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keynote speaker Archives - Syneka Marketing

20th Man fund logo

20th Man Fund Breakfast with Harold Mitchell

By | Advice for Not-for-profit Organisations and Charities | No Comments

The 20th Man Fund is a not-for-profit organisation founded by Les Twentyman, providing support to young people who face homelessness and disadvantage. The organisation holds breakfast events to raise awareness and to promote its work.

This event was the second that I attended with Harold Mitchell as a keynote speaker. In addition to his work in advertising Harold is also a philanthropist. At this event Harold spoke about his humble beginnings, including facing major life challenges, and the need to support young people to provide them with opportunities to lead a fulfilling and meaningful life.

Les Twentyman also spoke at the event, with the event being part fundraiser for the organisation. We wish the 20th Man Fund the best for 2016.

Swinburne University

Australian Marketing Institute and Swinburne TAFE bringing industry to the classroom

By | News | One Comment

This afternoon I was invited to attend a mock trade show created for Swinburne TAFE students studying Certificate IV in Marketing and a Certificate IV in Business. The expo was created to enable students to develop the marketing strategies for an innovative product that could be sold in the real world.

Alex awarding a prize to a student

Alex awarding a prize to a student

I was the keynote speaker at the event and highlighted the skills that emerging marketers need to gain employment within the marketing profession. The expo enabled students to showcase their marketing knowledge including the need to look beyond pricing points and into the positioning of their products and the audiences they are seeking to attract.

Alex Makin at the expo

Alex Makin at the expo

Several prizes were awarded to the students. Congratulations to Swinburne and its students for developing an innovative approach that showcases marketing capabilities.

Big Data and Innovation: Upcoming events from the Australian Marketing Institute

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities, Government | No Comments

The new year has been begun, and the Victorian State Advisory Committee is hosting two events in February and March to explore the outcomes created through big data and to anticipate the next wave of marketing innovation.

Big data: Turning buzzwords into business outcomes

Begin in February with the practical tools and take home tips surrounding the current buzz topic, big data, courtesy of our special guest speakers Kieran Hagan, IBM (Big Data Technical Sales Manager for Australia and New Zealand), and Dr Con Menictas, Qantas (Senior Statistician at Qantas and Qantas Loyalty).

We have all heard of big data and know we should be using it, but how do we do it?

Date: Thursday 26 February 2015
Time: 7.30am for 7.45am-9.00am
Price: $75 for members, $95 for non-members (as an individual event)

Location: The Hotel Windsor, Bourke Room, Spring Street Melbourne

Break out of the box with Cyriel Kortleven

In March explore the future with a mind-expanding interactive session with international keynote speaker, Cyriel Kortleven. Discover what’s inside the box and how to break out of it. Learn creative skills to survive the idea killers and give yourself a creative boost so you can break your own fixed thinking patterns.

Cyriel has over 14 years’ experience working within the domain of creativity and innovation. He is also author of four books, most recently Less is Beautiful – 69 stories of how ‘less’ succeeds in business growth.

Date: Thursday 5 March 2015
Time: 7.30am for 8.00am-9.30am
Price: $95 (as an individual event)

Location: National Australia Bank, 700 Bourke Street, Docklands

Attend both events for the special price of $150, RSVP by Wednesday 18th February. Contact the AMI on events@ami.org.au to secure your attendance.

Significant Women's Network

Significant Women’s Network Savvy Giving Lunchtime Workshop

By | News | No Comments

Today I attended the Significant Women’s Network Savvy Giving Lunchtime Workshop.

The Significant Women’s Network is a movement that brings women of influence together. The Savvy Giving workshop was aimed at philanthropists and women who work with, or a part of the not-for-profit sector. The workshop was held at the offices of Logie-Smith Lanyon.

Genevieve Timmons who is a Philanthropic Executive at the Portland House Foundation and is on a range of not-for-profit boards was the keynote speaker at the event. In 2013, she published a book entitled Savvy Giving which was aimed at individuals interested in becoming philanthropists.

A large turnout at the Significant Women's Network Savvy Giving Workshop

A large turnout at the Significant Women’s Network Savvy Giving Workshop

Savvy Giving served as the main point of reference during the workshop where Genevieve took the group through the art and science of what it is like to be a philanthropist in the twenty first century. Issues covered included the fact that giving to not-for-profit organisations depends on an individual’s philosophy, creativity and practicality. She also spoke about the strong link that now exists between delivering tangible outcomes and funding. Now more than ever, not-for-profit organisations are having to demonstrate how they can solve societal problems.

The Savvy Giving Workshop provided me with the opportunity to network with other women who are passionate about the not-for-profit sector. Our Horsham based client, Julie Pettett who is the CEO of Volunteering Western Victoria and Governance Mentors attended the event and was surprised to learn that Genevieve grew up in Horsham.

Overall the event was well delivered and covered content that would be of value to both philanthropists and women working with not-for-profit organisations. We would like to thank the Significant Women’s Network for inviting us to this event.

Startup Grind

Kevin and Julia – Working together

By | Advice for Businesses, News | No Comments

Kevin and Julia Hartz are the founders of Eventbrite, an event booking platform that has recently set up an office in Australia. Kevin and Julia were the keynote speakers at Startup Grind – March 2014.

Startup Grind is an event series aimed at the technology sector. As an agency driven by innovation, we have strong synergies with this sector, and enjoy attending Startup Grind events to hear from successful technology entrepreneurs.

Kevin and Julia are unique, in that they are a married couple that have created an innovative business.

At Startup Grind they spoke openly about the challenges of setting up their business and what it is like to work together as a married couple.

Kevin and Julia also discussed the importance of forming business communities around common interests.

Being around like minded professionals, who genuinely want you to succeed, can create an atmosphere where viable concepts can be developed that benefit you, your alliance partners and the greater community.

Startup Grind provides us with the opportunity to network and meet individuals passionate about technology and innovation. We look forward to attending future Startup Grind events.

Hearing Nene King Speak at the VECCI Women in Business Lunch

VECCI Women in Business Lunch

By | Advice for Businesses, Advice for Not-for-profit Organisations and Charities | 2 Comments

As a business owner, I enjoy hearing about the successes of other women in business.

Today I attended the Women in Business Lunch organised by VECCI at Crown Palladium. The keynote speaker was Nene King, the former Editor of Women’s Day, who revolutionised the direction of the magazine during the mid 1980-1990s.

Prior to this event, I knew very little about the personal drive of Nene King.

With the recent release of the mini-series Paper Giants: Magazine Wars, Nene has yet again found herself in the spotlight.

I was surprised by her honesty, wit and ability to talk openly about her accomplishments and failures.

During the mid 1980-1990s Nene was one of the most powerful women in Australian media. Nene discussed how she attributed much of her success to her instinct in knowing what the Australian public, and women in particular, wanted.

Mandy McElhinney who portrayed Nene in Paper Giants was also a speaker. Mandy achieved much of her success after appearing as ‘Rhonda’ in advertisements for AAMI. She is an example of a woman, who, with perseverance and resilience, has managed to achieve her goals after turning forty.

It was interesting to hear Mandy speak about portraying Nene, who was someone that she had little contact with in the past.

One of the main things I learned, is that Nene did not regard gender as an issue whist she built up her career. She focused more on achieving outcomes and working towards her vision, of becoming a leading force in media and communications.

The event was well organised and attracted a large audience, including quite a few men! I had the opportunity to network with many people at this event and to discuss their business experiences.