

Syneka Marketing is a Victorian finalist for the ‘Marketing on a Shoestring’ category in the Awards for Marketing Excellence. The submission outlined the results of a marketing plan for VWV, a not-for-profit based in Horsham that needed to redefine its purpose.

“The marketing plan elevated us into a peak organisation, that empowers communities and supports volunteers”, VWV CEO Julie Pettett explained. “We have been able to deliver new initiatives, like our Volunteering Recognition Awards, which had over 200 attendees”.

Community feedback in regard to the marketing plan has been overwhelmingly positive. A recent survey to evaluate its effectiveness, confirmed that volunteers have noticed ‘the new branding, a proactive approach and a greater presence’ for the organisation.

“Our confirmation as a finalist shows the positive impact that can be created through marketing, and how we as marketers can create social change”, Mr. Makin concluded.

About Syneka Marketing
Syneka Marketing is a full-service marketing agency in Richmond. Syneka Marketing was the first Australian marketing agency to work with not-for-profit organisations to demonstrate the positive impact of marketing. Visit www.synekamarketing.com.au.

About Volunteering Western Victoria
From our establishment in 1984 as Wimmera Volunteers, to emerging as a volunteer resource centre and coupled with our long history of service provision, Volunteering Western Victoria has continued to evolve. We are committed to implementing the supporting initiatives outlined in the strategic plan. Our organisation is in its third decade of operation and continues to grow and influence exponentially.

– ENDS –

Webinar: Marketing – The Essential Element for Successful Events

By Advice, Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government, News No Comments

With so much planning going into the events that you hold, it makes sense to dedicate the same amount of time to marketing them, right? Unfortunately this isn’t always the case.

Join Natalia and Alex as we convene a webinar, hosted by Redback Conferencing, outlining how to ensure that your events are a success.


When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing


This webinar will help ensure that the marketing portion of your event takes a front seat. It will provide insights into the need for strategy, securing sponsors and communication tools (including media engagement, invitations and social media) and discuss the essential ingredients for any successful event!

Learn how to:

  • Ensure your event meets your organisation’s goals
  • Planning your event to ensure you meet required timeframes
  • Identify funding opportunities, including sponsorship and grants
  • Encourage effective media engagement to ensure event coverage
  • Engage your communities through social media and online promotion
  • Secure the attendance of VIP’s and other guests/li>

About the Presenters

Alex is the Managing Director and Principal of Syneka Marketing. He has been instrumental in delivering effective marketing solutions to a range of business and not-for-profit organisations for over 10 years.

Natalia has experience in delivering creative content to a diverse range of organisations, including those in the not-for-profit sector. She has strong business acumen and understands how to deliver creative content within budget.

Joining the Webinar:

When: Tuesday, 16th July 2013
What Time: 11:00 am – 12:00 pm AEST
Where: Register Online or visit www2.redbackconferencing.com.au/marketingessentials
Presenters: Alex Makin and Natalia Perera – Syneka Marketing



Examples of our rebranded marketing material

Following Our Own Advice – The Rebrand of Syneka Marketing

By Advice, News No Comments

In late 2012 we decided to rebrand Syneka Marketing. We strive to be innovative and keep up with the latest marketing and design trends.  We felt that whilst we had consistent branding, a fresh new look would help demonstrate the full range of our services.

Rebranding is not an easy task. Rebranding your own organisation is even more difficult due to the fact that it can be difficult to remain objective. We decided that the best way to approach the rebrand was to treat us the same way as one of our our clients.

We began this process by defining who we are as an agency. We discovered that there were strong links between our brand and that of our Managing Director, Alex.  We also considered  where we want to go into the future and what kind of agency we want to become.

We decided that we want  to be seen as a full service marketing agency, comprised of highly skilled marketing and communication professionals who deliver results with integrity.

We made the decision that we wanted all our rebranded material to be clean, easy to read and recognizable.

The first step in our rebranding process was to develop a logo that was reflective of the organisation that we wanted to become. The logo we selected plays on the first letters of our name and is easy to recognize. We chose various shades of blue as we felt that this reinforced the clean look that we were trying to achieve.

Upon completing the logo we began working on a range of stationery and promotional materials to accompany the logo. We decided to use various segments of circles as this matched our logo and added depth to the design. The circles are representative of our vision, that success begins with strategy and that strategy encompasses the entire organisation.

In 2013 we are ready to launch our rebrand with the development of our new website.  We look forward to servicing our clients creative, strategic and digital needs further in 2013.